Does Search Engine Optimization Still Matter in 2016?

Does Search Engine Optimization Still Matter in 2016?
Many experts believed that the importance of SEO, would decline over the last year. SEO is one of the best methods to bring traffic and authority to your website. It can be an area of miscommunication and conflicting advice, making it hard for new we...
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Startup Success: 4 Steps to Becoming a Confident Leader

Startup Success: 4 Steps to Becoming a Confident Leader
Snapchat and Uber are just the latest in a long line of ‘unicorn’ startups to take the world by storm. They all have their own stories and secrets to success, of course, but a strong belief in their own products and skills is one thing they all have ...
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4 Exciting Ways to Grow your Business

4 Exciting Ways to Grow your Business
As the fall-out from Brexit continues, so too does the economic impact throughout the UK. British manufacturing has recently shrank at its fastest pace in more than three years, for example, while business confidence has also tumbled significantly. W...
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Mise-En-Place and Running Your Business

Mise-En-Place and Running Your Business
I am a slob My girlfriend tells me I am a bit of a slob. Most people that know me are likely to agree. I am also a bit of a cook. I love cooking.  I tried  As you know, I read a lot of business books. Including lots of books about time mana...
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How Small Businesses Can Use Gamification Effectively

How Small Businesses Can Use Gamification Effectively
As popular as the term "gamification" has become, many people are still unsure exactly what it means or how it can be applied to their business or profession. By historical standards, video games are still a rather recent invention, and the culture t...
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Quick guide: where to get a business start-up grant in Ireland

If you are thinking about starting a business in the coming months you might be wondering about supports particularly grants provided by the Enterprise Agencies in Ireland. The list of organisations might seem overwhelming but it is worth taking some...
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Marketing Mix – 4 Ps or 8 Ps?

marketing-mix

The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33

The 3 Most Important Factors of Marketing Success

marketing-success

Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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