10 Best Tools For Email Marketing for Businesses to Use

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Email marketing is one of the most useful and cost effective ways of marketing today. Even though some have said that email is dead and that marketers should turn their attention to social media instead, it still drives more conversions than any other marketing funnel. Here are my picks for the 10 best tools for email marketing for businesses to use:

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How To Maximise Team Work for Your Business

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Whether you're in charge of a business, a charity, a community organisation or anything else – teamwork is essential to the success of any project. Without teamwork, people won't be working together to accomplish common goals. Here's how to maximise teamwork for your business:

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10 Tips for Cultivating a Positive Mindset

positive-mindset

A роѕitivе mind-ѕеt iѕ a fundamental kеу tо ѕuссеѕѕ. Hоw саn someone асhiеvе thеir gоаlѕ if thеу аrе nеgаtivе and сlоѕеd оff tо thе орроrtunitiеѕ thаt lifе саn bring? A роѕitivе mind-ѕеt сultivаtеѕ роѕitivе thоughtѕ, which lеаd tо positive wоrdѕ аnd еvеntuаllу асtiоn аѕ wеll аѕ rеѕult. Here are 10 tips for cultivating a positive mindset:

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Tips on Positioning Your Business for Sale

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Owners of growing companies typically have two paths to liquidity - either offering shares to the public through an IPO (initial public offering) or a sale of the company. Here are some tips on positioning your business for sale:

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Traditional vs. Digital Marketing: Which is Better for Your Business?

Marketing-Decisions
Just when you think you've zoned into the perfect strategy, a rather existential question comes up and throws you for a spin. If some brands like P&G are "planning to decrease their budget for digital ads since digital ads are unclear in terms of...
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How to Pitch a Story to The Media - 10 Mistakes Not To Make

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Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make. 

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4 Reasons Why Hiring During the Holidays is a Good Idea

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Hiring during the holidays can be challenging. Business hours are abbreviated, your internal key decision makers are likely taking time off. In addition, candidates most likely have the holiday lull in mind, and are holding off on the job hunt until recruiters are back in office. But it can offer some advantages. Here are 4 reasons why hiring during the holidays is a good idea:

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Health & Safety is Essential Even for Small Businesses: A Guide to Getting Started

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For small businesses, establishing health and safety in the workplace early on is essential. Why? Because the early stages of growth are the best times to put into place your policies and procedures. While the process is not complex, it's better to get in early rather than to scramble with a patchwork response when a crisis has already occurred because you don't have a policy in place. Here's a guide to the essentials of health & safety for small businesses:

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Are You An Effective Team Leader?

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It's right to expect the best from your staff, but do you know how to achieve this? Are you an effective team leader? Try these ten top tips to become more effective as a leader:

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4 Interesting Ways That Businesses Can Use Augmented Reality

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Technology has revolutionized the way companies conduct business. Entrepreneurs, it’s a good time to keep your pulse on emerging trends to avoid disappointing customers and falling behind competitors. Augmented reality is the hottest thing right now. Here are 4 interesting ways that businesses can use augmented reality:

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How to Know When Your Business Should IPO

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An initial public offering (IPO) allows a company to issue stock to the public and have it traded on a stock exchange. But how do you know when is a good time to IPO? Here's how to know when your business should IPO:

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4 Reasons Why Fake Reviews Are Deadly For Your Business

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Large and small companies have valued customer reviews for years. And for as long as we can remember, businesses have always used client feedback to better serve customers. Of course, your success in business relies on whether or not your customers are satisfied with your services. And more often than not, happy customers will always refer new clients to services that they enjoy. But if you've ever been tempted to pay for fake reviews for your business then don't. Here are 4 reasons why fake reviews are deadly for your business:

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Tips for Getting Paid On Time

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Keeping your business cash flow strong can be a constant battle. Unpaid invoices can really cause problems if left too long. Here are some tips for getting paid on time:

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Marketing to Generation Z: How to Sell to The Consumers of Tomorrow

Generation Z

Marketers talk a lot about millennials. And, yet, the oldest members of the next generation – Generation Z – are starting to make their first online purchases. In fact, Generation Z is expected to collectively spend $200 billion in 2018, and by 2020 account for 40% of consumers. Here's a quick guide to marketing to Generation Z: how to sell to the consumers of tomorrow:

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Understanding The Effects of Rapid Growth In Business

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If your business is growing rapidly, then managing cash flow is as critical as managing sales and expenses. Here are some tips for understanding the effects of rapid growth in business:

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Tips for Managing and Communicating Employee Benefits

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Not all companies are in a position to implement complex reward schemes to keep employees motivated thus ensuring performance goals are met. However, it is important to make sure employees clearly understand their entire benefits package and are fully aware of everything that is on offer to them, from flexible working arrangements to holiday entitlements above the statutory minimum. Here are tips for managing and communicating employee benefits:

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The 8 Things You Should Know Before Selecting A Marketing Consultant

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I have been asked many times from clients about their past contact with marketing companies and how broad it seems to be when dealing with their marketing plans. Often people find it difficult when it comes to choosing marketing companies to know what is right for them. To make it easier I have come up with The 8 Things You Should Know Before Selecting A Marketing Consultant:

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Irish Exporters Supply Chain Seminar Series Continues in Cork

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The third large Seminar in a series of 8 Supply Chain Seminars and Roundtables for Irish exporters is taking place on September 28th in Cork. We asked the organisers, the Irish Exporters Association, to tell us a bit more about this business event.

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5 Key Steps for Acquisition

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Have you been thinking of acquiring another company? There are a few steps you can take to help you prepare for an acquisition. Here are 5 key steps for acquisition:

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A Quick Guide to Outdoor Advertising for Business

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Have you ever considered signs and billboard advertising for your business? With all the digital trends nowadays it may surprise you that outdoor advertising is still on the rise. Here's a quick guide to outdoor advertising for business:

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