5 Reasons Why You Should Develop a Solid Marketing Plan

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Does your company currently have a marketing plan in place? Well according to statistics, companies that have well documented marketing plans are more often satisfied with their marketing results. Let’s face it, without a strategy in place, you’re haphazardly spreading the word about your products and services. This in turn means that you may or may not get the type of traffic you’re hoping for. Here are 5 reasons why you should develop a solid marketing plan:

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Leadership, Strategy, and Culture: The Holy Trinity of Modern Business

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There are three elements that define the ability of an organisation in its field to offer its employees the best in skill-acquisition, industry-specific education, and ongoing learning, as well as opportunities for employees to exhibit their strengths and apply themselves immediately. Nurturing these elements will ensure that employees are engaged, have a clear role and purpose in your organisation, and believe wholeheartedly in the mission and direction that your company is headed in. Leadership, strategy and culture: the holy trinity of modern business:

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How Running a Green Fleet Can End Up Saving Your Business Money

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Running a green fleet is beneficial in many different ways. Not only are you helping the environment by reducing your emissions, but you could end up saving money as well. Fleet car insurance brokers often offer a reduced price for eco-friendly drivers’ premiums. Here, we’ll look into green fleets and why they can make a significant difference to the world and your business costs.

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Business Achievers: Michael McElroy and SalesPlus

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Our latest Business Achiever is Michael McElroy and SalesPlus. We asked Michael to tell us a little bit about his sales-focussed business and about his business journey to date. Read on to find out more in Business Achievers: Michael McElroy and SalesPlus.

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Why a Talent Management Strategy Is Beneficial For Your Business

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Why is talent management so beneficial to small and medium-sized businesses? Interestingly enough, the reasons are remarkably similar to why bigger and more well-known companies benefit from them, only with small businesses the valuable perks are more immediately obvious. Here's why a talent management strategy is beneficial for your business:

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Tips for Small Businesses For Local Marketing

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A large percentage of potential customers search the internet to find out about nearby products and services. Companies that complement their offline business strategies with online marketing strategies can multiply their results since they are offering different channels to communicate to their target customers. Here are tips for small businesses for local marketing:

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11 Bookkeeping Basics Every Business Owner Should Know

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Are you on top of your business accounting? Here are tips on bookkeeping basics that every business owner should know. They will help you bookkeep more efficiently and reduce the possibility of costly mistakes being made.

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5 Ways To Use Relationship Marketing To Benefit Your Business

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Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Here are 5 ways to use relationship marketing to benefit your business:

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You Could Grow Your Business Through Franchising

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Have you been looking at ways of growing your business? Have you considered franchising as a growth option? This article explores the concept of growing your established business through Franchising.

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9 Things That Can Prevent Your Career Success

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Reputation is everything, and with today's always-on social media-driven world, your reputation can be damaged by what your profile does or doesn't say. But social media aside, here are 9 other things that can prevent you from having career success:

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VAT in Ireland: Top Business Tips (Part 1)

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VAT isn’t something for business owners to fear – but it does need to be navigated proactively and with informed confidence. Here is part 1 of our series about VAT in Ireland: top business tips.

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5 Recruitment Tips for Your Small Business

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As any business knows, the hiring process can be time consuming and expensive. Small businesses especially have it tough as 48 percent reported that there are few or no qualified applicants for the positions they are trying to fill. What can small businesses do to improve their hiring process and retain employees for the long run? Here are five recruitment tips for your small business.

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Tips for How Write a Welcome Email to New Employees

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As an employee, starting up at a new company might sound awesome. In reality, having to cope up with a new environment, new bosses and new workmates might be a nerve-wracking experience. You don’t know your way about and have less information on how things are run in that new company; most companies operate differently from each other. Here are my tips for how write a welcome email to new employees:

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Start Up Struggles: How to Cut Costs and Improve Efficiency

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When you consider the fact that the majority of business fail in the first five years, cutting costs and improving efficiency should be the mantra of any startup. If you follow sound financial principles, you can turn your business around and start pulling in a profit before your business reaches the dreaded state of no return. Here are some tips for how to cut costs and improve efficiency:

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Why Personal Brand Is Important for An Entrepreneur

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If you want to launch a successful startup, you have two different branding strategies to consider. The first is your company brand. Of course, you are probably hard at work developing that. The second is your personal brand. Here's why personal brand is important for an entrepreneur:

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Gaining Momentum: Sonia Deasy, Pestle & Mortar

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The latest in our series of briefings with influential Irish business leaders features Sonia Deasy, co-founder and CEO of skincare firm Pestle & Mortar.

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20 Questions to Ask a Franchisor Before Considering a Franchise

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If you are considering joining a franchise you will need to carry out due diligence before coming to a decision. Any established, reputable franchisor will be ready to answer your questions and introduce you to the rest of their network. Here are 20 questions you should ask a franchisor before you make the decision to buy into a franchise.

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6 Must-Have Applications for Small Business Owners

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Staying on the cutting edge of technology is important for any business trying to compete in today’s marketplace. Failing to follow tech trends can put your company at a great disadvantage. With all of the different apps designed for small businesses and their employees, choosing the right one can be a bit challenging. Taking the time to weigh all of the app options you have is essential when trying to make this important decision. Here are 6 must-have applications for small business owners to help you decide:

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Leadership 101: When You Should Say No and Mean It

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Leaders spend a better part of their lives helping others grow and build capacity, sometimes to their own detriment. Saying No is an important part of learning to be a good leader. Here are some instances when you should say no and mean it.

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Why Introverts Can Be Amazing Salespeople

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The introverted personality has received much media attention lately. Author and lecturer Susan Cain brought the introverted personality into the spotlight when she published her book, "Quiet: The Power of Introverts in a World That Can't Stop Talking" in 2012. It's been a hot topic ever since. Some jobs seem more suited to extroverts than introverts. Is that a fair assumption? How about sales, where interacting with people is necessary? Can an introvert be as good a salesperson as an extrovert? Here's why introverts can be amazing salespeople.

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