5 Reasons Why You Need to Create More Video Content For Your Business

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Numbers don’t lie. In the past few years, the trend shows that video is taking over the world of content and social media marketing sooner rather than later. The massive popularity of YouTube and the emergence of Instagram TV have made it clear as daylight that the demand for videos is increasing rapidly. If you’re still hesitant to jump on the bandwagon, these video marketing facts might be able to change your mind. Here are 5 reasons why you need to create more video content for your business:


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Much Less Competitive Than Traditional Blog Posts

Articles have been around much longer than online videos, that’s why it’s perfectly logical if the number of articles on the internet far exceeds the number of video content. Besides, it’s much easier, faster, and cheaper to create articles than videos. It is estimated that around 2 million blog posts are being published every day and only 10 can make it to the first page of Google. 

While the number of video content that’s published daily is unknown, we can be sure it’s still far less competitive than blog posts. By creating videos, you’ll have a much higher chance of being found by your target audience. Besides, you rely only on Google search engines when publishing an article, but a video can be posted on other search engines like YouTube as well as social media platforms.  

Explains Your Product More Effectively

In this fast-paced world, you literally only have a few seconds to grab the audience’s attention before they’re gone. Do you think your 1500-word article about your business will attract buyers? No, they won’t even finish reading it before they walk away. A study found that people only read about 20% of your web page on average. 

A 1-minute video can explain your product better and faster than any article could. According to Invisia, people remember 95% of the content after watching videos, but only remember 10% of what they read. This study confirms the notion that humans are naturally visual creatures who understand visuals better than text.


Recommended reading: Video Marketing Tips to Boost Sales For Your Business


Enhance Your SEO Game

Just by having a video on your website, you increase your chance of ranking first on Google by a whopping 53 times more. After purchasing YouTube, it seems that Google shows more video results than ever before, of course with the right keywords and topic. Typing “how to write a book” won’t give you video results, but “how to do a backflip” certainly will. So, make sure to do your research before creating any video.

Much More Likely to be Shared

People continue to dwell on social media. On average, people spend 2 hours and 22 minutes on social media every single day. As a business owner, you need to capitalise on it and start publishing video content there. Why? Because video is the most shared content on social media, precisely 1200% more likely to be shared than both text and image combined. 

Moreover, 83% of users said that after watching a video from a certain brand, they’ll share the video with their friends if they like the content. From those statistics, it can be concluded that creating videos increase your chance of being viral on social media, which will be great for your brand awareness. 


Recommended reading: 6 Tips for Making a Promotional Video For Your Business


Get More People to Convert 

At the end of the day, getting your goals achieved (get people to subscribe, click on a video, send an enquiry or purchase our product) is what matters the most. The purpose of starting a business is to make profits, and video is one of the best tools to achieve that as seen from these studies:

  • After watching an explainer video about a certain product, 85% of consumers are tempted to buy it. (Video Brewer)
  • Marketers who implemented video marketing in their strategy are reported to grow revenue 49% faster than those who don’t. (Vidyard)
  • Including a video on your landing page can boost your conversion rate by up to 80%. (YumYum Video)

I hope these reasons and stats have inspired you to start thinking about video content for your business. 

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