5 Unforgivable Marketing Mistakes

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For a small business, the world of marketing is unforgiving. Standing out in a positive light is very difficult and failing to be noticed on the internet can mean certain failure. With customers reading reviews, asking friends and skillfully browsing the web, the mere fact that you’ve marketed your business is far from enough to expect profit. As if this wasn’t enough, it’s easy to make a mistake and fail as a result of it. Knowing five of these common marketing mistakes can certainly help you avoid a ton of problems.

Spamming

Sure, typing out a personal message to every single one of your prospects might seem like a ton of work (and it really is), but your potential customer base will never be smaller than it is now, while the importance of grabbing everyone’s attention will never be bigger. Entrepreneurship requires a lot of grunt work as the project development starts heating up, and the time period when it’s “email time” will have you all over the place. Don’t fail to push through, this is perhaps the most important period.

Of course, depending on your prospect base, sending personal emails might not be possible; in that case sending a single mail to a multitude of recipients is acceptable. Compensate by keeping an eye on your inbox, promptly replying to all relevant mail that you receive.

Finally, one email is enough! Never overload your prospects’ inboxes, because they won’t tolerate this; the ‘unsubscribe’ is your biggest enemy now.

Failing to research your competition

No matter how good your marketing strategy is, no matter how cool and interesting your commercials are, you need to offer either a much better product than your competition (hoping to earn more money on quality), or a cheaper price for essentially the same thing (aiming at earning through quantity). Whatever the case might be “I’m not sure” cannot be your answer to the question regarding your competitors’ rates. Once you advertise your price, it’s pretty much set in stone, and not doing proper competitive research before forming a price structure can ruin your marketing attempt.

Not making the most out of the internet

No social media platform is to be disregarded; you aren’t pitching a product on pages that you like, but on platforms that your prospects, consumers of variety, are fond of. If you make a YouTube ad, for example, posting it on Facebook and LinkedIn, but failing to do so on Twitter and Instagram is absolutely nonsensical – it takes almost no time and no money to share the same thing on all social media platforms, and you can spread the word through the internet in a matter of seconds.

Disregarding old marketing ways

While TV commercials aren’t the best investment for a startup and although renting billboards is expensive, some marketing ways of the old are still awesome and irreplaceable. For example, promotional material is a reasonable investment that will make your brand more recognizable, which is a pillar of marketing success. Think about items that people will use frequently, but also think out of the box. For example, awesome looking custom stress balls are something your prospects are going to use a lot – you’re helping both your potential customers and your business here.

Not focusing on the customer

The customer might not always be right, but they’re definitely the most important aspect of your business; without them, there is no profit. Many businesses make the common mistake of focusing on their company when advertising, rather than on the customer base. The trick here: always think in terms of what you’d like to hear and see in advertisements – these messages are solely for them!

Avoiding these marketing mistakes will help you achieve something better than learning from your own experience – it will help you learn from experience at no cost! Always keep in mind what you would (or would not) like to see in a commercial. Think about it: do you like spam? Do you prefer cheaper, yet equally good products? Are you present on all social media platforms (if not, you can’t expect your customers to be)? Do you like freebies? Finally, how much do you enjoy being properly tended to as a customer?

 

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Wednesday, 14 November 2018
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