Does Search Engine Optimization Still Matter in 2016?

Does Search Engine Optimization Still Matter in 2016?
Many experts believed that the importance of SEO, would decline over the last year. SEO is one of the best methods to bring traffic and authority to your website. It can be an area of miscommunication and conflicting advice, making it hard for new we...
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Startup Success: 4 Steps to Becoming a Confident Leader

Startup Success: 4 Steps to Becoming a Confident Leader
Snapchat and Uber are just the latest in a long line of ‘unicorn’ startups to take the world by storm. They all have their own stories and secrets to success, of course, but a strong belief in their own products and skills is one thing they all have ...
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4 Exciting Ways to Grow your Business

4 Exciting Ways to Grow your Business
As the fall-out from Brexit continues, so too does the economic impact throughout the UK. British manufacturing has recently shrank at its fastest pace in more than three years, for example, while business confidence has also tumbled significantly. W...
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Mise-En-Place and Running Your Business

Mise-En-Place and Running Your Business
I am a slob My girlfriend tells me I am a bit of a slob. Most people that know me are likely to agree. I am also a bit of a cook. I love cooking.  I tried  As you know, I read a lot of business books. Including lots of books about time mana...
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How Small Businesses Can Use Gamification Effectively

How Small Businesses Can Use Gamification Effectively
As popular as the term "gamification" has become, many people are still unsure exactly what it means or how it can be applied to their business or profession. By historical standards, video games are still a rather recent invention, and the culture t...
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Five Tips For Effective Logistics Management

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Managing your logistics, especially as a growing business, can be a bit of a headache. You need to make sure that you receive materials and deliver products on time. Here are 5 tips for effective logistics management: 

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7 Reasons To Use Excel For Your Business

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It feels like Excel has been around for literally years now, it's a very handy tool to learn for so many reasons and can be greatly beneficial in the workplace. Here are 7 reasons to use Excel for your business:

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Quick guide: where to get a business start-up grant in Ireland

If you are thinking about starting a business in the coming months you might be wondering about supports particularly grants provided by the Enterprise Agencies in Ireland. The list of organisations might seem overwhelming but it is worth taking some...
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Growth Is Good: 5 Growth Strategies That Small Businesses Can Leverage Today

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Your business is small, but it doesn't need to stay that way. Most small businesses stay small because they don't do any marketing, or they don't do enough marketing, to insulate themselves from a soft market or a downturn in their industry. You don't want to be a statistic though. Here are 5 growth strategies that small businesses can leverage today:

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Marketing Mix – 4 Ps or 8 Ps?

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The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33

The 3 Most Important Factors of Marketing Success

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Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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Online vs Offline Marketing: Which Should We Use?

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Online and offline marketing are two sides of the same coin. You may opt to use one or the other, or benefit from both. The key in understanding offline and online marketing is to identify their respective pros and cons. Here are some tips to help you understand the difference and decide your best approach:

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