5 Questions To Ask Before Creating Your Business App


There are more smartphones than people in the world, and in 2017, the number of mobile app downloads surpassed 175 billion. It’s safe to say that apps are here to say, and for some businesses, these can translate to more sales, greater customer retention and an improved user experience. However, companies should proceed with caution as not every business needs an app. It might be a nice branding tool, but it can turn into an expensive vanity project if you don’t go about it in the right way. So before you get the app developers on the phone, here are five questions you should ask before creating an app for your business.

Does my business need one?

It might seem obvious, but you’d be surprised how many companies miss this step. Before you bring in the developers, make sure that you have clear objectives in mind. If you aren’t clear on what the app will bring to your business and can’t think of clear KPIs then it’s time to go back to the drawing board.

What are my competitors doing?

This is an essential part of any research process. If your competitors have created apps that haven’t taken off, then you can look at the feedback and see what they’ve done wrong. Likewise, if they have done well, you can look at which aspects you’d steal for your own app.

What’s in it for my customer?

If the app is entirely geared towards your own needs, then it’s unlikely to resonate with users. Think about what would drive users to download your app. Business apps can broadly be split into loyalty, e-commerce and customer service. You have to consider how the customer manages the task at the moment and how this would change if there was an app. If the app doesn’t change anything or simply complicates the process, an app might not be right for you.

Can AI help my goals?

A lot of people limit their scope to loyalty schemes and offering more traditional contact methods in their app, but this is a fairly short-sighted approach. Artificial intelligence might seem like a novelty, but it’s all set to transform the way companies manage their customer service. AI can be used to streamline the customer service process and save money in the long term.

Is it within my budget?

There’s nothing worse than underestimating the cost of creating an app and having to launch it without all the features you want or abandoning the project. Before you embark on any project, ensure you have the budget in place and then add a contingency budget to ensure you don’t run out of money before it’s completed.

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