6 Reasons Why Your Site Might Not Be Indexed

6 Reasons Why Your Site Might Not Be Indexed
For your site to be seen it needs to be indexed. However, it may not be for one reason or another. Here are six of the most common reasons your site doesn’t appear in search engines. 1. Black Hat SEO Spam There are a lot of black hat SEO strategies o...
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What Would a UK Corporation Tax Cut Mean for Businesses?

What Would a UK Corporation Tax Cut Mean for Businesses?
Last week, while he was still in office, George Osborne announced a possible 5% drop in UK corporation tax, pending reports on the UK’s future. But will it actually happen, and what would the impact be on businesses and the public at large? Local exa...
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Five Tips For Effective Logistics Management

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Managing your logistics, especially as a growing business, can be a bit of a headache. You need to make sure that you receive materials and deliver products on time. Here are 5 tips for effective logistics management: 

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7 Reasons To Use Excel For Your Business

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It feels like Excel has been around for literally years now, it's a very handy tool to learn for so many reasons and can be greatly beneficial in the workplace. Here are 7 reasons to use Excel for your business:

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Growth Is Good: 5 Growth Strategies That Small Businesses Can Leverage Today

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Your business is small, but it doesn't need to stay that way. Most small businesses stay small because they don't do any marketing, or they don't do enough marketing, to insulate themselves from a soft market or a downturn in their industry. You don't want to be a statistic though. Here are 5 growth strategies that small businesses can leverage today:

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Marketing Mix – 4 Ps or 8 Ps?

marketing-mix

The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33

The 3 Most Important Factors of Marketing Success

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Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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Online vs Offline Marketing: Which Should We Use?

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Online and offline marketing are two sides of the same coin. You may opt to use one or the other, or benefit from both. The key in understanding offline and online marketing is to identify their respective pros and cons. Here are some tips to help you understand the difference and decide your best approach:

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