10 Digital Marketing Myths You Need to Stop Believing


If you are in client services, you must have heard about prevailing myths about digital marketing. Instead of using a phone call to review the phone numbers, go down the rabbit hole of explaining why old assumptions need to be put to rest. Keeping this in mind, we did a poll to our client’s services team to learn about certain myths that they don’t need to follow or consider. We daily answer to such questions for our prospects who are looking up for some solution for digital marketing. Some of the myths are mentioned below:

1: SEO can be “Set it and forget It”

We often come across some clients who allocate a certain budget for their current quarter and then just replicate the budget in the subsequent quarters.  They hardly review that what is the outcome of the investment and some of them believe that SEO is once set and forget, but this is not the reality. SEO is your long-term strategy through which you review and test that what is our present SEO and how much we can dig up more to increase or decrease resources to obtain more meaningful objectives.

2: I Buy a tool for my in-house SEO team and they will be golden

Tools were made to improve the efficiency of the human but not to completely rely on the software otherwise it may hamper your qualitative efforts. Tools cannot replace human intuition, talent or foresight. We have seen many companies who rely on tools end up becoming like a pigeon held in vertical and lost understanding the overall space.

3: Social can only work for few selected industries

Social media platforms are places where you can establish a connection between your business and customers on social media. Not all the social media channels are equally created but you should pay much attention to each of the channels. If you are a B2B company with technical services, follow Facebook, Twitter, and Linkedin instead of Pinterest and Instagram. If you are B2C online fashion retailer, then Linkedin is not the right channel for you but bother ends of the spectrum can have social channels that can provide a great return.

4: Negative comments on Social are bad for business

It should be the context of the language that matters. If a customer is complaining about bad service which was actually there, then consider it an opportunity to improve your customer service. Don’t hide the legitimate concern instead provide a thoughtful response to the query or complaint of the customer for further assistance. Ensure that someone is following the customers internally and resolving the issue. Remember that the more you invest in your brand on social and try to grow your presence, the more brand loyalties will come to you.

5: Once you have done the creative testing, you are done-

Testing is never done and you have to work on testing a different part of your website and SEO for knowing that what is the progress done and what areas are still under progress and how these can be increased for ranking the website well. You have to make constant effort to rank your website well.

6: All creative Needs to be flawless

There is no place where the creativity can be stopped. So, it needs revision all the times. Better the creativity, the better results can be seen. Don’t lose time, get the data.

7 SEM is not good for branding

It is true that you should not pick up the channel to acquire new customers, if they have not heard of you, they won’t search for you. Bidding on competitor’s terms is fair game and ways to make big non branded head terms affordable more than you think. SEM is critical to maintaining the brand reputation. You can reinforce brand messaging and competitors at bay by dominating the SERPs.

8 Attribution is overwhelming

Attribution technology is overwhelming and its options like time delay and game theory can be overwhelming. You can accomplish by setting up Google analytics and conversion pixels correctly. If you are B2B, make sure that your CRM is your marketing efforts.

9 Last click attribution is best

It is certainly the easiest to track but last click attribution gives much weight to direct response channels and completely devalues the funnel channel that introduces you to users in the first place. You can do arguments for any attribution models and make sure you have some proxies for gauging the value of the upstream channels.

10 People don’t convert on mobile

People are less likely to go through the lengthy process and fill out tiny fields on their mobile phones. Make your mobiles B2B forms simpler. Ask your mobile e-commerce users to sign up for coupons than can use to make their purchase on desktop sites. You can increase your sales through mobile phone advertising. 

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