5 Simple But Effective Tech Hacks for Small Businesses


A smart use of technology can make all the difference in keeping up with corporate competitors and even other small businesses. Considering that technology can either be devastatingly expensive or completely free, smart use of tech strategies is definitely the key phrase here. It’s not about how much money you do or don’t spend, but the types and ways in which your tech strategies can help promote your business and maybe even expand it. Here are 5 simple but effective tech hacks for small businesses:

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1. Be Mobile-Friendly

It goes without saying that mobile devices have pretty much replaced desktop computers. Especially for consumers 18-40, which make up most of the demographic of online buyers, mobile availability is imperative. Google now penalises websites that aren't mobile-friendly so it's critical to be at the races.

When I say mobile-friendly, I mean that in every way possible. Provide the option of pre-pay and instant pick-up for products or food services. Why not look at customising your own QR codes that create incentives for customers via mobile? Are you using SMS to full effect for your marketing? How else can your business be really mobile-friendly?

Recommended reading: Here’s Why Your Small Business Should Focus on Mobile Marketing

3. Create a Mobile App

Mobile apps provide a ton of advantages for your business. Not only can you customise a customer’s experience, get direct feedback and engage users, but mobile apps provide a way for your business to be shared with the world. With the click of a social media button, users can share their purchase with an entire network of people, spreading your brand and credibility with them.

2. Use the Cloud to Its Full Advantage

There are many advantages to using the cloud to replace local database options. The cloud can provide a place for everything from team project management to accounting, and drive collaboration with your staff, your customers and vendors. Cloud security businesses are also handy to have around because they can monitor any potential threats to your cloud, without the need to add extra in-house IT staff.

The cloud can also protect your data in case of crashes or disasters. Depending upon your data needs, you have the option to create your own private cloud as an alternative to cloud services, allowing for higher customisation.

4. Outsource Administrative Tasks, But Not Tech Support

You can get inexpensive rates from freelance admins for tasks like information organisation, copywriting, blog posts, and use video or Skype conferencing to correspond and collaborate. On the contrary, you don’t want your tech support to be located in Bali if your business is in Dublin.

If possible, get tech support that is available 24/7. If your system goes down during peak hours and it’s 3 a.m. in Bali, chances are you’re not going to get a hold of your tech support guy before you lose a bunch of money and gain a bunch of frustrated customers.

Recommended reading: The Ins and Outs of Business Process Outsourcing

5. Use Social Media Management Tools

Another tech hack for small businesses is to use social media management tools, such as Hootsuite or SproutSocial and social media analytics tools – there are platforms that offer both. Again, weigh your advantages for outsourcing social media management, instead of either hiring more staff or slowing productivity by delegating it to current staff.

It’s also very important to evaluate and pinpoint your business needs before investing in any new or additional technology. A lot of tech tools are thrown at us when they provide no real long term solution. You want to be sure that your tech solutions have at least a three-year longevity and that they satisfy a clearly defined business need.



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Wednesday, 11 December 2019
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