How to Boost Your Content Marketing Strategy By Using Online Communities

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Online communities with user-generated content such as Reddit and Quora can be a gold mine when you need to refer traffic to your website, reach a niche audience, boost brand authority, and pick up some ideas for excellent contentHere are some tips that will help you boost your content marketing strategy using these online communities.

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Business Achievers: Joanne Sweeney and Digital Training Institute

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Our latest Business Achiever is Joanne Sweeney and Digital Training Institute. We asked Joanne to tell us a little bit about her digital-focussed business and asked her about her business journey to date. Read on to find out more in Business Achievers: Joanne Sweeney and Digital Training Institute.

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The Ins and Outs of Business Process Outsourcing

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Delegating tasks that range from bookkeeping to IT support can be an effective way for businesses to grow while remaining focused on core operations. Outsourcing has, to some extent, cast off its traditional reputation as a way for major corporations to cut costs and increase efficiency by delegating operations such as call centres or logistics to third-party suppliers. Here are the ins and outs of business process outsourcing:

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5 Sales Team Motivation Ideas To Help Up Performance

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A motivated sales team is a productive sales team. Improving motivation has long been a primary focus in the sales department because it translates into higher drive and increased revenue. But too often managers think monetary compensation is the ultimate motivator. For some, it is; however, many people are motivated through other means. Here are 5 sales team motivation ideas to help up performance:

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5 Recommended Small Business Accounting Software Options

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Unless you are a qualified accountant, odds are you’ll need some help with your business’s accounts. And you are probably going to need to invest in some accounting software. However, since there are so many products available, it can be tough to know what to choose. To help you make sense of it all, I have picked out some packages. Here are 5 recommended small business accounting software options:

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Checklist For Company Valuation

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Are you considering selling your business? If you are in the process of evaluating your company for sale then this checklist might be helpful, it's a list of things you need to consider when looking at your company valuation:

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6 Effective Types of Marketing Your Small Business Should Be Using

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At the core of any business’s success is their ability to effectively market themselves to their target audience. Without efficient marketing, a great product or service won’t sell; in fact, in this fast-paced world, it could very well go unnoticed. In a nutshell, if you’re not focusing on marketing on a regular basis, it could hinder your success. Here are 6 effective types of marketing your small business should be using:

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Building A Strong Business Brand

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A robust brand will reflect the heart of a business, benefiting every aspect of the company from recruitment to reputation and crucially – the bottom line. A powerful brand is vital if you want to take your business to the next level, helping to boost customer and staff loyalty, as well as positively impacting your profits. But what exactly constitutes a strong brand?

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What Is XR And How Can It Play A Role In The Future Of Your Business?

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As technology evolves ever more rapidly, more opportunities arise for businesses to incorporate affordable tech solutions into their day-to-day processes. Taking the time to research the latest tech on the market and implementing it into your company structure can yield invaluable results. In the field of communication alone, we’ve come a long way from fax machines and emails; now with Extended Reality (XR) it’s possible to broadcast live avatars of ourselves to other users across the globe. What is XR and how can it play a role in the future of your business?

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How Not to Kill Your Employees’ Motivation

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As you grow and build your business and beyond it is important to have motivated employees around you, so how do you make sure to keep them motivated and enthused? Here are 10 straightforward things to do to make sure not to kill your employees' motivation:

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Chain Reaction: Challenges and Opportunities For Exporters According to Lorcan Sheehan

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Lorcan Sheehan is the CEO and founder of PerformanSC Supply Chain, a consulting firm headquartered in Dublin with international offices in Chicago, London and Singapore. Read on to find out his thoughts on what the biggest challenges and also opportunities for exporters are. 

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Startup Investment Series A Term Sheet Example

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As a startup founder seeking investment, you will soon come across term sheets. Here's a quick explanation about term sheets and a term sheet example that you can download and use for your business:

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A Three-Stage Process For Segmenting Customers For Rapid Business Growth

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Fuelling rapid growth comes from gaining sustainable competitive advantage and differentiation - which will come from looking for ‘response bases’ to identify uncovered (unsatisfied) market segments. Here is a three-stage process for segmenting customers for rapid business growth:

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4 Key Business Mistakes To Avoid

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To err is human – but learning from those mistakes is what makes a successful business. Every entrepreneur has at some stage got something wrong. However, the successful ones learn from that experience. It’s okay to make mistakes – just don’t make the same ones twice. We asked some business owners about mistakes they have made and what they learned from those mistakes. Here are 4 key business mistakes to avoid:

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How To Attract Gen Z Candidates For Your Business

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In the past few years, there has been a massive emphasis on Millennials in the job market. In fact, many companies have rebranded and reinvented themselves to attract employees from this generation. But as companies start looking to the future, it is important to think of the next crop of employees. That’s right, it is time to start thinking of Gen Z! How can companies attract Gen Z candidates to their business?

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5 Essential Tools for Successfully Managing a Remote Team

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Remote working is the future. In ten years’ time, many of us will reminisce fondly about the time when we had to commute into the centre of big cities, just to sit in front of the same computer we have at home all day. If you're facilitating or thinking about introducing remote working, then here are 5 essential tools for successfully managing a remote team:

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Key Questions Companies Should Ask Before Switching to LPG

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If you've been considering switching your business energy from oil to LPG, then here are some key questions companies should ask before switching to LPG:

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How to Use Localisation to Help Your Business Go Global

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No matter which foreign markets you are looking to expand within, adapting your content to an international audience will be necessary if you want to reach your goal. Here are some tips for how to use localisation to help your business go global.

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A Useful List of Market Research Questions For Startups or Product Launches

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Are you a start up seeking market research? Are you launching a new product and need to do some research on the market for the new product? Here is a useful list of market research questions for startups or product launches:

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How to Determine If You Have a Good Idea for a Business

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The biggest problem with entrepreneurs is their complete fixation on their product or service. They are passionate about the idea they have come up with. But how do you know if it is a good idea? Here's how to determine if you have a good idea for a business:

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