5 Tips and Hints for Building Your Brand on LinkedIn


Building your brand is a fulltime job and it takes time to achieve this goal. Social media is a great place to start with your brand building and it becomes a mixture of a lot of small actions. LinkedIn is one of the best places to start building your brand and it can yield promising results. When you think about all the social media platforms, this one is for sure leading the pack when it comes to brand building.

Using this tool is going to not only build your brand, but set you apart from your competitors. You want to communicate that your brand is up to date with the latest trends. Writing a LinkedIn recommendation online service is one of the steps on this website. If you are not sure where to start building your brand on LinkedIn, follow these tips.

Good profile

It might seem easy to set up a profile, but when you want to build your brand, you need to do it properly. Do not leave anything out and be sure that it is 100% completed. Use the space you are given to communicate what your brand needs to say. A lot of profiles on LinkedIn does not state 100% completeness and it is unacceptable. Don’t just enter random information to complete the fields, but make sure it is meaningful and beneficial.

Company Page

Aside from having a good profile, you want to pay attention to your company page. You can have your own page separate from your business page to help double up on the brand building. It is important for potential customer to find you on the internet and LinkedIn is a popular place to search for your company information. You can add a direct link to your website from your company page.

Join relevant groups

Find groups within your industry and join. You want to become part of this group and not just be a member that does not participate. Search for the best LinkedIn recommendations and network with those in your industry. This might not seem beneficial at first, but you are representing your brand indirectly. Before you know it, your brand will be out there and recognised.

Answer questions

On LinkedIn, you will find some questions you might be perfect to answer. These answers will be seen by various users and you are marketing your brand in this manner. If your answers are good, it shows that you have knowledge and you might be seen as an industry expert. Find a LinkedIn summary generator to help summarize your answers. This is a great way to show that your business is not just about sales, but also about adding value.


The key to marketing your brand is to add relevant keywords to your profile. For the users who have not found your page yet, it creates an opportunity to find it through a search. Think about the keywords that will relate to your business and when it is searched, your profile will be in that list. This also applies to general Google searches. Your LinkedIn profile stands a better chance of being found.


Do not underestimate the powerful tool that is LinkedIn. A lot of business owners and marketing teams are using this as an effective platform for brand building. It has proven to work well and is highly recommended to companies trying to get their names out there.




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Thursday, 19 September 2019
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