Attention Merchants and Netflix

Attention Merchants and Netflix
Tim Wu is the author of “The Switch”, which is a book about the history of communication. His latest book is “Attention Merchants; how our time and attention are gathered and sold". 1833 A similar book, but this time about the history of advertising....
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The SME Toolkit: How to Delegate

The SME Toolkit: How to Delegate
It can be hard for a founder to let go, but the leader who can’t delegate runs the risk of burning out and alienating his team. Take a look at any large business and mentally press the ‘rewind’ button. As history reverses and the company steadily shr...
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5 Ways to Stop Wasting Money on PPC

5 Ways to Stop Wasting Money on PPC
How do you get the most bang for your buck in PPC? There’s quite a lot that goes into that question, but it’s simple to point out some of the big money wasters. Here are some great tips for avoiding waste in your PPC ad campaigns. #1 Take Off Broad M...
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Ulster Bank / IDA Meet Your Neighbours Networking Event - 8th March 2017

Ulster Bank / IDA Meet Your Neighbours Networking Event - 8th March 2017
On the evening of the 8th March 2017, Ulster Bank’s FDI Team and the IDA Emerging Business Team co-hosted another successful “Meet Your Neighbours” Networking Event. These events have been running for over 3 years and this one was held in the lovely ...
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Why Pay Doesn't Motivate Employees (But What Does Instead)

Why Pay Doesn't Motivate Employees (But What Does Instead)
Employers are having more difficulty keeping their employees motivated and engaged than ever before. According to recent surveys, only one-third of employees feel engaged at work. Lack of engagement is coming at a steep price – companies stand to los...
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12 Productivity Tips Given by Successful StartUp CEO’s

12 Productivity Tips Given by Successful StartUp CEO’s
Most of the today’s CEO’s who also happen to lead successful companies can never find enough time to do their everyday tasks. Time is their biggest friend and enemy. The lack of time becomes an issue the moment it indirectly impacts your business res...
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Plato Business Development Programme Starting April 2017

Plato Business Development Programme Starting April 2017
You want to expand your business but don’t have the money or all of the skills? It is not easy running a business on your own. Would you like to meet business people just like you and solve your business problems in a tried and proven way? Plato is a...
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Don't Lose Out on the Biggest Opportunity Hotspot

Don't Lose Out on the Biggest Opportunity Hotspot
Sizzling hotspot If you have kids, you cannot help but be passionate about climate change. As one of the biggest existential threats to humanity, but also as one of the largest opportunity we have ever seen. To quote from “ climate change ” by Joseph...
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6 Lessons from an Unsuccessful Start-up

6 Lessons from an Unsuccessful Start-up
Building a product from scratch isn’t easy, but it can be a very rewarding process. When you are about to make your first move make sure you equip yourself with all the tools. Read what went right, read what went wrong. For now I am here to share lea...
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20 Learnings, Notes and Highlights from Day 1 of the Dublin Tech Summit

20 Learnings, Notes and Highlights from Day 1 of the Dublin Tech Summit
Lots of talks. Queues. Take Away food. Pens and paper. Business Cards. I think's. & "What a Time to be Alive". It was the Dublin Tech Summit. Here are some selected notes, tweets and highlights. Matthew Luhn, a 20 year Pixar Story Veteran showed ...
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Austin Brown
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Thursday, 05 October 2017 13:46

A Freelancer's Guide to a Productive (and Short) Day

A Freelancer's Guide to a Productive (and Short) Day
Working long days is never fun - unless you happen to relish the mental strength required to remain focused on the task in hand for hours on end. Similarly, long days are rarely productive, no matter how much they may feel so. That might sound odd. S...
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How to Avoid Stress at Work

How to Avoid Stress at Work
A new study reveals that people are stressed at work. How can you avoid feeling stressed? A recent study that was published in the Independent on Sunday has revealed that stress is a major concern for people in the workplace. According to the survey,...
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Trump’s Presidency: Some Big Calls For Small Business?

Trump’s Presidency: Some Big Calls For Small Business?
So far, Trumps opening days in office have largely been defined by mass protest marches, odd rumblings about ‘alternative facts’, and bickering with the world’s media about how many people actually showed up to see him sworn in. Colorful, absolutely ...
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Start Writing Copy With These 2 Tips

Start Writing Copy With These 2 Tips
So you discovered this new skill called copywriting. What exactly is it? Is it copyright-ing? Nope. Copywriting is the skill used to write ads. Believe it or not, all the large billboards and newspaper ads were written by professional ad writers. If ...
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Running a Small Business – You Can’t Do It All

Running a Small Business – You Can’t Do It All
How many hats are you wearing these days? If you are a small business owner, the answer is probably “many.” While you really want to focus on your business rather than working in your business, you cannot. There are just too many tasks, and they all ...
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Can You Chew Off Your Own Fingers?

Can You Chew Off Your Own Fingers?

For a long time, I have been trying to figure out why large companies are not acting faster. I finally figured it out. They are not prepared to chew off their own fingers (metaphorically speaking of course) in order to survive and save the business. ...
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Top Businesswomen on Twitter

Top Businesswomen on Twitter
Whether executives or entrepreneurs, many businesswomen convey their pride and passion in what they do, and inspire others to do the same, through Twitter. Here are 10 of the best-known female business ‘tweeps’. Julie Meyer     @JulieM...
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Has The UK Reached Peak Craft?

Has The UK Reached Peak Craft?
With high-profile buyouts and news that Lidl is to start stocking speciality brews, what next for the craft beer market? When the Campaign for Real Ale (CAMRA) was formed in 1971 by four beer enthusiasts concerned about a prevalence of low-quality an...
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How to Avoid Stress at Work

How to Avoid Stress at Work
A new study reveals that people are stressed at work. How can you avoid feeling stressed? Stress in the workplace A recent study that was published in the Independent on Sunday has revealed that stress is a major concern for people in the workplace. ...
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Looking to Grow your Email List? Follow these three steps

Looking to Grow your Email List? Follow these three steps
Email marketing is a strange entity, as despite its continued effectiveness it remains all too easy to overlook in the age of social media and similar, digital channels. Much of this is down to the complexities of email marketing , which require bran...
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