Are you on top of your business accounting? Here are tips on bookkeeping basics that every business owner should know. They will help you bookkeep more efficiently and reduce the possibility of costly mistakes being made.

Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Here are 5 ways to use relationship marketing to benefit your business:

Have you been looking at ways of growing your business? Have you considered franchising as a growth option? This article explores the concept of growing your established business through Franchising.

Reputation is everything, and with today's always-on social media-driven world, your reputation can be damaged by what your profile does or doesn't say. But social media aside, here are 9 other things that can prevent you from having career success:

VAT isn’t something for business owners to fear – but it does need to be navigated proactively and with informed confidence. Here is part 1 of our series about VAT in Ireland: top business tips.

As any business knows, the hiring process can be time consuming and expensive. Small businesses especially have it tough as 48 percent reported that there are few or no qualified applicants for the positions they are trying to fill. What can small businesses do to improve their hiring process and retain employees for the long run? Here are five recruitment tips for your small business.

As an employee, starting up at a new company might sound awesome. In reality, having to cope up with a new environment, new bosses and new workmates might be a nerve-wracking experience. You don’t know your way about and have less information on how things are run in that new company; most companies operate differently from each other. Here are my tips for how write a welcome email to new employees:

When you consider the fact that the majority of business fail in the first five years, cutting costs and improving efficiency should be the mantra of any startup. If you follow sound financial principles, you can turn your business around and start pulling in a profit before your business reaches the dreaded state of no return. Here are some tips for how to cut costs and improve efficiency:

If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Here's why personal brand is important for an entrepreneur:

The latest in our series of briefings with influential Irish business leaders features Sonia Deasy, co-founder and CEO of skincare firm Pestle & Mortar.

If you are considering joining a franchise you will need to carry out due diligence before coming to a decision. Any established, reputable franchisor will be ready to answer your questions and introduce you to the rest of their network. Here are 20 questions you should ask a franchisor before you make the decision to buy into a franchise.

Staying on the cutting edge of technology is important for any business trying to compete in today’s marketplace. Failing to follow tech trends can put your company at a great disadvantage. With all of the different apps designed for small businesses and their employees, choosing the right one can be a bit challenging. Taking the time to weigh all of the app options you have is essential when trying to make this important decision. Here are 6 must-have applications for small business owners to help you decide:

Leaders spend a better part of their lives helping others grow and build capacity, sometimes to their own detriment. Saying No is an important part of learning to be a good leader. Here are some instances when you should say no and mean it.

The introverted personality has received much media attention lately. Author and lecturer Susan Cain brought the introverted personality into the spotlight when she published her book, "Quiet: The Power of Introverts in a World That Can't Stop Talking" in 2012. It's been a hot topic ever since. Some jobs seem more suited to extroverts than introverts. Is that a fair assumption? How about sales, where interacting with people is necessary? Can an introvert be as good a salesperson as an extrovert? Here's why introverts can be amazing salespeople.

Running a successful business is not easy. The bottom line for a business to succeed is to generate more revenue than it spends. Generating revenue is obviously a key focus but reducing costs can also help. Here are 10 tips for lowering your business costs:

Regardless of whether you are a brick-and-mortar business or a technology company selling online services, obviously digital and social marketing is vital but offline marketing is still crucial for building a strong brand. Here are some low cost ideas for offline marketing for small businesses:

Are you keen to run your own business? Have you been considering becoming a franchisee? Here are some key things to consider if becoming a franchisee is of interest to you.

Constantly updating your business plan can help your organisation survive – and thrive. “Fail to plan and you plan to fail” is more than just an old adage – in business, it’s a fact. According to the Harvard Business Review, start-ups built on a formal business plan are 16% more likely to survive – while research from the University of Oregon, 20% of new businesses with plans in place are more likely to enjoy growth and almost twice as likely to attract investors. Here are top tips for creating a successful business plan:

Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Here are six ways to engage your customers.

Customer research is integral to the success of any business. Without knowledge of your target demographics’ needs and preferences, your product or service may never be sold. However, eliciting customer feedback isn’t always as easy as it seems. The feedback you get may not provide you with the kind of things you want to know, or may not be helpful enough to have you respond with the appropriate changes. With that in mind, below are some tips you can use to get more genuine customer feedback from your audience and what you’ll need to look at to get good information.