7 Online Marketing Strategies Every Business Startup Needs


Online marketing is transforming the face of business these days, and it is becoming an essential part of establishing one's business. In today’s fast-paced business industry, every startup needs to establish its brand name as well as improve its online presence with a robust online marketing strategy. Here are 7 online marketing strategies every business startup needs:

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Some online marketing strategies hit the target, while others don’t even come close. So, which online marketing strategy should you adopt to boost your business growth? Here are seven online marketing strategies ideas for startups.

1. Content Marketing

Content marketing is an essential tool for brand awareness, building trust with target customers, bringing leads and helping people to find you. Content marketing helps to improve ranking, drives traffic, and could potentially help your site convert. You don't just write any type of content - you need to ensure the content you produce is of high quality. The content must be original and valuable to your target customer. It should contain useful information about your niche. 

It’s recommended you use keyword tools to find what’s trending in your industry so that you don’t waste time producing content that nobody wants to read. Your business is bound to build a sense of trust and authority in your industry if you offer useful and informative content that is being searched for by your target audience.

2. Search Engine Optimization (SEO)

Search engine optimization involves making your web pages or website more visible in the search engines, so you get traffic from people searching for the product and service you offer. You need to invest in improving your search engine optimization if you’re writing articles for your marketing campaign. Understanding what users are searching for and implement those keywords or queries in your content is one way to optimize your content for search engine optimization.

SEO might seem complicated, but with the help of a good SEO consultant, you can easily understand the basics. Your website leaves an impression that you are a reputable company if it ranks high in search results when people search for the keywords related to your products or services. Admittedly, SEO is a lot of work, but the long-term benefits are enormous.

Recommended reading: 7 Ways to Improve Your Website Homepage

3. Social Media Marketing

Social media has been a game changer for small businesses, and it’s important to incorporate it into your online marketing strategy. To make your company visible on social media, you will have to resort to both paid and organic methods.

Only go on the social media channels that you know your target customer is using. 

For organic methods, it is essential to develop a voice that matches your company’s branding and know exactly when to post.

As for paid methods, most social media networks, including Facebook, Instagram, Twitter, and Pinterest, allow business owners to pay for traffic and exposure. For example, Facebook Ads allows you can to create ads that appear in the right column of the Facebook website or users' news feeds.

Being present on social media can be really beneficial for startups, as your business's presence grows on social media, more people will see and hopefully recognise your brand.

4. Email Marketing

Building an email list is one of the best things you can do for your startup marketing. Not only is email marketing an efficient and quick way to get in touch with potential consumer and initiate collaborations, but in a study conducted by DMA (Data & Marketing Association) and Demand Metric, it was concluded that email marketing had an impressive ROI of 122% and it cost very little to execute. 

To take advantage of email marketing strategy, start collecting subscribers from your existing customer base, and your social media followers. If you have a web page, consider adding a newsletter signup form with a freebie to give away in return for their email address. 

Remember to always be GDPR compliant when collecting email addresses and to allow people to opt in, never add them to your email list without permission. 

Email marketing tools like MailChimp and ActiveCampaign are low cost to get started. They are easy to use and can also help you measure your emails - how many opened, how many clicked, what they clicked on etc. 

Recommended reading: 7 Top Tips For Email Marketing For Your Business

5. Responsive Web Design

Your website design reflects what your company is all about in the eyes of your consumers and it's absolutely vital nowadays that the loading time of your website is fast and that your site is mobile friendly. In fact, many startups with a mobile-friendly website have witnessed increased traffic from mobile phones and tablets.

Make sure your website is "HTTPS" as this will help your website rank higher in the search engine and drive more organic traffic.

Other things to consider on your website: 

  • chatbots that assist in communication;
  • intuitive menu navigation;
  • good content for visitors to read that helps build trust in your startup brand.

And just to reiterate again, your site must be mobile friendly.

6. Strong Branding

A strong personal brand can be a tremendous asset to your startup’s growth. This involves promoting the founders and your area of expertise across social media, or a dedicated blog, to help earn new followers and traffic. Branding your business gives you the opportunity to leverage a trustworthy image of your business.

Remember branding isn't just picking a logo, it's the colours, the fonts you use, the images and the tone of voice you use. 

7. Conversion Optimisation

Conversion optimisation is a strategy for getting more visitor to your website that “convert” into customers. This is where you aim to maximise your rate of conversion and it helps you ensure you get more value out of every consumer that visits your website. 

Conversion optimisation means looking at how you can get increased, how you can encourage repeat sales and generate more revenue that you can inject back into the business.

First step is to understand what your website conversion currently is. So for every 100 visitors to your site, how many end up purchasing (or enquiring). 

Next steps are to test out new calls to action to encourage conversion. Could changing a message or placing a more prominent call to action increase conversion? Test and learn is the way to go here. 


Building a successful startup in today’s business world can be challenging, but you can stand out from the crowd by choosing the right online marketing strategies. 

Over to you now. Have you implemented these 7 strategies for your business? Tell us in the comments below. 

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