How Mobile Apps Can Help Drive Success For Companies

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In the last decade, mobile apps have positioned themselves as one of the most effective tools for companies, especially in the field of e-commerce. According to a study conducted by the company Flurry Analytics, the average user spends around 5 hours a day on his phone and more than half of this time he devotes to apps. In the year 2017, the income through apps generated a total of 76 billion dollars. In short, the use of apps changed the dynamics of marketing forever. Here is how mobile apps can help drive success for companies:

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Things You Need to Know About Obtaining Venture Capital Funding

Things You Need to Know About Obtaining Venture Capital Funding

Owners and managers of early-stage growing companies often have mixed views toward the institutional venture capital industry. On one hand, they welcome the money and management support they desperately need for growth, but fear the loss of control and various restrictions that are typically placed on the company by the investment documents. Here are the key things you need to know about obtaining venture capital funding:

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7 Top Tips For Email Marketing For Your Business

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Email marketing is a great way to increase sales and improve your business – if you do it properly. There are some things that can lower your chances of connecting with your customers or making a sale – broken links, bad offers or grammar mistakes as well as wrong emails sent to wrong segments – but there are also some good practices that you can implement to get the best results. Here are 7 top tips for email marketing for your business. 

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How To Do a Market Segmentation Strategy For Your Startup

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It’s been said that the world will not beat a path to your doorstep, even if you have invented the best mousetrap. Real success lies in finding the right customers for your ‘better mousetrap’ and attracting them to your door, repeatedly for purchasing. This is known as market segmentation, and here's how to do a market segmentation strategy for your startup:

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Tailoring Your Business Plan For Different Readers

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There is a view that there is a single “business plan document”. In reality, there will probably be several different documents representing the business plan, across a spectrum from an operational manual to a fund-seeking document like the slide pack you use to put together your presentation. Here are some tips on tailoring your business plan for different readers:

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Building a Successful B2B Marketing Strategy Using Content and Social Media

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Social media has emerged as a key marketing tool to market to consumers but it can also be successfully used for marketing to businesses. And serious businesses are using content to establish credibility, attract prospects, generate leads and make them aware of their brand. Here are some tips for building a successful B2B marketing strategy using content and social media:

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InterTradeIreland's Acumen Programme Helping Businesses Increase Sales

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InterTradeIreland’s all-island Acumen programme has been running for more than 15 years and is regarded as a huge success by the business community on both sides of the border with companies typically reporting an average increase in sales of £250,000 following support. Find out how one company, Viltra Wastewater Technology has used this programme to increase turnover from exporting:

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Why Employees Should Play an Active Part in Organisation Redesigns

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A global e-mail goes around to the whole company, announcing that the senior management have drawn a new organisation chart and front-end staff are being cut. It doesn’t have to be this way, yet it’s a typical scenario across organisations. I’ve personally been on the end of such moves numerous times in my career as an organisation design consultant and I have never seen a positive version of it that doesn’t damage moral and the psychological contract of the survivors. Here is why employees should play an active part in organisation redesigns:

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7 Ways To Improve Team Efficiency And Productivity

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Being the leader of a team isn't a piece of cake. As a matter of fact, NO team is actually easy to manage. Whenever several people with different beliefs, coming from different walks of life are put to work together as a team, miscommunication and chaos are potentially going to be there. However, strong leaders know how to keep their teams together and how to motivate people to cooperate towards common goals. Here are 7 ways to improve team efficiency and productivity.

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CDEnviro Transform Their Innovation Approach Through InterTradeIreland's Challenge Programme

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SMEs are being encouraged to follow the example set by Cookstown-based CDEnviro to complete InterTradeIreland's Challenge Programme and transform their approach to innovation. Find out how CDEnviro increased innovation and developed a growth pipeline:

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6 Simple Ways to Reduce Your Business Energy Costs

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Energy bills can end up being a big cost to your business, and costs are only likely to rise in the near future, so becoming energy aware (and energy smart) can not only help businesses boost their bottom line, it can also dramatically reduce their carbon footprint – making for a more profitable, greener company all round. Here's are 6 simple ways to reduce your business energy costs:

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How to Put in Place Financial Management for Your Startup

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Even if you haven't got any, yet, you still need to have a comprehensive plan in place as to how you're going to take in payments, organise credit terms, and manage your accounts. Here's How to Put in Place Financial Management for Your Startup:

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How to Create the Perfect Brand Name

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The company name is the most important element of a brand personality and its visual distinction in the marketplace. The name provides a universal reference point through language and it is the one element of the brand personality that has to be got right and should never change thereafter. Here's how to create the perfect brand name:

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How To Pick Your Business Model To Support Growth

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You need to establish a business model that will support your plans for growth. If your business strategy changes, you may need to modify your business model to align with it. Here's how to pick your business model to support growth:

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10 Best Tools For Email Marketing for Businesses to Use

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Email marketing is one of the most useful and cost effective ways of marketing today. Even though some have said that email is dead and that marketers should turn their attention to social media instead, it still drives more conversions than any other marketing funnel. Here are my picks for the 10 best tools for email marketing for businesses to use:

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How To Maximise Team Work for Your Business

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Whether you're in charge of a business, a charity, a community organisation or anything else – teamwork is essential to the success of any project. Without teamwork, people won't be working together to accomplish common goals. Here's how to maximise teamwork for your business:

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10 Tips for Cultivating a Positive Mindset

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A роѕitivе mind-ѕеt iѕ a fundamental kеу tо ѕuссеѕѕ. Hоw саn someone асhiеvе thеir gоаlѕ if thеу аrе nеgаtivе and сlоѕеd оff tо thе орроrtunitiеѕ thаt lifе саn bring? A роѕitivе mind-ѕеt сultivаtеѕ роѕitivе thоughtѕ, which lеаd tо positive wоrdѕ аnd еvеntuаllу асtiоn аѕ wеll аѕ rеѕult. Here are 10 tips for cultivating a positive mindset:

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Tips on Positioning Your Business for Sale

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Owners of growing companies typically have two paths to liquidity - either offering shares to the public through an IPO (initial public offering) or a sale of the company. Here are some tips on positioning your business for sale:

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Traditional vs. Digital Marketing: Which is Better for Your Business?

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Just when you think you've zoned into the perfect strategy, a rather existential question comes up and throws you for a spin. If some brands like P&G are "planning to decrease their budget for digital ads since digital ads are unclear in terms of...
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How to Pitch a Story to The Media - 10 Mistakes Not To Make

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Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make. 

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