4 Reasons Why Hiring During the Holidays is a Good Idea

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Hiring during the holidays can be challenging. Business hours are abbreviated, your internal key decision makers are likely taking time off. In addition, candidates most likely have the holiday lull in mind, and are holding off on the job hunt until recruiters are back in office. But it can offer some advantages. Here are 4 reasons why hiring during the holidays is a good idea:

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Why An Advisory Board Can Benefit Your Startup

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As a startup you would be mad not to use the advice, insights, experience, knowledge and contacts of experience directors and advisors. Advisory boards are like friends you go for advice, ideas and feedback, they view your business from far, far away. Here's why an advisory board can benefit your startup

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Health & Safety is Essential Even for Small Businesses: A Guide to Getting Started

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For small businesses, establishing health and safety in the workplace early on is essential. Why? Because the early stages of growth are the best times to put into place your policies and procedures. While the process is not complex, it's better to get in early rather than to scramble with a patchwork response when a crisis has already occurred because you don't have a policy in place. Here's a guide to the essentials of health & safety for small businesses:

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Business Achievers: Rita Smyth and Role Players for Training

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This month's Business Achiever is Rita Smyth, founder of Role Players for Training. We asked Rita to tell us a little bit about her training business and asked her about her business journey to date. Read on to find out more in Business Achievers: Rita Smyth and Role Players for Training:

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Are You An Effective Team Leader?

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It's right to expect the best from your staff, but do you know how to achieve this? Are you an effective team leader? Try these ten top tips to become more effective as a leader:

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4 Interesting Ways That Businesses Can Use Augmented Reality

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Technology has revolutionized the way companies conduct business. Entrepreneurs, it’s a good time to keep your pulse on emerging trends to avoid disappointing customers and falling behind competitors. Augmented reality is the hottest thing right now. Here are 4 interesting ways that businesses can use augmented reality:

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How to Know When Your Business Should IPO

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An initial public offering (IPO) allows a company to issue stock to the public and have it traded on a stock exchange. But how do you know when is a good time to IPO? Here's how to know when your business should IPO:

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7 Must-Haves for Marketing Your Startup

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When you start up a business you tend to be focussed on your product or service but there are a few key things you should have in place for your marketing. Here are 7 must-haves for marketing your startup:

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4 Reasons Why Fake Reviews Are Deadly For Your Business

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Large and small companies have valued customer reviews for years. And for as long as we can remember, businesses have always used client feedback to better serve customers. Of course, your success in business relies on whether or not your customers are satisfied with your services. And more often than not, happy customers will always refer new clients to services that they enjoy. But if you've ever been tempted to pay for fake reviews for your business then don't. Here are 4 reasons why fake reviews are deadly for your business:

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3 Simple But Essential Things To Do For Your Startup Strategy

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As a startup are you wrestling with your business strategy? Have you defined your strategy? Here are 3 simple but essential things to do for your startup strategy

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Why Preparation is Key When Building a Brand

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If you have just launched your startup, you are probably wondering what makes a brand or a business a complete success. Well, you might believe that this question has a complicated answer, but the truth is far simpler than you might think. Almost everything your business does will influence your success! Your beautiful logo, your catchy brand name and that ad campaign that attracted the right customers - your brand’s success goes beyond that too. Here's why preparation is key when building a brand:

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Startup Series: How To Do a Business Forecast

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Forecasting is part art and part science. Art because it's going to be about the CEO's feel for the business, its market and customers. Science because there are certain predefined financials that have to be taken into account. In our Startup series, here's how to do a business forecast:

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5 Tips For Building the Perfect Startup Team

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A startup company is only as good as its team. No matter how good your idea is, no matter how much experience you have, your startup’s success will depend completely on the people you hire. Here are 5 tips For building the perfect startup team.

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Tips for Getting Paid On Time

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Keeping your business cash flow strong can be a constant battle. Unpaid invoices can really cause problems if left too long. Here are some tips for getting paid on time:

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How to Create an Effective Positioning Strategy For Your Business

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For a business to be viable, it has to do something as well as its competitors; to win in a competitive market, it has to do something better than its competitors and communicate this convincingly to the customer group that will value it the most. Here is how to create an effective positioning strategy for your business:

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14 Tips for Designing a Facebook Business Page that Attracts Customers

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If you’re looking to take your business to the next level, Facebook is a great place to start. With over two billion monthly users, cheap advertising and the opportunity to reach your target audience, it seems like a no-brainer for most businesses. But how can you make your Facebook business page stand out? Here are 14 tips for designing a Facebook business page that attracts customers:

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Marketing to Generation Z: How to Sell to The Consumers of Tomorrow

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Marketers talk a lot about millennials. And, yet, the oldest members of the next generation – Generation Z – are starting to make their first online purchases. In fact, Generation Z is expected to collectively spend $200 billion in 2018, and by 2020 account for 40% of consumers. Here's a quick guide to marketing to Generation Z: how to sell to the consumers of tomorrow:

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Tips on Recruiting Your First Sales Team

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Congratulations, you’ve worked like a Trojan, and built your business to the point where you’re ready to employ your first sales person.  One of the biggest causes of new business failure is not poor products or services, but poor sales, so this is an important decision. Here are some tips for recruiting your first sales team:

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How to Grow an Online Retail Business

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If you’re reading this, chances are you’ve recently started your online retail business and looking for ways to grow it quickly and effectively. Here are some tips for how to grow an online retail business:

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How to Get Early Adopters and First Buyers on Board

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Trust in a new product or technology has to be earned by the seller. Buyers will be fearful, uncertain and doubtful about buying something entirely new to them. Some categories of buyers, however, will be more willing to try a purchase. These are the early adopters and innovators. Here's how to get the early adopters and first buyers on board:

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