5 Things a Great Business Website Needs

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When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.


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1. Comprehensive Brand Strategy

One of the most important things to keep in mind is your brand. Your business will be competing against hundreds of other websites. Everyone has the ability to create and promote a website. But not everyone puts thought into their company branding. You should be aware of your brand strategy and make website decisions that support it.

It's important to note that the website is just one part of building a media brand. You should sit down and write out your big-picture plans, along with information about what role your site will play.

Recommended reading: 8 Proven Brand Design Principles For Startups to Follow

2. A Clean, Intuitive Design

You can have the greatest content in the world, but it won't mean anything if people don't stick around to read it. Your website design is the first impression people will have of your business. You need to make sure your website is clean, easy to navigate, and intuitive.

Don't clutter your web design with unnecessary banners or walls of text. The exact design that works best will vary depending on your business needs. It can be helpful to consult with a web development specialist. They'll help make sure your content is presented in the most ideal format. 

3. Traffic Generating Content

You want your website to help generate leads. This means that you should generate as much web traffic as possible. Doing this will take some time. You'll need to publish unique content to establish yourself as an industry leader. 

If you're generating leads for your business, there are a few elements that your page should absolutely have. There should be a contact number on your website. You should also have an enquiry form easily accessible with an email that is monitored should enquiries come in. This gives potential customers an easy way to get in contact with you.

4. Great SEO

Everyone seems obsessed with SEO these days. But what exactly is it, and why is it so important?

SEO stands for search engine optimization. Companies with better SEO will rank higher in search engine results. When somebody searches for your product, you want your company to be the first result that pops up. To do this, you'll need to use skilled SEO.

You'll do this by creating content with targeted keywords, following basic rules for naming your webpages, and continuing to establish yourself as an expert. Many people invest in the services of an SEO or content creation company. This lets you focus on running your business rather than churning out content.

Recommended reading: Top Reasons Why Search Engine Optimisation SEO Is a Must for Your Business

5. Social Media Integration

You should integrate your website with a comprehensive social media strategy. Most companies have presences on social media. Make sure you have social sharing on your blog on your website to encourage people to share your content. Build relationships on social media with customers and prospects. Link back to your website through your social media accounts, and interact with social media users to increase your visibility.

Social media can also be an effective customer service tool - for example, your Twitter account could be a customer service channel and it can link back easily to FAQs to help customers. 

Conclusion

No matter what you sell, your website should reflect your business. It should encourage consumers to learn more and purchase your products. It should establish you as a clear industry leader. Put thought and care into your website to maximise the opportunity to generate leads.

Over to you now. Anything else a great business website needs in your opinion? Tell us in the comments below. 

 

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Tuesday, 23 July 2019
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