Tips For Selecting Your Market Channels

selecting-your-marketing-channels

In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:

Continue reading

9 Key Success Factors for Internationalisation of Your Business

internationalisation

Are you looking to internationalise your business? Have you started making exports but need to scale? Here are 9 key success factors for internationalisation of your business:

Continue reading

5 Reasons Why Businesses Don’t Recognise Employee Efforts (and 5 Reasons Why They Should)

reasons why businesses don’t recognise

Despite the years of study in the field of employee engagement highlighting the benefits a sustained recognition program can have on a business and its workforce, it’s still common to find a company that so far is yet to act on the research. In fact, research by ACCOR found just one in four business leaders actually have an engagement strategy in place for which recognition can play a major part. Here are 5 reasons why businesses don’t recognise employee efforts (and 5 reasons why they should):

Continue reading

How Small Businesses Can Use Influencer Marketing in 2019

influencer-marketing

If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

Continue reading

My Secret Guide to Reducing Small Business Costs

reducing-small-business-costs

Just like your own business, the marketplace is ever changing. In fact, in the last several years, the technological and digital breakthroughs have changed the business environment all across the world. If you’re running a small business, you’re obviously subject to these changes. Every business owner – including you – aims for one specific end goal: net profits. Revenues, expenses, traffic, sales – they all lead to the same point, which is the profitability of the business. Here is my secret guide to reducing small business costs:

Continue reading
Recent comment in this post
Tiffany Harper
Hello, I would be glad if you share your thoughts about my article. Best, Tiffany ... Read More
Monday, 17 December 2018 20:10

7 Non-Venture Capital Financing Options for Startups

non-venture-capital-financing-options

It isn’t uncommon for entrepreneurs and small business owners to seek venture capitalists to fund their business. Venture capital (VC) is an institutional or private investment made into new businesses. However, if you are not interested in going this route, here are 7 non-venture capital financing options for entrepreneurs.

Continue reading

8 Things To Encourage an Innovation Culture

do-you-have-an-innovation-culture

Innovation does not happen; it must be planned for, organised and managed. Here are 8 things to encourage an innovation culture in your business:

Continue reading

10 Signs You Are Destined to Be an Entrepreneur

enterpreneur

Being a successful entrepreneur is many people’s dream. A great lifestyle, incredible rewards, the possibility to travel and take vacations every time you please, freedom…it’s no wonder why so many people are starting to reject the 9-to-5 workstyle and begin looking for the next golden opportunity. Here are 10 signs you are destined to be an entrepreneur:

Continue reading

34 Questions to Answer 'Do You Have A Billion Dollar Company?'

billion-dollar-company

Most entrepreneurs aspire to exiting and selling their company. But can you maximise your sale opportunity? Here are 34 questions to answer to find out if you have a "billion dollar company":

Continue reading

5 Simple Tips To Help Create a More Successful Business

more-successful-business

So you want a stronger bottom line? Well, good news, you don’t have to shell out millions for marketing costs or hire a pricey consultant to improve business. Creating more success at your company is an inside job. Here are 5 simple tips to help create a more successful business - ways to improve workplace morale, rally your team and enhance the quantity and quality of work produced at your organisation. 

Continue reading

What is The Difference Between Digital PR and Traditional PR?

digital-pr

Not that long ago PR was just that - PR. However, modern marketing is continually developing, and technology keeps advancing. PR has had to transform. It took on new shapes, as well. With the introduction of Internet marketing and social media, PR split into two - traditional and digital. What is the difference between digital PR and traditional PR?

Continue reading
Recent comment in this post
warner john
Yes I agree That Digital PR is future. Great Content. Yelp reveals that, 85% of consumers are using online searches to find a loca... Read More
Friday, 07 December 2018 04:10

How to Use Your Own Network to Grow Your Business

networking

"It is not what you know, it is who you know” - there is a lot of truth in that phrase. A network of connections is an especially powerful tool in growing a business. Research among high achievers shows that one of the reasons for their success is the fact that they cultivate (that is, develop and use) a strong network of personal contacts. Here's how to use your own network to grow your business:

Continue reading

5 Ways For Making Training and Development for Employees Even Better

Alternate-Training-Methods

Workplace training doesn't have to be boring or just a paper exercise. New techniques and methods can be applied to engage your employees while bringing other benefits to the workplace. Here are 5 ways for making training and development for employees even better:

Continue reading

8 Proven Brand Design Principles For Startups to Follow

Brand

A brand is more than just a logo. Branding is the image a company presents to the public. It colours all interactions, all marketing, and all user expectations. In many ways, branding is defined by people’s perceptions as much as it is by what your company produces or the service you provide. In other words, branding is critical to the success of every company and is involved in all aspects of a business. The following 8 principles are a guide to effectively design your brand and take your business to the next level. Here are 8 proven brand design principles for startups to follow:

Continue reading

Thinking of Offering Remote Work? Here are 5 Challenges to Overcome

team-communication-00-Strategic-Ways-to-Keep-Your-Team-Communication-Streamlined

These days many businesses rely on a remote workforce telecommuting. However, this arrangement brings along as many challenges as it brings advantages, often causing frustration and discontent both in employers and employees. Those who aim to establish effective communication with their remote team should be aware of the challenges its members may face.  If your business is considering offering remote work to a virtual team then here are 5 challenges you will have to overcome to manage and communicate well with your remote employees and contractors:

Continue reading

8 Tips For How to Be More Organised In The Workplace

how-to-be-more-organised

Do you feel as if there aren’t enough hours in the day? So do we. Milking every last minute out of our working week is important for successful business productivity. There’s always room to sharpen your organisational skills and leave the office on time for once. Here are 8 tips for how to be more organised in the workplace:

Continue reading

How to Create a Workspace that Encourages Productivity

apple-apple-devices-business-205316

There are many factors that can influence productivity in the workplace. If your business is looking for ways to increase the engagement and productivity levels among your employees, then you should ensure that your office space creates the right conditions for concentration, focus and motivation. Here's how to create a workspace that encourages productivity:

Continue reading

How To Go About Market Opportunity Analysis

How-to-go-about-Market-Opportunity-Analysis

There are five major elements in the assessment of a market opportunity for a new business venture and/or new product. Here is how to go about Market Opportunity Analysis using the Five C's framework:

Continue reading

You Should Do This Before You Write Your Business Plan

brainstorming-business-plan-close-up-908295

When you start a business, you typically have researched your business idea long before you come to write your business plan. A big problem is when you haven't entirely considered all available options and go too narrow. You should do this before you write your business plan:

Continue reading

Successful Shipping: Managing Your Deliveries like a Pro

successful-shipping

The process of selling a product doesn't end until you have successfully shipped it to your customer. Here are some successful shipping tips to get you managing your deliveries like a pro.

Continue reading

Member Login

Business Insights & Tips

Leaderboard

1
Jill Holtz
1444 Points
2
Michael Lane
802 Points
3
Ron Immink
732 Points
4
Fionan Murray
717 Points
5
ContentLive
435 Points
View Leaderboard