7 Ways to Improve Your Website Homepage

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The performance of your business is directly proportional to the performance of your website homepage. The first impression always counts. If you agree, you’re already aiming for the best possible first interaction between your brand and your first-time online visitors. Here are 7 ways to improve your website homepage:


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Since you’re reading this post, one of your next moves involves the optimization of your homepage. More traffic, better engagement, and increased conversions are often the resulted benefits of a high-quality homepage that can be designed only by you, the founder of the company.

In today’s post, I’m sharing several insights on how to skyrocket your website performance by crafting a first-time impression that will count. Let’s have a look at the 7 ways to improve your website homepage:

1. Focus on Simplicity

Simplicity encourages usability and aesthetics. Instead of clogging your homepage with all kinds of elements, keep it very simple.

  • Leave plenty of room for white space. Put yourself in your customers’ shoes, visit your homepage, and identify the elements that aren’t really needed. For example, it could be a sidebar, your logo appearing twice, or some big social icons that occupy a lot of space.
  • Match your audience’s expectations by studying the competition. If one of your competitors are doing a fine job, make sure you study their homepages well. By doing so, you can identify patterns of design and user experience and use the acquired knowledge to develop the ultimate user experience for your visitors. Your target audience will check for more resources, but they will stick with the one that offers the simplest path to solving their problems and satisfying their needs.
  • Keep your copy short and simple. Netflix is the perfect example of great, short, and simple copy. They use around 10 short sentences in their entire homepage, and they still remain the number one movie streaming sites on the web. Uber is another example of a brand who focuses on simplicity to generate impact.

Recommended reading: 6 Mistakes Not to Make With Your Business Website

2. Improve Your Content

Your homepage is a combination of design and copy. Both parts are equally important, so none should be neglected. When it comes to your content, there are a few aspects you should pay close attention to:

  • Keep the most important information about your website or brand visible at the top. This includes the “contact”, “about us”, “how it works”, “FAQ”, or “blog” pages.
  • Make your purpose obvious and clarify the problem you solve. Your homepage’s content’s role is to introduce your first-time visitors to the solutions you’re aiming to solve. If you can make that clear right away, you’ll capture a lot of people’s attention.
  • Being vague about your products or services is not the way to go. You should tell exactly how you can help by listing specific benefits. Leave the features for later – display a link in your main menu or simply display them after you have showcased the benefits.
  • Perhaps, add a mission statement. Let your prospects “know you” better by illustrating your higher mission.
  • Focus your content on a primary target audience. People won’t convert if the value proposition you’re offering is mediocre. Research your audience well, dig deep, and use their thinking and behavioral patterns to craft your copy.

3. Make it Relevant and Useable

To create a long-lasting impression, you’ll need to position your website properly. Simply put, you’ll need to make it relevant and usable, so your audience members can get from Point A to Point B without any hustle or challenges.

  • Know your goal. If you want people to sign-up to your email list, make sure your content, design, and CTAs reflect that.
  • Make your UVP (unique value proposition) visible. Every homepage should offer a value proposition to its users. Nevertheless, the brands who possess a unique benefit that no other competitor can offer, they’re raising their business potential big time. Therefore, if you have a UVP, make sure it’s highly visible on the homepage.
  • Reduce choice. To keep your users focused on the journey you have planned for them (the end goal), you should focus the entire attention of your homepage on that specific objective. Don’t let users click on links that redirects them off your page, don’t distract them with blog articles, but allow them to convert by leading them in the right direction.

4. Improve the Page Speed

Page speed is highly important because it contributes to a better user experience but also encourages a growth in search engine rankings. Here’s a really good guide on how to improve your home page’s loading speed. Use the same guide to improve every page of your site and make your site run quickly and effectively.

5. Make It Responsive & Mobile Friendly

Mobile responsiveness is no longer a “should” but rather a “must”. If you’re seeking SEO results, you should comply with Google’s policies and make your site responsive and mobile-friendly as soon as you can.

“If you don’t care about SEO, think about your users. What if half of them want to access your site through their phones? What experience will they have? Will they ever visit your site again? Make sure your homepage displays without problems on any possible device!” – Mark Fax, CEO at EssayOnTime.

6. Aim Straight for Conversions

Your homepage should aim straight for conversions. Based on your goal, (email signups, phone calls, new sales, etc.), design your visitor’s journey and make it simple and quick.

Create strong CTAs (calls-to-action) using headlines, graphics, images, and even hyperlinks. Don’t let the visitor leave the homepage before taking the action you’ve planned for him.

7. Track, Measure, and Optimize Your Homepage Consistently

To maintain your performance, you should always track, measure, and optimize your page on a regular basis. First off, I’d advise you use the best analytics tools out there. Leverage their solutions to gain valuable data concerning your visitors’ behavior on the site, the clicks they make, the elements they avoid, and so on. Look for patterns and keep optimizing your page. When the performance drops, make a different alteration.

Lastly, ensure you talk to your target audience directly. Use surveys, ask questions on social channels and engage by commenting on Q&A platforms like Quora and Yahoo Answers. Gather the feedback and use it to improve the design and copy of your homepage. Repeat the process until you’re satisfied with your homepage’s results.

Takeaways

Improving your website homepage is probably the simplest way of improving your traffic, engagement, and ultimately conversions. By leveraging our tips and tricks, you’ll find your performance skyrocketing in a matter of weeks.

Be consistent and persistent. Implement a strategy, track the results, and identify if the effects of your actions are bringing satisfying benefits. If they do, follow the patterns, and persistently optimize the other elements of your homepage until your goals are achieved!

Over to you now. Have you implemented any of these tips for your website homepage? Tell us in the comments below. 

 

 

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Wednesday, 19 December 2018
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