3 Benefits of Mobile Tracking in the Trucking Industry

Consumers have been a little wary recently about having their location tracked via cell phone. However, the same technology that lets Facebook know where you had lunch allows truckers and fleet managers to keep careful track of routes. Mobile tracking has changed the way that the fleet industry works -- making vast improvements and cutting costs in a wide range of fields. The applications by the fleet industry could be used in a number of industries; everyone from employees on sales calls to postal carriers could benefit from the data provided by mobile tracking. Below are three main benefits of mobile tracking in the trucking industry.


Fleet drivers are held to a certain set of expectations -- to drive within posted speed limits, maintain their vehicle, and follow routes closely, for example. However, handwritten logs are time-consuming and invite error, and unfortunately the honor system doesn't hold water with a new generation of skeptical customers. Mobile tracking ensures that drivers are being responsible behind the wheel, with some programs even creating driver report cards, according to Navman Wireless. This kind of digital data keeping will supplement and ultimately replace the "How's my driving?" stickers with information that is much more reliable, and more useful to the logistics and management department. Reckless drivers can be dealt with immediately, and excellent driving can be commended and encouraged on a weekly basis.

Environmental Conservation

Most major fleet companies have long since instilled conservationist policies into their training and driving manuals. Using less gas and cutting emissions is as good for business as it is for the earth. Drivers have been encouraged to travel efficiently at speeds that don't require heavy braking and re-acceleration. It is only recently, though, that this data has become trackable in real time. New technologies in mobile tracking allow managers to be notified immediately if a driver reaches a certain speed, has a pattern of increased acceleration, or even slams on the brakes. This eliminates guesswork and allows instant communication between driver and the home office to determine the cause of the issue and remind the driver to keep speeds moderate. On the driver side, mobile tracking applications often include reminders and notifications when a vehicle should be checked for emissions and fuel efficiency, thus keeping the road that much cleaner.

Driver Safety

Thus far, mobile tracking has been presented as a "big brother," watching over drivers and keeping them on their best behavior. But the most valuable aspect of mobile tracking may be in the field of driver safety. This technology can literally save lives, not only by keeping GPS coordinates of every driver and vehicle, but by tracking driver habits over time. For example, if a driver is consistently showing signs of exhaustion during a window of time (indicated by erratic driving), schedules can be adjusted to ensure that all drivers are alert and aware while on the road. Mobile data may pick up on information that even the driver isn't aware of, potentially preventing needless accidents every year. Fleet driving requires stamina, quick reactions, and good instincts. Any way that technology can boost a driver's skills is bound to benefit both the company and those behind the wheel.

Mobile tracking doesn't just benefit those on the go. Improved mobile applications mean improved communication on the manager and distribution side as well. Fleet owners, according to an interview in Manufacturing Digital, will be able to check in on their routes and vehicles while away from the office, and communicate quickly and safely with drivers -- without involving dispatch. New technologies are being created every day, and the competition means that these services will only get better and cheaper as time goes on. Soon drivers will be able to depend on mobile apps to streamline all processes and help get them back safe.

From local small businesses like Perfection Equipment specializing in commercial truck tools and parts to and large scale international operations like Walmart, improving the accuracy and efficiency of truck movement affects for the entire supply chain of fleet and logistics management in a positive way.



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Monday, 22 July 2019
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