Digital Marketing: Trends and Opportunities in 2018

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With consumers spending more time online, discover the key trends that will help you harness the power of digital marketing. Here is our roundup of Digital Marketing: Trends and Opportunities in 2018:

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Cryptocurrency: More Than Just a Craze

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Though the bitcoin bubble may appear to be bursting, regulations and innovation could help small businesses in Ireland benefit from what cryptocurrency has to offer. Here's why cryptocurrency is more than just a craze:

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13 Key Questions to Ask for Growth by Acquisition

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Mergers and acquisitions often play a key role in a company's ongoing growth-planning process. It may be more efficient to achieve the objectives by buying assets and resources needed for growth. Here are 13 key questions about your business for growth by acquisition:

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7 Steps to Take Your Government Tenders to Another Level

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The State is the single largest buyer in Ireland, spending a whopping €9 billion of public money on procuring services and goods in 2017, across 7,500 different tender opportunities. Here are 7 Steps to Take Your Government Tenders to Another Level:

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Recent Comments
Fionan Murray
Great blog. What are the minimum financial hurdles that an SME has to meet to bid...t/o over three years, insurances such as publi... Read More
Wednesday, 25 July 2018 10:03
Lisa Raftery
Hi Fionan Thanks for your comments and you're right. Candidate selection criteria usually fall into three main categories: \nExclu... Read More
Wednesday, 25 July 2018 14:02

Three Things That Will Help Small Firms Remain Competitive

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Ulster Bank was delighted to continue its association with the Small Firms Association at its 2018 Annual Conference, bringing focus to a sector of critical importance to the economy as a whole. The economic growth and employment supported by the sector is reflected in the Bank's aim to lend more than €1bn to SMEs in 2018. Here's what Eddie Cullen, Managing Director of Commercial Banking at Ulster Bank had to say post event:

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3 Simple Ways to Organise Your Business

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As a small business owner, when you hear the word, “organisation,” as it relates to entrepreneurship or management, you might think about scheduling and organising your time. While that’s vital to any business, have you given thought to the physical organisation and layout of your operations center? Here are 3 Simple Ways to Organise Your Business:

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Ulster Bank Participate in Launch of New Credit Guarantee Scheme

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Minister of State for Trade, Employment, Business, EU Digital Single Market and Data Protection, Pat Breen TD launches the new SME Credit Guarantee Scheme   The revised SME Credit Guarantee Scheme was launched today, replacing the 2012 Scheme which e...
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Help For What Matters : Ionic Consulting & Sliabh Bawn Windfarm

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Ken Boyne, Managing Director of Ionic Consulting tells Ulster Bank his story about becoming an “accidental entrepreneur” when he moved to buy the Irish subsidiary of their parent company, Wind Prospect Group. The decision to purchase the business was...
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Carol McMahon
Very Interesting Story thanks for sharing
Wednesday, 11 July 2018 12:04

Product Launch 101 – Advice for SMEs

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There are many advantages associated with establishing a product-oriented business, not least the fact that firms can focus heavily on quality and offering tangible value to their customers. Successfully launching a new product or range as an SME can...
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The Future of B2B Marketing

A Presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn.He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct response campaigns - ...
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Relationship Marketing

According to Buchanan and Gilles, The cost of acquisition occurs only at the beginning of a relationship, so the longer the relationship, the lower the amortized cost.We wrote a short blog recently on the benefits of Relationship Marketing.https://ww...
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Leaflet Marketing for SMEs – The Key Considerations

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In the digital age, there's a tendency for SMEs to become preoccupied with online marketing techniques. After all, digital channels are often considered as being central to cost-effective marketing campaigns, while they also provide businesses with i...
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So, You Want to Work Remotely and Be Location Independent

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We are living in the greatest time in human history where technology has made everything possible. Thanks to the internet, we are presented with endless opportunities including the freedom to create a life on our own terms. Remote work is one of them...
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Boosting Customer Experience on the Irish High Street

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Online sales are rising in Ireland and putting pressure on the traditional bricks-and-mortar retailers. We look at how businesses can improve their in-store customer service, and the impact it might have on the high street. Retail Ireland, the body t...
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Ready to Rise? 4 Ways Relocating Your Business Drives Growth

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As a small business owner, it’s so important to make decisions that benefit your company. In order to sustain a long-lasting business, one of the keys is to think strategically. Consider these four ways relocating your business can result in growth.

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7 SEO Tactics to Improve Your Business Visibility on Google

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If you have a business website, you’ll need to improve the search visibility on Google. Because more visibility means more traffic to your website , which brings you more business. Implement these 7 tactics and you’ll definitely see the improvement o...
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Megan Perry
Extremely important article for any business - great read. Thank you.
Wednesday, 27 June 2018 11:48

Nearshoring: The Advantages of Looking Closer To Home

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Today, a number of UK companies are looking closer to shore for outsourcing services as they aim to bridge the gap between their base and their service partners. Ireland has been widely seen as a global hub for providing BPO services since the 1980’s...
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Four Alternative Ways to Power Your Business

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Every business requires energy to operate, and for most, that means using utility providers for their electricity, oil and gas. But an increasing number of firms across the UK are investing in alternative ways to power their operation. Whether you ar...
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Small But Specialist — 5 Types of Niche Firms That Can Capture UK Government Contracts

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When gargantuan UK government contractor Carillion sank in January 2018, it left several sub-contractors wobbling in its wake. But the long-term aftermath of the collapse might actually benefit SMEs — bodies like the Federation of Small Businesses (F...
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My First Trade Show: A Guide to Success for First-Time Exhibitors

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Exhibiting at a trade show can be a mind-boggling task – especially if you have little or no experience of event marketing. Getting your first trade show wrong can be seriously damaging for your small business: with costs multiplying beyond control, ...
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