Business Achievers: Fredericka Sheppard and Voltedge

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Our latest Business Achiever is Fredericka Sheppard and Voltedge. We asked Fredericka to tell us a little bit about her HR-focussed business and asked her about her business journey to date. Read on to find out more in Business Achievers: Freder...
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Does Your Management Team Have the Skills for Growth?

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As your company develops, you will need different sets of skills. The skills you used several years ago to propel your company through the start-up and early growth phases are not the same as the skills you now need for growth and maturity. Does your management team have the skills for growth?

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14 Tips For Choosing a Domain Name for Your Business

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Choosing a domain name for your business is one of the most important decisions you will have to make as a business owner. And because it is as important as the business name itself, it requires a lot of consideration. Your domain name will be the identity of your business on the internet, so it is vital that you get it right the first time. The key is to get something that fits your business perfectly and, at the same time, is easy to identify and promote. Here are 14 tips for choosing a domain name for your business:

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You Have 30 Seconds or Less for Your Business Plan Executive Summary

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The average reading time for a business plan is 30 seconds and is getting shorter. If your plan or presentation does not capture the imagination in that time frame, you are wasting your time. Next in our Start Up Series: you have 30 seconds or less for your business plan executive summary:

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7 Online Marketing Strategies Every Business Startup Needs

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Online marketing is transforming the face of business these days, and it is becoming an essential part of establishing one's business. In today’s fast-paced business industry, every startup needs to establish its brand name as well as improve its online presence with a robust online marketing strategy. Here are 7 online marketing strategies every business startup needs:

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4 Steps to Map Out Your Brand Customer Experience

4 Steps to Map Out Your Brand Customer Experience

There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:

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5 Effective Things To Do For Your Personal Goal Setting

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With the New Year, maybe you're ready for a "new you". Perhaps you're tired of where life has left you as of late. You no longer feel the passion in a lot of areas in your life. You know you need to make a change. You know you have goals. However, you may not be sure how to achieve those goals. Here are 5 effective things to do for your personal goal setting in order to help you achieve your personal and life goals.

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6 Must-Do Things Before You Start a Business

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Have you been thinking about starting your own business? Maybe you have a good idea and are wondering if you could make a business out of it? Here are 6 must-do things before you start a business:

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SME Growth Plateaued? Try This Approach to People Management To Spur Your Business Forward

How to re-motivate employees

When you’re running a business of any size, but in particular a small or medium firm, you can reach something of a plateau or impasse within the first 3-5 years. If your SME growth has plateaued then try this approach to people management to spur your business forward:

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5 Things To Remember When Shipping Parcels To Australia

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Traditionally, shipping parcels to Australia used to prove to be a complicated, not to mention, an expensive process. These days, however, it’s much smoother sailing, and getting your parcel to the other side of the globe is no longer as complex as it might sound. Whether you’re an online retailer in need of some international shipping guidance, or whether you’re simply shipping a one-off parcel, we’re detailing some of the most important things to remember when shipping parcels to Australia:

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5 Things a Great Business Website Needs

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When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.

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The Top 5 Mistakes Businesses Make When Going for a Trademark

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When it comes to protecting your business, one of the most important techniques is to brand your business via a trademark. It is the number one factor that makes a business stand out from other companies in their industry/niche, but it's also the most important way to protect your own business. However, there are a few pitfalls along the way. Here are the top 5 trademark mistakes businesses make:

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3 Simple Steps To Start Building a Successful Business

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Every day people leave their 9 to 5 jobs in an effort to start their own businesses, to finally feel free, financially stable and achieve more than they have by affording themselves the opportunity to “be their own boss”. However, 7 out of 10 people who have tried to build a business have failed. Often, reasons why businesses fail are quite simple. Things like lack of management, financial or economic knowledge, being afraid to take risks or not taking any risks at all, following your competitor’s every step and becoming invisible…the list is long. The good news is there are 3 simple steps to start building a successful business:

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Business Achievers: Niamh Hogan and Holos Skincare

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Our latest Business Achiever is Niamh Hogan, CEO and creator of Holos Skincare. We asked Niamh to tell us a little bit about her skincare-focussed business and asked her about her business journey to date. Read on to find out more in Business Achieve...
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How Business Owners Can Help Employees With Addiction Problems

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With an increasing number of people struggling with substance abuse and addiction today, the chances of the problem finding its way to the workplace are high. And it isn’t just the employee that grapples with the issue, the company and consequently the economy suffers too. That is because employees with addiction problems are typically less productive, more likely to view their jobs negatively, use more sick days, make more mistakes, file employee compensations claims and have problems with supervisors. Here's how business owners can help employees with addiction problems:

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How to Motivate Staff With 3 Simple But Effective Strategies

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Ever wonder how to inspire employees to be their most productive? Unengaged employees are more likely to look for other job opportunities and cost companies tons in lost productivity. While sometimes work ethic or personal issues may be to blame, employers play a large role in influencing how productive their employees are. Here's how to motivate staff with 3 simple but effective strategies:

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A Simple But Powerful Framework For Formulating Market Entry Strategies

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Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

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6 Key Digital Marketing Trends You Can Expect To See In 2019

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Whether inbound or outbound marketing, an effective digital marketing strategy is essential to growing your business in 2019. Digital marketing, when done well, can exponentially increase site traffic, build your customer base and drive sales and revenue. As technology continues to develop at breakneck speed, so do digital marketing tactics and techniques, so it is essential to keep up with the latest trends in this area in order to optimise your strategy. Here are 6 key digital marketing trends you can expect to see in 2019.

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Outstanding Opportunities For Fintech Innovators in Ireland

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Spurred on by a highly supportive ecosystem, Ireland’s fintech businesses are reaching a crucial new stage in their evolution, says Patrick Walsh, founder of the Dogpatch Labs start-up hub. Read on to find out the outstanding opportunities available for fintech innovators in Ireland:

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Building a Brand For Value Creation

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Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation

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