If you’re looking to take your business to the next level, Facebook is a great place to start. With over two billion monthly users, cheap advertising and the opportunity to reach your target audience, it seems like a no-brainer for most businesses. But how can you make your Facebook business page stand out? Here are 14 tips for designing a Facebook business page that attracts customers:

Marketers talk a lot about millennials. And, yet, the oldest members of the next generation – Generation Z – are starting to make their first online purchases. In fact, Generation Z is expected to collectively spend $200 billion in 2018, and by 2020 account for 40% of consumers. Here's a quick guide to marketing to Generation Z: how to sell to the consumers of tomorrow:

Congratulations, you’ve worked like a Trojan, and built your business to the point where you’re ready to employ your first sales person.  One of the biggest causes of new business failure is not poor products or services, but poor sales, so this is an important decision. Here are some tips for recruiting your first sales team:

If you’re reading this, chances are you’ve recently started your online retail business and looking for ways to grow it quickly and effectively. Here are some tips for how to grow an online retail business:

Trust in a new product or technology has to be earned by the seller. Buyers will be fearful, uncertain and doubtful about buying something entirely new to them. Some categories of buyers, however, will be more willing to try a purchase. These are the early adopters and innovators. Here's how to get the early adopters and first buyers on board:

If your business is growing rapidly, then managing cash flow is as critical as managing sales and expenses. Here are some tips for understanding the effects of rapid growth in business:

This month's Business Achiever is Neil Dowling, Managing Director of EventEase. We asked Neil to tell us a little bit about his event solutions business and asked her about her business journey to date. Read on to find out more in Business Achievers: Neil Dowling and EventEase:

Not all companies are in a position to implement complex reward schemes to keep employees motivated thus ensuring performance goals are met. However, it is important to make sure employees clearly understand their entire benefits package and are fully aware of everything that is on offer to them, from flexible working arrangements to holiday entitlements above the statutory minimum. Here are tips for managing and communicating employee benefits:

Are you tapping into word of mouth for your business? How are you actively managing the reputation of your business? Here's why reputation management matters for small businesses:

Are you looking for sample pitches for investors? We've got a free investment teaser sample pitch that you can use as a template:

I have been asked many times from clients about their past contact with marketing companies and how broad it seems to be when dealing with their marketing plans. Often people find it difficult when it comes to choosing marketing companies to know what is right for them. To make it easier I have come up with The 8 Things You Should Know Before Selecting A Marketing Consultant:

The third large Seminar in a series of 8 Supply Chain Seminars and Roundtables for Irish exporters is taking place on September 28th in Cork. We asked the organisers, the Irish Exporters Association, to tell us a bit more about this business event.

Have you ever considered signs and billboard advertising for your business? With all the digital trends nowadays it may surprise you that outdoor advertising is still on the rise. Here's a quick guide to outdoor advertising for business:

Given the amount of time we all spend in the workplace it's only inevitable that workplace relationships develop over time. Or it may be the case that a business owner decides to employ a family member and this could potentially cause resentment. Here's what you need to know about workplace relationships and employing family members.

If the past few years of advertising and brand strategies have felt like a blast from the past, that’s because many of them actually are. From ‘90s fashion to classic ‘80s movies, nostalgia marketing can be an effective way to draw in a young, millennial audience. Read on to find out the benefits of nostalgia marketing and how to use it for your business:

Angel investors are individual investors that look for companies that exhibit high-growth prospects, have a synergy with their own business or compete in an industry in which they have succeeded. So what exactly can angel investors do for your business?

The call is out for applicants for the next ACORNS programme, we asked Paula Fitzsimmons, Director, ACORNS to tell us all about it:

You need to look at your advertising in the same way that you look at other areas of your business - that is, set clear objectives and goals. Continuing our Startup Series, here's a guide to advertising your business:

As a former Irish international and professional rugby player of over 10 years with over 100 caps for Leinster, Toulouse and London Irish, Aidan McCullen now applies his discipline to the world of digital disruption and strategic innovation. Aidan created “The Innovation Show” podcast in recognition of the need for a show that covers innovation topics in depth. We caught up with Aidan to ask him about the podcast. 

If you want to be in business for a long time, you need to develop a vision of the future and the place of your business in that future. Here's how to tap into future trends for your business: