How To Check Your Brand Perception

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A useful way for the management team to get a quick read on how the company brand is perceived and is performing in the market place is to do an annual "Brand Check Up". Here's how to check your brand perception:

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Tips For Launching Your Own Business

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This November will be my sixteenth-year anniversary of starting my own human resources consulting business. As I look back on the years, I am amazed at what I have accomplished and learned. If you have tentatively been thinking about taking your first steps in business, then read on for my tips for launching your own business!

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A Guide to Supports for Women in Business in Ireland

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In 2017, an estimated 9,800 women became new business owners in Ireland (Global Entrepreneurship Monitor, Entrepreneurship in Ireland 2017). That might sound like a healthy number, but there is still some way to go before women can achieve entrepreneurial parity with men. According to the Mastercard Index of Women Entrepreneurs (MIWE) 2018, just one in five of all entrepreneurs in the country are female, and only 10% of women say they would like to start and run a business in the next three years. Here's a guide to the supports that are available for women in business in Ireland:

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Leadership In Business: What Makes People Gravitate To Others?

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Being a business owner or manager doesn't always make you a person others want to be around. Certain individuals have traits that make them stronger and more qualified for leadership roles than others. They have qualities that unify that workplace, keep morale high, and increase productivity. Here are some traits that great leaders have that make people gravitate towards them:

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5 Ways Your Small Business Can Save Money

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As a small business, you know that pinching pennies is a necessity in order to stay afloat. Small businesses need to find creative ways to use their cash so that they can compete with other businesses. Check out the following five ways your small business can save money.

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7 Things You Must Consider When Taking Your Business Global

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At a recent How to of Going Global event in Galway sponsored by KPMG Private Enterprise, supported by Enterprise Ireland, Ulsterbank and Business Achievers, companies discussed the challenges and opportunities of scaling and going global. Here are 7 things you must consider when taking your business global:


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Why You Need to Revisit Your Customer Segmentation Over Time

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Nothing stays the same and after a number years a business in rapid growth may experience a plateau or even decline in growth (absolute or rate). When was the last time you looked at your customer segments? Here's why you need to revisit your customer segmentation over time:

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How to Create a Road Map For Your Business

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As a business owner, to achieve growth and success, you need to define where you want to be, preferably in the form of targets and milestones - your future "destination". Here's an exercise that will help you to create a road map for your business:

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How to Boost Your Content Marketing Strategy By Using Online Communities

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Online communities with user-generated content such as Reddit and Quora can be a gold mine when you need to refer traffic to your website, reach a niche audience, boost brand authority, and pick up some ideas for excellent contentHere are some tips that will help you boost your content marketing strategy using these online communities.

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Business Achievers: Joanne Sweeney and Digital Training Institute

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Our latest Business Achiever is Joanne Sweeney and Digital Training Institute. We asked Joanne to tell us a little bit about her digital-focussed business and asked her about her business journey to date. Read on to find out more in Business Achievers: Joanne Sweeney and Digital Training Institute.

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The Ins and Outs of Business Process Outsourcing

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Delegating tasks that range from bookkeeping to IT support can be an effective way for businesses to grow while remaining focused on core operations. Outsourcing has, to some extent, cast off its traditional reputation as a way for major corporations to cut costs and increase efficiency by delegating operations such as call centres or logistics to third-party suppliers. Here are the ins and outs of business process outsourcing:

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5 Sales Team Motivation Ideas To Help Up Performance

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A motivated sales team is a productive sales team. Improving motivation has long been a primary focus in the sales department because it translates into higher drive and increased revenue. But too often managers think monetary compensation is the ultimate motivator. For some, it is; however, many people are motivated through other means. Here are 5 sales team motivation ideas to help up performance:

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5 Recommended Small Business Accounting Software Options

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Unless you are a qualified accountant, odds are you’ll need some help with your business’s accounts. And you are probably going to need to invest in some accounting software. However, since there are so many products available, it can be tough to know what to choose. To help you make sense of it all, I have picked out some packages. Here are 5 recommended small business accounting software options:

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Checklist For Company Valuation

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Are you considering selling your business? If you are in the process of evaluating your company for sale then this checklist might be helpful, it's a list of things you need to consider when looking at your company valuation:

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6 Effective Types of Marketing Your Small Business Should Be Using

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At the core of any business’s success is their ability to effectively market themselves to their target audience. Without efficient marketing, a great product or service won’t sell; in fact, in this fast-paced world, it could very well go unnoticed. In a nutshell, if you’re not focusing on marketing on a regular basis, it could hinder your success. Here are 6 effective types of marketing your small business should be using:

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Building A Strong Business Brand

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A robust brand will reflect the heart of a business, benefiting every aspect of the company from recruitment to reputation and crucially – the bottom line. A powerful brand is vital if you want to take your business to the next level, helping to boost customer and staff loyalty, as well as positively impacting your profits. But what exactly constitutes a strong brand?

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What Is XR And How Can It Play A Role In The Future Of Your Business?

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As technology evolves ever more rapidly, more opportunities arise for businesses to incorporate affordable tech solutions into their day-to-day processes. Taking the time to research the latest tech on the market and implementing it into your company structure can yield invaluable results. In the field of communication alone, we’ve come a long way from fax machines and emails; now with Extended Reality (XR) it’s possible to broadcast live avatars of ourselves to other users across the globe. What is XR and how can it play a role in the future of your business?

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How Not to Kill Your Employees’ Motivation

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As you grow and build your business and beyond it is important to have motivated employees around you, so how do you make sure to keep them motivated and enthused? Here are 10 straightforward things to do to make sure not to kill your employees' motivation:

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Chain Reaction: Challenges and Opportunities For Exporters According to Lorcan Sheehan

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Lorcan Sheehan is the CEO and founder of PerformanSC Supply Chain, a consulting firm headquartered in Dublin with international offices in Chicago, London and Singapore. Read on to find out his thoughts on what the biggest challenges and also opportunities for exporters are. 

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Startup Investment Series A Term Sheet Example

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As a startup founder seeking investment, you will soon come across term sheets. Here's a quick explanation about term sheets and a term sheet example that you can download and use for your business:

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