10 Best Tools For Email Marketing for Businesses to Use

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Email marketing is one of the most useful and cost effective ways of marketing today. Even though some have said that email is dead and that marketers should turn their attention to social media instead, it still drives more conversions than any other marketing funnel. Here are my picks for the 10 best tools for email marketing for businesses to use:


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Did you know that for every dollar you invest, you get a $38 return? This means that email has a ROI of 3800%!

However, simply sending emails doesn’t cut it. You need to create interesting, compelling emails full of valuable information. You can either hire someone, do them yourself or use an email marketing tool.

If you are still not using an email marketing tool, you’ll soon realize that they can become your best friend. Not only do they handle automation - this is of immense value because it eliminates repetitive tasks - but they also allow you to create wonderful newsletters. In addition, they can provide user tracking and insights to better understand your success and your audience. Some can even procure user IDs. They also handle unsubscribes which is important post-GDPR.

Most businesses already know by now that these email marketing tools are the best when it comes to productivity. However, the question always stands - which one to choose? With so many options, making this decision isn’t easy.

Here is my list of the best email marketing tools that might help you make a choice.

1. AWeber

AWeber is still one of the most popular email marketing tools today. What users say that they like the most about it are ready-made templates and good subscriber sign up form choices.

However, there is more to this tool than just that. As any email marketing tool, it covers the basics like automation end email template building but it also offers autoresponders, insights and more.

It’s also a fairly easy and simple tool to use, with drag-and-drop editor and clear instructions. You can get a month free trial and plans start at $19 a month. 

2. GetResponse

The GetResponse email marketing service is primarily there to import, host and capture your recipients’ data. It allows you to automate your email schedule and sets autoresponders.

Users love the extensive analytics feature where you can view your email open rates, click-through rates and more insights on how your users behave with your emails.

“We used to use MailChimp for a long time but found the GetResponse software to be a natural step up the ladder because of analytics and insights we get from it. It’s simple to use and you can really build upon the data it gives you,” says Allison Mccarthy, an email marketer from WriteMyX.

GetResponse plans start at $15 per month.

Recommended reading: Calculating Digital Marketing ROI: What You Need to Know Nowadays

3. Constant Contact

Constant Contact provides a lot of value for its users. For one, it does the basic job of an email marketing tool which covers automation and email crafting. However, you can also personalise your email sign up form and embed that on your Facebook business page as well as website pages.

You can import customer data from spreadsheets and create professional emails with the email builder. Constant Contact also has real-time reporting and you can track clicks, open rates, shares and so on.

It will ask for a $20 fee per month, but only after a 60 day free trial.

4. OriginWritings

One of the best things about OriginWritings is that, in addition to regular email marketing options, it includes email writing as one of its features. This is a good thing if you are looking for good copy or content but you can't afford a copy or content writer.

It’s really simple to use, making it perfect for beginner users looking for something cheap and genuine to kick off their email marketing efforts.

This service is free to sign up for but you pay a small fee for additional features like the email writing or email newsletter design. However, it can pay off due to the quality you get out of these features.

5. Email Octopus

Email Octopus is a fun tool that lets you use Amazon SES to create your email marketing campaigns. There are many things you can do with it - send email newsletters, Drip emails or create and customize HTML email templates which is a great feature.

In addition to allowing you to build your own emails, you can also use a template which is great if you are not good at creating beautiful emails. You’ll also have an opportunity to analyse and optimize campaigns while working in an automated workflow.

Good news for small businesses - it’s free.

6. MailChimp

MailChimp is probably the most familiar email marketing tool. It’s been around for a long time and it offered a simple yet effective help which was new at the time. It’s a cloud based email marketing service which can serve both startups and large companies alike.

Users love features like spam filter diagnostics, autoresponder options, social media integration tools and so on.

You’ll also be able to segment your list by time zones.

This is a steady and valuable power workhouse that will provide you with everything you need to start email marketing.

“As a new company, we started with MailChimp. It seemed like our only option at the time but we love it so much we don’t plan to move on yet. As our business grows, so does our list and our uses for MailChimp. I, personally love the email templates and email newsletter creation feature,” says Rosie Andrews, a content writer.

It’s free for small businesses and the monthly fee is required only as you start growing your list upwards of 2,000.

7. Drip

Drip is mainly built for eCommerce. It allows you to create and send all kinds of eCommerce emails like first - time buyer emails, abandoned cart emails, return customer emails and so on.

Drip also lets you build a workflow and design custom email campaigns. This tool can seriously simplify your sales funnel and has an impressive customer tracking system promising to help you get to know your customers even better.

Drip comes in two plans: free, and pro plan which costs $41 per month. 

8. Campaign Monitor

Campaign Monitor is a powerful yet simple tool - basic features including automation and drag-and-drop email builder. However, it offers much more than that.

For one, you can use their professional templates which can help you handle all of your brand campaigns easily. Next, you can schedule your emails and engage your recipients. Another amazing feature is personalization and segmentation of your email list that can help you target the right customers with the right messages. They also offer a lot of behavioral data to help you build connections with your customers and understand your segments better.

It has a free trial after which it will ask for 9$ on a monthly basis for starter pricing.

9. Feedblitz

Feedblitz is a service that lets you manage your emails, RSS and social media in a single, all-in-one package. You can use it to convert your feed and blog posts into newsletters which your readers can receive through email.

They also offer great segmentation options, multiple mailing list creation that are filtered by your customers reading preferences that can help you send targeted and precise messages. You can schedule your emails and enable social media sharing for a full-service experience. If you are looking for a tool that will help you do all of the things needed for promotion of your content, this is the right tool for you.

The starting price is $7 a month but there is a free trial available.

10. Litmus

Litmus is another popular tool among marketers. It offers an all inclusive service of email marketing, email design and email testing as well. Once you start using it, you can create, preview and test your emails and responses.

It’s fairly simple to use with a drag-and-drop technique characteristic for these services so you can definitely build great emails with little to no previous knowledge of HTML or design - you just need a good eye and know what you want.

They also have customizable templates and you can make HTML changes and view them at the same time.

Another great feature is that they allow you to see your stats and have insights into your results and customer behavior. This is great if you want to send more personalized or targeted messages which can bring more conversions.

The starting price for this software is $79 and you can test it out and enjoy in your week-long free trial.

 

Email marketing is a useful tool in any marketer’s toolbox. It’s versatile, simple and drives conversions more than any other type of marketing. However, email marketing can get a bit difficult - unless you are using automation tools, that is. They make you more productive and turn tedious tasks into effective steps towards more conversions. With so many options online, however, it can be hard to decide which one to use. I hope you find my list of the best email marketing tools useful to help you decide or switch!

Over to you now. Have you used any of these email marketing software providers? Tell us in the comments below 

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Tuesday, 20 November 2018
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