7 Simple But Effective Social Media Starter Tips


If you are starting out as a social media person there are certain norms you need to know before you step into the sea of social media space. Here are some tips that can help the social media newbies. Read on to find out 7 simple but effective social media starter tips:

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1. Stick to one Social Media platform to start with

As a beginner, you might be overwhelmed about where to invest your time on social media. Instead of trying to spread yourself thin on several platforms you need to start with one. 

But before you even start on social media, research where your target customers are likely to be. Research influencers in your niche and see where they are. Then start with the best platform for reaching your target customer and work on that before you tackle another one. 

2. Make best use of your social media profile

Once you have decided which social media platform you want to use, next step is to optimise your profile on that channel. Here are some tips to make the best out of social media profiles:

  • Make sure your company logo is the same as the one on your website, so you have consistency online.
  • Make sure your About Us or bio profile has a clear and concise description of what your company does - what problem does it solve? 
  • Remember, you are here on social media to connect with people so be human on social media, not corporate. 
  • Remember to include a link to your website on your social media profile

3. Link your site with your social media platform

Make sure that you link your website with all the social media platforms you are on, this will encourage people to find you on social media via your website. 

Recommended reading: Building a Successful B2B Marketing Strategy Using Content and Social Media

4. Be careful of vanity metrics

It's not important how many followers you have, it's important how engaged they are and what action you can get them to take to e.g. come to your website, convert to a lead, etc. 

5. Share great content

This is the foundation you need to build if you really want your social media to deliver success. The old saying ‘Content is King’ is still true. If the content is not engaging or useful, people will not stick to it. Good useful content on social media helps build trust so that people will buy your products or services. You need to think about content for different stages of the sales funnel as well from Awareness to Decision time.

  • Articles/Stories/Pages related to your niche but not only from your own website.
  • Interesting statistics about your niche
  • Motivational Quotes related to your niche or otherwise
  • Research studies
  • Images and Videos
  • Funny stuff, whatever your niche, you can share once in a while a joke, a funny image or video to make your followers smile

6. Be engaging

Don't just push out content and expect people to react. Comment back if you get comments. Thank people for sharing your content. Have conversations. 

7. Keep it useful

Use social media to communicate with people. Social media is not just a tool to spam people with your sales messages. Keep your content and conversations as useful as possible. 

Recommended reading: Why Reputation Management Matters for Small Businesses

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