7 Serious eCommerce Trends That Will Shake up the Industry in 2018


In 2017, global e-commerce market was worth about $2.3 trillion but numerous experts expect that this figure could double by the year 2021. Whereas some people are skeptical about its ability to overcome traditional retail, others recognize that e-commerce currently makes up for about 10 percent of all retail sales in the U.S. Needless to say, other first world countries follow in suit. Sure, an upward spiral of e-commerce is a steady and reliable one, yet for such a radical increase, a lot of things will have to change for the better. With this in mind, here are seven trends that are expected to shape e-commerce in 2018 and set it on the path towards this progress.

AR and VR

The greatest advantage that a traditional retail has over e-commerce is the fact that a buyer has a chance to inspect the product they’re buying in person. This, however, is about to change with the introduction of AR and VR into the world of e-commerce. Nowadays, people can use augmented reality apps in order to see what a piece of furniture would look like in their homes or how an item would act in a certain environment. As for the VR, this trend is capable of giving one a virtual tour, which provides a customer with a much greater level of immersion.


The next thing to keep in mind is the fact that in order for your customer relations to be effective it needs to be as quick to respond as possible. Nonetheless, as your company’s workload increases, your client base will grow exponentially while your customer relations team will grow linearly (if at all). As a result, a lot of people with complaints or inquiries will be forced to wait, which will affect their customer experience in a negative way. In order to avoid this, you can turn towards AI chatbots. As of today, there are so many options for you to choose from.


At the moment, the trend of cryptocurrencies is at the peak of its popularity, which means that more and more people are actively using it. Now, if there’s one problem that e-commerce retailers encounter on a daily basis, it is a high cart abandonment rate, that comes from a slow or inefficient checkout system. On the other hand, cryptocurrencies offer a speedy, secure and reliable way to complete this transaction, therefore eliminating this problem in its root.

WordPress is still a dominant platform

One of the things that don’t change is the fact that WordPress still remains the most dominant platform in the world of e-commerce. Reasons behind this are numerous, yet the amount of available e-commerce themes and plugins is probably the main cause behind this CMS’s continuous domination of the e-commerce industry. As for those who want to further customize their own e-store, it is quite easy to find a reliable Wordpress developer and entrust them with this crucial task.

Delivery makes the difference

Earlier on, we discussed the issue of shopping cart abandonment, therefore, it is time that we address the factor that affects it the most – the issue of delivery. Unexpected shipping cost is probably the main reason why people decide not to buy from you. In fact, according to one survey, about 25 percent of your entire shopping cart abandonment can be attributed to this particular reason. Apart from this, 4 percent of people will give up if there’s no same- or next-day delivery available (although this figure varies between industries).

Voice search

In the past, not a lot of people used the feature of voice search, to begin with. This was mostly due to the fact that it was highly inaccurate, therefore, complicating the search process instead of simplifying it. Then, in just a couple of years, the mistake margin fell from about 20 percent to less than 8 percent. As a result, 41 percent of adults and 55 percent of teenagers use this feature on a daily basis. In other words, when designing your e-commerce website and handling its marketing, you need to address the issue of voice search.

High-quality visuals

In the first section of this post, we discussed the importance of AR and VR as e-commerce trends, unfortunately, the majority of this industry still isn’t likely to adopt them in 2018. In order to make up for this, you need to invest towards creating higher-quality photography and videos. Remember, a human brain detects visual information 60,000 faster than a verbal one, so make sure to showcase your products/services at the appropriate image quality.

In conclusion

If you could notice one thing, it’s the fact that all of the above-listed trends work towards creating a better overall customer experience. Regardless if it’s expediency, voice search-oriented marketing and SEO or quality web-design, e-commerce is definitely an industry under development. What comes next is something we have to wait and see.

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