4 Nifty Ways To Use Technology to Enhance Your Trade Show Presence


Exhibiting in trade shows and exhibitions are one of the best ways to meet your clientele face to face and foster industry relationships. In our previous post about trade show tips and tricks, we shared some tips for effective trade show and exhibition ROI. The essence of any successful exhibition plan is the user engagement. The more engaged your audience is the more likely they are to convert. But, the real question here is how to engage? Technology can help here. Here are 4 nifty ways to use technology to enhance your trade show presence:

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Here are 4 ways you can use technology to help boost audience engagement at your stand.

#1. Virtual Reality

The latest addition to trade show audiovisual technologies is virtual reality. VR can be used in a trade show in a variety of ways. However, one of the best ways it can be used is product or service demonstrations. A complete immersive product demonstration experience can stay in the memory of viewers for longer periods of time.

While VR is still relatively expensive for small businesses to buy, you can avail of short-term VR rental services so you have it for your trade show.

#2. Giant Video Walls

Giant LED screens or video walls can engage customers from a couple of hundred feet. As you are obviously not alone at the trade show, there will be heavy competition for attention. If you can get a booth at a prime location, then you're going to get more traction from visitors but if you are not lucky enough to nab a prime spot then a giant video wall is your cheat to pull crowd towards your booth.

With giant video screens, you can showcase your promotional material to attract visitors. Or how about greeting customers with their picture as they enter the area?

#3. iPads for Surveys and Giveaways

The objective of attending a Trade Show is ultimately to generate leads and sales. One proven way to maximise lead capturing is by conducting short surveys or getting entries to a giveaway, and iPads do a great job at this. If you are going the survey route, there are tons of survey applications available free and paid on the AppStore.

Tip - test out your survey or giveaway entry mechanism before you go to the show to make sure it's a user friendly experience on the iPad.

Recommended reading: Trade Show Giveaway Ideas: The Ultimate Guide

#4. Charging Station

Everybody starts to run out of power at shows, so offering a charging station is an easy way to get people to definitely visit your booth to power up their gadgets. This is the time you can engage them with conversations, surveys or promotional stuff for brand awareness and lead gen.

I hope these 4 simple suggestions have given you ideas for using technology at your next Trade Show.

Have you used technology to engage people at your Trade Show stand? Let us know in the comments what worked for you.

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Tuesday, 19 November 2019
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