7 SEO Tactics to Improve Your Business Visibility on Google


If you have a business website, you’ll need to improve the search visibility on Google. Because more visibility means more traffic to your website, which brings you more business.

Implement these 7 tactics and you’ll definitely see the improvement of your website ranking on Google.


1. Go for Long-tail Keywords

Google rank a web page based on certain keywords that are related to that page, and long-tail keywords tend to rank easier and faster compared to generic keywords.

Long-tail keywords are longer sentences (4 and above) that provide a more targeted audience to your website due to more specific intention from the searchers.

For instance, the long-tail version of a generic keyword like “frozen seafood” could be “frozen seafood supplier in Chicago”.

The former is specific to a targeted audience that is looking for a supplier in Chicago.

According to research, 50% of search queries are 4 words or longer which show that the users are typing long-tail queries in search engines when they are looking for something.

To look for long-tail keywords ideas, you can make use of the Google’s “Searches related to” feature which is free.


2. Optimize Your Title Tag

A title tag is the title of a webpage in the search engine results pages (SERPs). It’s important because it tells searchers and Google what the page is about.

Place your target keyword at the beginning of the title tag to rank higher on Google and get more click-through rate from searchers.

After the target keyword, try to include a benefit to further attract the searchers to check out your page.

To ensure full title show in Google search engine without truncate, make sure the title tag is less than 65 characters


3. Make Use of H2, H3 & H4 Subheadings

Google pay more attention to subheadings to figure out what your content is about. So, try to include relevant keywords in the subheadings whenever possible.

Also, make use of subheadings to break up your content into sections that are easier for readers to read.

This will improve the user experience on your webpage which sends a good signal to search engines.


4. Optimize Your Meta Description

Other than title tag, the meta description also tells what the page is about in 70 to 160 characters.

Make sure you include some relevant keywords in the meta description for more ranking opportunities.

Also, don’t forget to use call-to-action to encourage users to check out your webpage.


5. Use XML Sitemap

An XML sitemap is a webpage that listed and linked to all the other pages in your website.

The XML sitemap is important because it helps search engine to understand the whole structure of your website and index them quicker.

To submit your XML sitemap to Google,

  1. Go to Webmaster tool -> Crawl -> Sitemaps
  2. Select “ADD/TEST SITEMAP” on the top right
  3. Enter your sitemap URL (usually sitemap.xml or sitemap_index.xml)
  4. Submit

If you don’t have XML sitemap, you may use sitemap generating plugins like WP Sitemap Page (for WordPress) or Sitemap Generator (for others).


6. Speed Up Your Website

According to Google, site speed is one of the ranking signals in their search ranking algorithms.

If you want to rank higher on Google, make sure your site is running smooth and fast.

Not only for the search engines, has a fast loading website also improved user experience significantly.

Sometimes, even few seconds delay will make them leave your site.

To check for your website loading speed, you may use tools like Pingdom and WebPageTest.

For the international website, use a CDN service to accelerate content delivery.

Here’re few more ways you can implement reduce your site’s loading speed:

  • Use fast and responsive web design theme
  • Reduce HTTP requests (by limiting the number of files that load)
  • Limit the use of unnecessary plugins
  • Optimize and compress your site images
  • Use caching plugins (to enable browser caching and minify resources such as images, HTML, Javascript, and CSS)


7. Grow Quality Backlinks Naturally

Quality backlinks are one of the important ranking factors in Google’s ranking algorithm.

More quality incoming links to your website tend to rank your website higher in search engines.

Provide useful articles or resources to the audience will help in growing your website backlinks naturally.



To rank higher on search engines like Google is not like playing a jackpot, there are specific tactics and actions you need to take to make it happen.

Just implement the above tactics and you’ll slowly see your website ranking moving up on Google search engine.


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Comments 1

Megan Perry on Wednesday, 27 June 2018 11:48

Extremely important article for any business - great read. Thank you.

Extremely important article for any business - great read. Thank you.
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