Taking Off the Rose Colored Glasses with Conversion Testing

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“Many of these theories have been killed off only when some decisive experience exposed their incorrectness… Thus the yeoman work in any science… Is done by the experimentalist, who must keep the theoreticians honest.” - Michio Kaku, theoretical phys...
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Why Training is Central to the Growth of your Small Business

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While it's never been easier to launch a small business in the digital age, it's becoming increasingly difficult to achieve organic and sustainable growth. This is borne out by the figures, as while 91% of SMEs will continue to operate after a single...
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Diner Decor: Tips for Making Your New Restaurant Stand Out

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Opening a restaurant is the dream of many a culinary fan. For those serious enough to make that dream a reality, a solid plan is an absolute necessity. The odds of failure are stacked against restaurants, where approximately 80 percent will fold in t...
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Can you Teach Yourself Search Engine Optimisation?

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The simple answer would be “yes” – and I could just leave it at that. But I could just as easily say “no” – which is why I feel this article has its place in the world. The more pertinent question to ask yourself could also be “ should you teach your...
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Recent comment in this post
Patrizio
Hi Andrea, good post. I think you should learn SEO basic, even if you're planning to hire an expert or agency. At least, you woul... Read More
Thursday, 05 April 2018 05:50

Courting Investors to Grow Your Business

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It’s all well and good to have a small business that’s founded on a strong idea or product. The difficulty that many entrepreneurs face is try to come up with the funds to make their dream into a reality. The most obvious route for many is to find so...
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Is Small-Business Hiring a Dire Situation Around the World?

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The small business sector is the backbone of the US economy, hiring more than half of total workers in the country. It is no surprise that everyone pays close attention to it, from politicians to investors. However, fewer people are opting for a care...
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Nine Common Traits of a Successful Business Leader

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Career aspirations are something that many people have. While not everyone has dreams of heading a company, others have becoming a leader in mind, playing a large role in determining the future of a company and the path it takes. If becoming a leader is something that you aspire to be, then you’re probably well aware of just how much work and experience is required. But on top of that there are certain traits that can help determine your success. Here we’ll take a look at nine common traits that successful business leaders tend to possess.

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What to Consider before You Decide to Accept Cryptocurrency at Your Small Business

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According to reports by Google Trends, the interest in cryptocurrency has never been higher. Not only that more and more people decide to invest in cryptocurrency but we’re also starting to see plenty of businesses, big and small, starting to accept ...
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How to Create a Small Business Budget

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It can be easy in the beginning stages of setting up a small business to only look forwards. Change happens at such a progressive pace that taking a moment to sit down and assess what has come before can seem counterintuitive. But by narrowing your f...
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5 Tips for Starting a Photography Business

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Nowadays, when everyone’s got a phone with a camera, a lot of people like to go around playing photographer. However, some of the world’s greatest brands, companies and celebrities are still willing to pay a small fortune for services of a profession...
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Things To Remember When Registering a Domain

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Your business website is recognized through your domain name. If you want to establish a website for your new brand or business, it is mandatory to register a domain from a well-known registrar. That way you can get more customers, exposure, and peop...
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5 Elements of A Successful Startup Business Plan

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Every entrepreneur would agree that a business plan is a vital factor in the success of your operation. It serves as a guide and holds the core definition of your business. Having it alongside you throughout the whole process will make the chances of...
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How to Write a Winning Tender Proposal

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Are you applying for government tenders? You should be. Globally, government tenders are worth  a huge 18% of GDP , and in the Republic of Ireland, the  largest buyer from Irish suppliers is the Irish government. Yet you could be one of the many busi...
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5 Questions To Ask Before Creating Your Business App

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There are more smartphones than people in the world, and in 2017, the number of mobile app downloads surpassed 175 billion . It’s safe to say that apps are here to say, and for some businesses, these can translate to more sales, greater customer rete...
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6 Frugal Budget Practices for First-time Entrepreneurs

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Running a small business is quite costly and for most enterprises, it takes 6 months to two years until they are fully profitable. In light of this fact, it doesn’t seem at all surprising that 9 out of 10 startups and small businesses never make it p...
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Keeping Intellectual Property Safe

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One of the most important parts of being a startup or small business is developing a solid intellectual property . It can do one of two things: ensure your company has a solid foundation as a product or service or put your company or IP in a position...
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10 Digital Marketing Myths You Need to Stop Believing

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If you are in client services, you must have heard about prevailing myths about digital marketing . Instead of using a phone call to review the phone numbers, go down the rabbit hole of explaining why old assumptions need to be put to rest. Keeping t...
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Video Content and The Marketing Funnel

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It’s likely that many people reading this article will have produced a video to promote their company, but did you produce the right video for each stage of the buyer funnel? This infographic from One Productions takes you through what you need to know about producing the right video at every stage of the buyer funnel.

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Recent comment in this post
Jacinta Pivot Cloud Solutions
Very informative and helpful! Thank you!
Monday, 26 February 2018 17:07

Data Centre Options For Your Business: What Are Your Choices?

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The amount of data being produced in recent years is unprecedented therefore there will come a time that even small businesses need to upgrade their current data storage. Not only do businesses need to store files such as e-mails, presentations, grap...
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Why Quality Control is Essential for Small Businesses

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While poor or inconsistent quality with their products and services is a concern that no business can afford to discount, problems with quality assurance can be especially serious for new ventures that are struggling to establish themselves or that m...
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