4 Must-Have Marketing and Sales Tools for Advanced Bloggers


Nowadays, blogging has become increasingly popular with many businesses all over the world. A blog allows you to demonstrate your expertise, create brand awareness, and engage with your prospects. When optimized with the right keywords, a blog will boost your search engine ranking, attract more traffic and eventually boost your sales.

Here are some tools you can use to make the most of your blog:


Keyword research is a very crucial element of any content marketing strategy. Finding the best keywords in your niche will help you create useful, quality content for your audience, as well as enhance your search engine rank. Though most bloggers depend on Google Keyword Planner for keyword research, this tool only offers limited keyword options. UberSuggest provides keywords that you wouldn’t find using Google Keyword Planner. All you need to do is type in your keyword and click ‘Look Up’ to generate a comprehensive list of alternative keywords to choose from. You will also get data such as CPC (Cost Per Click), search volume and competition level that can be exported to a CSV file. Unlike other tools such as Semrush, Majestic and Ahrefs, UberSuggest is absolutely free for life. In addition, besides web search, you can also search News, YouTube, Shopping and Images.

Crazy Egg

Crazy Egg is a heatmapping tool that monitors how visitors engage with your website. Using mouse-tracking technology, this tool will show you where your visitors came from, sections of your page users interact with most and sections that are being ignored. The scrollmaps feature shows you how far down visitors are scrolling before leaving your page, and the overlay feature the number of clicks different elements on your page are getting. Knowing how your visitors are consuming content will show you what you need to improve so as to enhance readability and engagement.


MailChimp is email marketing software that comes with an easy-to-use interface and great features. You can choose from one of the numerous templates to create an attractive newsletter, and drag-and-drop elements such as buttons, images and text boxes. This software also allows you to segment your lists so you can target your campaigns more effectively. One of the best things about MailChimp is that you can carry out A/B testing to find out which version of your email has the highest pen rate. It comes with a free plan for up to 12,000 emails each month and 2,000 subscribers.

HubSpot blogging tool

HubSpot is an all-in-one marketing software that can save you lots of time and money. It comes with tools that can help with blogging, social media, SEO, email, analytics and marketing automation. The HubSpot blogging tool offers a powerful platform for publishing optimized blog content that attracts traffic and converts visitors into customers. You can write blog posts from scratch, or use any of the pre-made templates provided. The on-page editor allows you to quickly format headers, insert images and add links. You will get on-page SEO advice and keyword suggestions as you type. Using HubSpot’s content strategy tool, you will be able to identify topics that will resonate with your audience. The built-in analytics tools will show you which blog posts are generating the most traffic and leads.



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