Why Personal Brand Is Important for An Entrepreneur

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If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Here's why personal brand is important for an entrepreneur:

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Gaining Momentum: Sonia Deasy, Pestle & Mortar

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The latest in our series of briefings with influential Irish business leaders features Sonia Deasy, co-founder and CEO of skincare firm Pestle & Mortar.

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20 Questions to Ask a Franchisor Before Considering a Franchise

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If you are considering joining a franchise you will need to carry out due diligence before coming to a decision. Any established, reputable franchisor will be ready to answer your questions and introduce you to the rest of their network. Here are 20 questions you should ask a franchisor before you make the decision to buy into a franchise.

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6 Must-Have Applications for Small Business Owners

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Staying on the cutting edge of technology is important for any business trying to compete in today’s marketplace. Failing to follow tech trends can put your company at a great disadvantage. With all of the different apps designed for small businesses and their employees, choosing the right one can be a bit challenging. Taking the time to weigh all of the app options you have is essential when trying to make this important decision. Here are 6 must-have applications for small business owners to help you decide:

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Leadership 101: When You Should Say No and Mean It

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Leaders spend a better part of their lives helping others grow and build capacity, sometimes to their own detriment. Saying No is an important part of learning to be a good leader. Here are some instances when you should say no and mean it.

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Why Introverts Can Be Amazing Salespeople

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The introverted personality has received much media attention lately. Author and lecturer Susan Cain brought the introverted personality into the spotlight when she published her book, "Quiet: The Power of Introverts in a World That Can't Stop Talking" in 2012. It's been a hot topic ever since. Some jobs seem more suited to extroverts than introverts. Is that a fair assumption? How about sales, where interacting with people is necessary? Can an introvert be as good a salesperson as an extrovert? Here's why introverts can be amazing salespeople.

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10 Tips for Lowering Your Business Costs

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Running a successful business is not easy. The bottom line for a business to succeed is to generate more revenue than it spends. Generating revenue is obviously a key focus but reducing costs can also help. Here are 10 tips for lowering your business costs:

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Low Cost Ideas for Offline Marketing for Small Businesses

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Regardless of whether you are a brick-and-mortar business or a technology company selling online services, obviously digital and social marketing is vital but offline marketing is still crucial for building a strong brand. Here are some low cost ideas for offline marketing for small businesses:

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Key Things That Prospective Franchisees Should Consider

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Are you keen to run your own business? Have you been considering becoming a franchisee? Here are some key things to consider if becoming a franchisee is of interest to you.

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Top Tips for Creating a Successful Business Plan

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Constantly updating your business plan can help your organisation survive – and thrive. “Fail to plan and you plan to fail” is more than just an old adage – in business, it’s a fact. According to the Harvard Business Review, start-ups built on a formal business plan are 16% more likely to survive – while research from the University of Oregon, 20% of new businesses with plans in place are more likely to enjoy growth and almost twice as likely to attract investors. Here are top tips for creating a successful business plan:

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Six Customer Engagement Strategies Your Business Could Use

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Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Here are six ways to engage your customers.

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How To Get More Genuine Customer Feedback

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Customer research is integral to the success of any business. Without knowledge of your target demographics’ needs and preferences, your product or service may never be sold. However, eliciting customer feedback isn’t always as easy as it seems. The feedback you get may not provide you with the kind of things you want to know, or may not be helpful enough to have you respond with the appropriate changes. With that in mind, below are some tips you can use to get more genuine customer feedback from your audience and what you’ll need to look at to get good information.

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How To Check Your Brand Perception

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A useful way for the management team to get a quick read on how the company brand is perceived and is performing in the market place is to do an annual "Brand Check Up". Here's how to check your brand perception:

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Tips For Launching Your Own Business

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This November will be my sixteenth-year anniversary of starting my own human resources consulting business. As I look back on the years, I am amazed at what I have accomplished and learned. If you have tentatively been thinking about taking your first steps in business, then read on for my tips for launching your own business!

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A Guide to Supports for Women in Business in Ireland

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In 2017, an estimated 9,800 women became new business owners in Ireland (Global Entrepreneurship Monitor, Entrepreneurship in Ireland 2017). That might sound like a healthy number, but there is still some way to go before women can achieve entrepreneurial parity with men. According to the Mastercard Index of Women Entrepreneurs (MIWE) 2018, just one in five of all entrepreneurs in the country are female, and only 10% of women say they would like to start and run a business in the next three years. Here's a guide to the supports that are available for women in business in Ireland:

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Leadership In Business: What Makes People Gravitate To Others?

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Being a business owner or manager doesn't always make you a person others want to be around. Certain individuals have traits that make them stronger and more qualified for leadership roles than others. They have qualities that unify that workplace, keep morale high, and increase productivity. Here are some traits that great leaders have that make people gravitate towards them:

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5 Ways Your Small Business Can Save Money

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As a small business, you know that pinching pennies is a necessity in order to stay afloat. Small businesses need to find creative ways to use their cash so that they can compete with other businesses. Check out the following five ways your small business can save money.

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7 Things You Must Consider When Taking Your Business Global

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At a recent How to of Going Global event in Galway sponsored by KPMG Private Enterprise, supported by Enterprise Ireland, Ulsterbank and Business Achievers, companies discussed the challenges and opportunities of scaling and going global. Here are 7 things you must consider when taking your business global:


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Why You Need to Revisit Your Customer Segmentation Over Time

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Nothing stays the same and after a number years a business in rapid growth may experience a plateau or even decline in growth (absolute or rate). When was the last time you looked at your customer segments? Here's why you need to revisit your customer segmentation over time:

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How to Create a Road Map For Your Business

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As a business owner, to achieve growth and success, you need to define where you want to be, preferably in the form of targets and milestones - your future "destination". Here's an exercise that will help you to create a road map for your business:

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