PR Metrics You Should be Measuring For Your Business

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The PR metrics that you should consider measuring are based on the objectives of your business. PR is a tool for communication designed to help you meet your business objectives. Within PR, spending a significant amount of time on tracking metrics is necessary in order to communicate the value of this function. Here are the PR metrics you should be measuring for your business:

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Simple Things to Create a Productive Environment For Your Business

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Do you feel maybe that your employees aren't as productive in your business as you'd like them to be? Want to create a more productive environment at your company? Here are some suggestions for simple things that can help to create a more productive environment for your business:

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SME Funding Options in Ireland You Might Not Be Aware Of

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It always surprises me to see how little awareness there is out there concerning some of the funding options available for small businesses. Here are some SME funding options in Ireland that you might not be aware of:

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14 Tips to Build Trust on Your Landing Page

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Building a strong, well-performing landing page is not just a matter of inserting a form on a page and driving traffic to it. The foundation of your landing page should be built on trust. Try these 14 tips to build trust and create a high-performance landing page.

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4 Things That Can Help SMEs Plan Their International Expansion

international-business

Running an SME certainly brings along both the rewards as well as the challenges. When you trade in a relatively small market or in some business sectors however, due to market saturation, it does become difficult for businesses to find new customers and consequently grow their revenue. Therefore, targeting foreign markets and expanding internationally can be a way of growing your business. Here are 4 things that can help SMEs plan their international expansion:

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How Mentoring Could Help Your Business

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From building the leaders of the future to improving staff performance and morale, there are numerous ways that mentoring can boost your business.

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'Work Smarter Not Harder' is More than a Platitude

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We've all heard the expression that we need to work smarter, not harder. But what does that really mean? Most people believe it describes a focus on prioritising tasks, reducing wasted steps, and delegating responsibility. That generally holds true, but the overwhelming task list of today's worker means that new solutions might be needed. "Work Smarter Not Harder" is more than a platitude!

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Five Simple Approaches for Staying Healthy at Your Desk

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If your work is primarily at your desk, then this doesn’t mean your health has to fall by the wayside. In fact, there are several ways to take care of yourself despite the sedentary nature of your work. Here are 5 simple approaches for staying healthy at your desk:

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Small Business Credit Cards – Should You Use Them or Not?

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As an owner of a small business it is quite likely that you would have been at the receiving end of numerous credit card offers for running your business. It is worthwhile to consider the utility of credit cards for obtaining a line of credit and compare it with others available to you. Interestingly, credit cards have already emerged as the single biggest form of finance for small businesses. Small business credit cards - should you use them or not?

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How To Make a Great Impression at a Networking Event

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Live events bring together people with common interests and give everyone an incentive to interact. They are a great way to build both your personal and professional networks. If you're willing to introduce yourself, then you have a good chance of making new friends or meeting potential business contacts. Of course, getting the most from a live event takes more than showing up and saying, "Hello". If you want to make an impression and build lasting connections, then you'll need to put in some work. Here are a few tips to ensure you make a positive impression that lasts beyond the event.

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Business Achievers: Joe Morris and CATTS

Joe-Morris-and-CATTS

Our latest Business Achiever is Joe Morris and CATTS. We asked Joe to tell us a little bit about his speech-focussed business and asked him about him business journey to date. Read on to find out more in Business Achievers: Joe Morris and CATTS.

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Recruitment Strategies: Talent Spotting For Your Business

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When faced with a range of suitable candidates, how do you go about recruiting the right person for your business? Placing a job ad can bring in hundreds of applicants who apparently have the right qualifications. But having achieved the best exam results doesn’t necessarily make them the best person for the role. So how, in that sea of CVs, can you spot someone who has real potential to shape your business? Here are recruitment strategies that you can use for talent spotting for your business.

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How To Create The Perfect Benefits Package For Your SME

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Attracting and retaining staff is one of the biggest challenges facing businesses and organisations. Recruiting staff is time consuming and expensive and a settled staff line-up means more productivity and continuity as opposed to interruptions and slow-downs caused by gaps in the workforce and the time taken to replace them. Along with a competitive salary, an attractive and flexible benefits package is a major driver in attracting and keeping staff. Here's how to create the perfect benefits package for your SME:

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What is Invoice Finance?

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Invoice Finance is a flexible and revolving facility that provides funding to companies who provide trade credit to their debtors, the funds can be used for a variety of purposes such as working capital, negotiation of better terms with suppliers or as part of a funding package to acquire a business. The facility funds the company in the period from issuance of an invoice until their debtor makes payment – essentially it allows the company to release funds tied up in the working capital cycle.

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Painting The Story of Your Business

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There will always be debate around the fact - is business a science or an art - well, the answer is both but this article is to get you to embrace your inner artist. David McKechnie explains why successful business owners are able to really drill down into the art. Here are some tips for painting the story of your business:

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Developing a Business Growth Strategy from Consumer Research

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Only half of startups survive more than five years, and only a third make it to ten years. To ensure sustainability of business, you must create growth strategies. A tangible plan is a defining factor that determines whether you will create growth or devalue the business. A business growth strategy should integrate consumer research to capitalise on market opportunities and keep a pulse on their market dynamics. Here are tips on developing a business growth strategy from consumer research:

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New Research Shows Millennials Put in More Extra Hours

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Lazy and entitled - just two of the adjectives used to describe the millennial cohort in the workplace. But new research looking into the amount of overtime employees are doing each week suggests otherwise. And lo and behold, it's millennials that make up the greatest segment of that percentage.

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Why Absenteeism Is Driving Flexible Working Uptake

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Do you know that stress levels, chronic health disorders, and high absenteeism rates cost companies nearly $450-$550 billion annually? IFEPB reports that stress, less focus on-the-job, physical health concerns and absenteeism are the top barriers negatively impacting the workplace. But there's another change afoot. Here's why absenteeism is driving flexible working uptake:

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How to Choose a Freight Forwarder

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International shipping can be integral to business growth in this age of globalisation, and a freight forwarder can make the journey overseas less daunting. Here are some tips for how to choose a freight forwarder for your business:

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4 Ways To Use Training To Get New Employees Up And Running Quickly

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When an employee is first hired, they must usually complete a training period in order to effectively get going with their new job. A fun and interactive training period not only boosts morale and motivation, but also allows employers to be confident their new employees are engaged with their new company. Here are 4 ways to use training to get new employees up and running quickly:

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