A Three-Stage Process For Segmenting Customers For Rapid Business Growth

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Fuelling rapid growth comes from gaining sustainable competitive advantage and differentiation - which will come from looking for ‘response bases’ to identify uncovered (unsatisfied) market segments. Here is a three-stage process for segmenting customers for rapid business growth:

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4 Key Business Mistakes To Avoid

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To err is human – but learning from those mistakes is what makes a successful business. Every entrepreneur has at some stage got something wrong. However, the successful ones learn from that experience. It’s okay to make mistakes – just don’t make the same ones twice. We asked some business owners about mistakes they have made and what they learned from those mistakes. Here are 4 key business mistakes to avoid:

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How To Attract Gen Z Candidates For Your Business

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In the past few years, there has been a massive emphasis on Millennials in the job market. In fact, many companies have rebranded and reinvented themselves to attract employees from this generation. But as companies start looking to the future, it is important to think of the next crop of employees. That’s right, it is time to start thinking of Gen Z! How can companies attract Gen Z candidates to their business?

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5 Essential Tools for Successfully Managing a Remote Team

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Remote working is the future. In ten years’ time, many of us will reminisce fondly about the time when we had to commute into the centre of big cities, just to sit in front of the same computer we have at home all day. If you're facilitating or thinking about introducing remote working, then here are 5 essential tools for successfully managing a remote team:

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Key Questions Companies Should Ask Before Switching to LPG

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If you've been considering switching your business energy from oil to LPG, then here are some key questions companies should ask before switching to LPG:

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How to Use Localisation to Help Your Business Go Global

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No matter which foreign markets you are looking to expand within, adapting your content to an international audience will be necessary if you want to reach your goal. Here are some tips for how to use localisation to help your business go global.

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A Useful List of Market Research Questions For Startups or Product Launches

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Are you a start up seeking market research? Are you launching a new product and need to do some research on the market for the new product? Here is a useful list of market research questions for startups or product launches:

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How to Determine If You Have a Good Idea for a Business

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The biggest problem with entrepreneurs is their complete fixation on their product or service. They are passionate about the idea they have come up with. But how do you know if it is a good idea? Here's how to determine if you have a good idea for a business:

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9 Simple Things That Can Prevent You From Being Successful

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It's hard negotiating the world of business and achieving success. Reputation really is everything. Here are 9 simple things that can prevent you from being successful:

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Business Achievers: Fergal O'Connor and Buymedia

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Our latest Business Achiever is Fergal O'Connor and Buymedia. We asked Fergal to tell us a little bit about his advertising-focussed business and asked him about his business journey to date. Read on to find out more in Business Achievers: Fergal O'C...
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Good Sources of Market Research Information

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Are you looking for market intelligence? Do you need to carry out market research? A significant amount of market intelligence can be built through inexpensive secondary market research. Free databases/sources can be used to identify competitor companies, branded positioning(s), customer types and needs and market size. Here are some good sources of market research information:

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4 Reasons Why Employee Recognition Is Important For Managers Too

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It can be a lonely place at the top. The buck stops here, there can be few people to truly rely on and it’s often a cut-throat, dog-eat-dog environment too around the highest boardroom in an organisation. There are good reasons to make sure managers are recognised just the same as employees. Here are 4 reasons why employee recognition is important for managers too:

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How To Use A Strawman For Focus Groups To Get Feedback

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Focus group market research is a good way to get prospective customer response and feedback. Presenting a product as a "strawman" is a good way to get feedback. Here's how to use a strawman for focus groups to get answers:

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Business Event Focus: Momentum 2019 Kicks Off With a Bang

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The next Dublin Chamber Momentum event for businesses takes place Tuesday 29th January at Dogpatch Labs, supported by Ulster Bank. We asked the Chamber to tell us a bit about the upcoming event:

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5 Simple Tricks To Boost Your Online Sales Today

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If you have an online store and are looking for ways to increase online sales then here are some tips for increasing your e-shop conversion rate. Here are 5 simple tricks to boost your online sales today:

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Why On-Demand Delivery Can Help Your Food Business

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The concept of on-demand food-delivery is expanding convenience and choice, allowing customers to place an order from their preferred restaurants or food business quickly and easily from their smartphone. Here are reasons why on-demand delivery can help your food business:

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Back for Business Open Call for Applicants

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Have you recently returned to Ireland and have you been thinking about starting your own business? Do you know someone who is? The Back for Business programme might be of interest and they have a call for applicants to apply before 25th January 2019:

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How To Get Your Brand Message Across

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Consumers and businesses are bombarded daily with promotional and advertising noise; they receive hundreds of textual and auditory messages from morning until night, 24/7 and 365 days a year. Here are some tips for how to get your brand message across:

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How Small Businesses Can Protect Themselves Against Data Breaches

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Cyber security is an ever-growing concern for small businesses, particularly given that 58% of malware attack victims fall in the small business category. Unfortunately, protecting oneself against these threats without the benefit of a large security budget or a dedicated IT team can pose a significant challenge. Here's how small businesses can protect themselves against data breaches:

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Why Making Good Financing Choices Could Be The Difference For Business Survival

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While banks and other financiers are in the business of lending and providing myriad forms of financing, they tend to shy away from start-ups, considering such enterprises risky. In the case of firms that provide services rather than products, they are even more unlikely to take a chance. Here's why making good financing choices could be the difference for business survival:

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