Steering SMEs Through Brexit

Highlights About 90% of Irish businesses are SMEs – and over 40% of their exports go to the UK The British Irish Chamber of Commerce, which represents businesses in both countries, has called on the Irish government to ease the path of SMEs through B...
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Video Content and The Marketing Funnel


It’s likely that many people reading this article will have produced a video to promote their company, but did you produce the right video for each stage of the buyer funnel? This infographic from One Productions takes you through what you need to know about producing the right video at every stage of the buyer funnel.

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Recent comment in this post
Jacinta Pivot Cloud Solutions
Very informative and helpful! Thank you!
Monday, 26 February 2018 17:07

Data Centre Options For Your Business: What Are Your Choices?

The amount of data being produced in recent years is unprecedented therefore there will come a time that even small businesses need to upgrade their current data storage. Not only do businesses need to store files such as e-mails, presentations, grap...
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#agenda 2018 Business, politics and Brexit

Ulster Bank The British Irish Chamber of Commerce, KPMG   and Ulster Bank have come together to address the various challenges and opportunities that Brexit has brought about for business interests in the UK and Ireland. Multiple events They are orga...
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A Basic Guide to Employment Tribunals for Small Businesses

Employment tribunals are something all businesses hope to avoid. But no matter how well you run your business, a dispute with an employee can still arise. You could even find yourself facing an employment tribunal. If you do find yourself facing a tr...
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How your Business can Leverage Bitcoin

Whether you are for or against the notion of cryptocurrencies, you cannot deny the incredible rise of this technology over the course of the last decade . There are several statistics that bear this out, with the market cap for all digital currencies...
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Why Companies Should Seriously Consider Donating to Charities

Civilized society is known for giving rewards and recognition to entrepreneurs and businesses who donate time and energy to charitable causes. There are also many direct and indirect benefits to businesses that give money to the needy or organized ch...
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5 Steps To Get The Best Out of Your Employees in a Downturn

If you’re an employer at any company - no matter how big or small - it’s an absolute necessity to keep them productive for the sake of the bottom line. However … when it comes to those natural “bumps in the road” of an economic downturn, it’s not alw...
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SEO, PPC, SEM - marketing acronyms simply explained

If we search online for Marketing acronyms there are hundreds, some of which we will use throughout our working lives and some we won’t ever have the need to use; here are a list of 11 regularly used acronyms in business, all simplistically explained...
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The Perfect Recipe For A Successful Northern Business

instantprint’s Successful Northern Business Panel Reveals Crucial Advice on Launching a Business Successfully in 2018. UK online printer instantprint , held their Successful Northern Business Panel this January, involving 4 accomplished business owne...
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Modern-Day Threats: How to Reduce Your Digital Business Risks


Every business faces potential losses from cyber threats. Whether it is customer information, intellectual property, or fraud, these kinds of theft can damage your reputation and business growth. As our networks and technologies expand, protection against digital theft is now a major priority with many companies. Here are some ways to reduce your digital business risks.

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Persuasion Plan: 4 Secrets to Crafting a Balanced Sales Strategy

Did you know that companies live and die by sales? Companies are nowadays focusing on numbers rather than the big picture of the business they operate. Their most challenging question is—are we increasing sales numbers or decreasing them? These compa...
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Why SEO Is More Important than Advertising Today

The Internet has grown to become a primary source of information, a platform to promote two-way communication, and a reservoir that provides unlimited business opportunities. With the advancement of technology comes increasing methods for marketers a...
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Why I invest in Failing Early Stage Companies

A few days ago I got upset enough to troll a connection. Okay, it was only a critical comment and not intended to offend, but it annoyed me completely.  Why?   Because of this well-meaning comment. "... call to all AgTech Start-Ups. If you are intere...
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Why Tech and HR Are the Perfect Couple

There’s no escaping the fact that technology is all around. In fact, the majority of everyday tasks are now heavily dependent on some form of electronic assistance, automation or leverage. Human resources departments aren’t immune to digital trends. ...
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SME: A Friendly Office is a More Productive One

Numerous research studies confirm that happy employees result in a more productive and profitable business. One study found that 69% of employees in SMEs were found to value happiness over salary, which is something to take into consideration as an S...
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4 Tips for Streamlining Your Marketing

In today's business world, it's all about reaching your target audience and capturing their interest before your competition does. Even more, it's about outrunning your competitors at each step of the way and ensuring that your business reaches succe...
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Technology is the Future of Digital Marketing Say Gartner

For many years, the  line has being blurring between technology and marketing. Now, Chief Marketing Officers are commanding even larger tech budgets than ever before. In this article we will look at the top 5 tips from Gartner. Each year the Gartner ...
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25 Irish Business Awards You May Wish to Enter

All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? I couldn't find a definitive list of Iris...
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Recent Comments
Aislinn Brennan
Very interesting to see what the awards landscape in Ireland looks like
Wednesday, 17 January 2018 10:23
Aisling Foley
Actually, I've found four more since posting this which I updated on the original blog post. Read More
Wednesday, 17 January 2018 11:05
Ron Immink
Thank you.
Wednesday, 17 January 2018 13:23

How to Avoid Unseen Threats, That Could Slow Your Business Growth

How to Avoid Unseen Threats, That Could Slow Your Business Growth
As Chief Executive Officer of Cellulac, I often write and speak on the creation and building of small, early-stage - sometimes pre-revenue, even debt-laden -- companies into larger commercial businesses. This is based on the success I have had in 20+...
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Recent comment in this post
James OSullivan
Great post...I once saw a lecture by Jack Welsh of GE fame (When GE was the biggest company on the world) and he said that he expe... Read More
Monday, 15 January 2018 15:38

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