4 Innovative Marketing Tactics to Use for Your Business


Understanding the basic psychology of your customers will make your marketing initiatives far more successful. By practising innovative applied business psychology tactics, you can start to persuade your target audience to take action and deliver results for your marketing. Here are 4 innovative marketing tactics to use for your business:

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1. Freebies work

One of the least expensive and easiest ways to engage your audience and to increase support of the company is to provide something for nothing. People feel a sense of obligatory reciprocity if they have been given something for free. You do not have to spend a significant amount of money on such giveaways. Write a simple eBook that provides some interest or value to your consumers. Publish it on your website and social media channels and offer it to everyone for free. Use an extra optin box to help build your email marketing list while people are downloading that value content.

2. Create a sense of urgency

It is human nature for people to want something they cannot have or experience. Consider Black Friday, the perfect example of effectively creating a sense of urgency. By making your product or service seem in short supply, the number of people who desire it will increase.

You might run a campaign announcing the limited release of a new product or simply use your social media channels to publish the low-inventory levels you have on various products over a short time period. Or only make a particular thing available "until midnight Friday" and remind people that the deadline is fast approaching.

Recommended reading: 6 Effective Types of Marketing Your Small Business Should Be Using

3. Use calls to action and social proof

Tell people what to do and they are far more likely to do it. It is believed that the minority of any group can quite easily persuade much of the people in the majority to join their side. Few people like to be the first to do anything, however most people want to be a part of something new and exciting about which others are talking. Calls to action help encourage action. Things like "Download our free thing here" or "Be the first to get our special offers, sign up here". Make sure these are prominent on your website and social media.

If you are not familiar with the term social proofing, then it's just being able to show that other people have taken some action on e.g. a blog post or download. So, for example, if you tell people to go to your website in a call to action and show the number of likes and shares you have from others, they are more likely to join in, as well.

4. Use authority

People are far more likely to trust someone who has a voice of authority. You should always speak and write as if you are a leading expert in the business or on the subject.

Demonstrate your authority by writing blog posts, creating value-added informative and entertaining videos, giving away free eBooks and publishing white papers.

Business psychology tactics allow you to increase your traffic and, as a result, your conversions. These 4 simple marketing strategies are tried and tested and can deliver results for your marketing.

Recommended reading: How to Make Your Business Stand Out in a Crowded Market

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Tuesday, 10 December 2019
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