4 Common Social Media Mistakes That Small Businesses Make

social-media-mistakes

Social media is a crucial part of business marketing nowadays. Whether you are marketing B2C or B2B the chances are you are using one or more social media channels. Here are 4 common social media mistakes that small businesses make:

Social media is a crucial part of business marketing nowadays. Whether you are marketing B2C or B2B the chances are you are using one or more social media channels. Here are 4 common social media mistakes that small businesses make:



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Focusing on the wrong social channels

You need to be where your target customer is spending time online. No point in being on Facebook if you are targeting other business owners. So analyse carefully where your target customer is networking online and spend effort on that channel. 

Only pushing messages out

There is so much more to using social media than just using it for marketing purposes. A small business that promotes itself on social networks needs to interact with current and potential customers. Pushing out messages all the time won't work. You need to be social on social, that's the nature of the beast. 

Social media can really assist with customer service, but you need to have your policy and responses ready so that whomever looks after the social channels knows what to respond with if there's a problem and also who to escalate issues to. 


Recommended reading:  Simple But Effective Social Media Starter Tips


Not having a strategy with goals and targets

What is the reason for being on a particular social media channel? What outcomes do you want for your business? Are you looking for brand awareness? or to build a community? or to generate leads? Each of these is very different from the others in the approach taken for using social media.

How are you going to track and measure results?  

Lack of relationship building

Most small business owners are focussed on just their work and they do not understand how valuable social media built relationships can be. You will always strengthen the loyalty of your customers if they end up feeling like they are connected with you.

There are businesses that will not reply to a direct message through social media. This is a huge mistake! People expect a quick response on social media.

And don't be too corporate when using social media. A personal approach to communication will really enhance the relationship you build with your customer. 


Recommended reading: Social Media Checklist: Seven Rules For SMEs


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