5 Ways To Use Relationship Marketing To Benefit Your Business


Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Here are 5 ways to use relationship marketing to benefit your business:

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1. Understanding customer needs

According to CRM magazine, the costs to keep a customer is at least 8 times less compared to what it takes to acquire a new one. This is especially important when you’re trying to fuel revenue growth, stay credible and retain the right visibility for your business.

Relationship marketing allows you to understand your client base better and segregate them into groups. When you get valuable feedback from them, you add products or services based on the demands.

2. Delivering and meeting customer expectations

Maintaining your customer relationships shouldn’t be difficult. But for some businesses, they miss a trick when it comes to delivery and then delighting their customers. Look at your post-sale delivery and onboarding experiences - are they as good as they could be? Are you meeting customer expectations during the relationship? How could you delight them?  

Recommended reading: 7 Tips to Higher Level Customer Satisfaction

3. Repeat Business

If you’re not providing an incentive for the consumer to keep coming back, you can expect your business to fall sharply and maybe fail. Trust and loyalty are two traits that go hand-in-hand. It can prevent the consumer from heading to your competitors. It can also enhance your relationship with any existing consumers.

4. Turn your customers into champions

A customer who you have made happy will do more advertising for your business than if you were to place an advertisement. They may even be excited to tell their friends, family and coworkers about your amazing product or service in hopes of getting them to try it.

Social media has also made it easier for the public to place reviews. If the comments are positive, you may find that more and more people will be willing to give your company a try. This is an excellent cost-effective approach to marketing.

But you can also add motivating promotions such as a loyalty program, blogs and customer satisfaction surveys to the mix.

A timely response when addressing complaints can also go a long way to strengthening the relationship between customer and business owner. Once the issue has been resolved, you may be surprised to see the client give your company another try because you’ve immediately handled the situation.

Recommended reading: 4 Steps to Map Out Your Brand Customer Experience

5. Keep in touch with your customers

When you stay in touch with your customers, you make them feel they are important. You can do this through emails, snail mail, advertisements, coupons, rewards and loyalty programs. You can also offer up helpful information via newsletters, blogs and mailings.

By staying in touch, you can also remind them of special discounts or sales. This can help generate business, especially during times of the year when business may be unusually slower. You also want to pay attention to your customers through their placed orders. If they order a particular item, send a friendly note telling them when the item or a similar item or a complimentary / follow up item is on sale. 

Keeping in your customer's minds goes along way to cementing the relationship your brand or business has with them. 



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