Start Writing Copy With These 2 Tips

Start Writing Copy With These 2 Tips
So you discovered this new skill called copywriting. What exactly is it? Is it copyright-ing? Nope. Copywriting is the skill used to write ads. Believe it or not, all the large billboards and newspaper ads were written by professional ad writers. If ...
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Running a Small Business – You Can’t Do It All

Running a Small Business – You Can’t Do It All

How many hats are you wearing these days? If you are a small business owner, the answer is probably “many.” While you really want to focus on your business rather than working in your business, you cannot. There are just too many tasks, and they all fall on you. Running a small business - you can't do it all:

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Can You Chew Off Your Own Fingers?

Can You Chew Off Your Own Fingers?

For a long time, I have been trying to figure out why large companies are not acting faster. I finally figured it out. They are not prepared to chew off their own fingers (metaphorically speaking of course) in order to survive and save the business. ...
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Top Businesswomen on Twitter

Top Businesswomen on Twitter
Whether executives or entrepreneurs, many businesswomen convey their pride and passion in what they do, and inspire others to do the same, through Twitter. Here are 10 of the best-known female business ‘tweeps’. Julie Meyer     @JulieM...
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Has The UK Reached Peak Craft?

Has The UK Reached Peak Craft?
With high-profile buyouts and news that Lidl is to start stocking speciality brews, what next for the craft beer market? When the Campaign for Real Ale (CAMRA) was formed in 1971 by four beer enthusiasts concerned about a prevalence of low-quality an...
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How to Avoid Stress at Work

How to Avoid Stress at Work
A new study reveals that people are stressed at work. How can you avoid feeling stressed? Stress in the workplace A recent study that was published in the Independent on Sunday has revealed that stress is a major concern for people in the workplace. ...
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Looking to Grow your Email List? Follow these three steps

Looking to Grow your Email List? Follow these three steps
Email marketing is a strange entity, as despite its continued effectiveness it remains all too easy to overlook in the age of social media and similar, digital channels. Much of this is down to the complexities of email marketing , which require bran...
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Does Search Engine Optimization Still Matter in 2016?

Does Search Engine Optimization Still Matter in 2016?
Many experts believed that the importance of SEO, would decline over the last year. SEO is one of the best methods to bring traffic and authority to your website. It can be an area of miscommunication and conflicting advice, making it hard for new we...
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Startup Success: 4 Steps to Becoming a Confident Leader

Startup Success: 4 Steps to Becoming a Confident Leader
Snapchat and Uber are just the latest in a long line of ‘unicorn’ startups to take the world by storm. They all have their own stories and secrets to success, of course, but a strong belief in their own products and skills is one thing they all have ...
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4 Exciting Ways to Grow your Business

4 Exciting Ways to Grow your Business
As the fall-out from Brexit continues, so too does the economic impact throughout the UK. British manufacturing has recently shrank at its fastest pace in more than three years, for example, while business confidence has also tumbled significantly. W...
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Mise-En-Place and Running Your Business

Mise-En-Place and Running Your Business
I am a slob My girlfriend tells me I am a bit of a slob. Most people that know me are likely to agree. I am also a bit of a cook. I love cooking.  I tried  As you know, I read a lot of business books. Including lots of books about time mana...
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How Small Businesses Can Use Gamification Effectively

How Small Businesses Can Use Gamification Effectively
As popular as the term "gamification" has become, many people are still unsure exactly what it means or how it can be applied to their business or profession. By historical standards, video games are still a rather recent invention, and the culture t...
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Quick guide: where to get a business start-up grant in Ireland

If you are thinking about starting a business in the coming months you might be wondering about supports particularly grants provided by the Enterprise Agencies in Ireland. The list of organisations might seem overwhelming but it is worth taking some...
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Marketing Mix – 4 Ps or 8 Ps?

marketing-mix

The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33

The 3 Most Important Factors of Marketing Success

marketing-success

Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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