4 Ways to Appeal Local Audiences in a Partner Marketing Strategy

Partners are small business owners that are part of a franchise, mlm, are distributors or vendors. They have to manage their own unit and make sure it meets its full potential locally.

Still, and while they work in compliance with a brand, they may want to have a local website with a targeted partner marketing strategy. If not, they run the risk of having a generic site that looks like a copy of the others and that doesn't speak to their audience! According to Content+ 60% of consumers feel more positive about a company after reading custom content on its site. So this is their chance to connect with local customers and they could be missing it!

If you’re in this pickle and would like a few tricks that can help your partner marketing strategy make sense for your audience, read on!

As a Reminder: The corporate offices need to be aware and give you permission to do this. They can provide guidelines so you can follow the standards set for partner sites or they could even offer a solution through a website builder or building it in-house. Still, if they think that it's too much of a risk, you need to understand where they’re coming from: brand misrepresentation is a serious issue.

Customizable Elements in Your Partner Marketing Site

Your Name and Contact Information

The most obvious way to identify yourself: change your contact information! This is probably a requirement if corporate offers you a partner online marketing package, but it’s worth mentioning. Something as simple as adding your location in the page title will give your visitors an idea of who and where you are.

Images

If your site has an image gallery, use it to show that you are a part of your community! Depicting the faces and places in your town will give your visitors a sense of familiarity and will be more inclined to engage with your site, content and business!

Testimonials

At the same time, by asking your real clients to participate in your site by sharing an opinion about your business, you’re not only giving them value, but providing a validation to new customers who are looking for a local solution to their problems! According to the Local Consumer Review Survey (2012), 72% of consumers surveyed said that they trust online reviews as much as personal recommendations. So, testimonials are great for credibility AND they can speak to how a certain unit works.

The Blog

If you have a blog, this will also be a good place to localize your site! By giving a spin to generic “How-To” posts, you’ll be able to provide value and speak to their needs at a local level. For example, instead of having a simple “How to Mow Your Lawn” post, you could have a “How to Mow the Lawn in the Arizona Heat”. Share specific tips that will help your audience out with a problem that they know and have.

Sharing events related to your business or community through your blog will also give readers the sense that you care about your clients!

Conclusion

Having a compliant partner marketing strategy is very important. But, at the same time, there needs to be some flexibility so your small business can grow! A generic site in this competitive Internet-based world won’t provide the results your business is capable of bringing in. Localizing key aspects in your content is the way to go! Just remember to be in touch with your corporate partners to make sure the brand isn’t being misrepresented.

 

Dacia Egurrola Blog Editor Empowerkit 510-859-8452

 

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Thursday, 15 November 2018
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