The Future of B2B Marketing

A Presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn.He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct response campaigns - ...
Continue reading

Relationship Marketing

According to Buchanan and Gilles, The cost of acquisition occurs only at the beginning of a relationship, so the longer the relationship, the lower the amortized cost.We wrote a short blog recently on the benefits of Relationship Marketing.https://ww...
Continue reading

Leaflet Marketing for SMEs – The Key Considerations

ba-blog-1
In the digital age, there's a tendency for SMEs to become preoccupied with online marketing techniques. After all, digital channels are often considered as being central to cost-effective marketing campaigns, while they also provide businesses with i...
Continue reading

So, You Want to Work Remotely and Be Location Independent

ba-blog-5
We are living in the greatest time in human history where technology has made everything possible. Thanks to the internet, we are presented with endless opportunities including the freedom to create a life on our own terms. Remote work is one of them...
Continue reading

Boosting Customer Experience on the Irish High Street

5079_retailservice_main
Online sales are rising in Ireland and putting pressure on the traditional bricks-and-mortar retailers. We look at how businesses can improve their in-store customer service, and the impact it might have on the high street. Retail Ireland, the body t...
Continue reading

Ready to Rise? 4 Ways Relocating Your Business Drives Growth

Ready-to-Rise-4-Ways-Relocating-Your-Business-Drives-Growth

As a small business owner, it’s so important to make decisions that benefit your company. In order to sustain a long-lasting business, one of the keys is to think strategically. Consider these four ways relocating your business can result in growth.

Continue reading

7 SEO Tactics to Improve Your Business Visibility on Google

ba-blog-1
If you have a business website, you’ll need to improve the search visibility on Google. Because more visibility means more traffic to your website , which brings you more business. Implement these 7 tactics and you’ll definitely see the improvement o...
Continue reading
Recent comment in this post
Megan Perry
Extremely important article for any business - great read. Thank you.
Wednesday, 27 June 2018 11:48

Nearshoring: The Advantages of Looking Closer To Home

ba-blog-1
Today, a number of UK companies are looking closer to shore for outsourcing services as they aim to bridge the gap between their base and their service partners. Ireland has been widely seen as a global hub for providing BPO services since the 1980’s...
Continue reading

Four Alternative Ways to Power Your Business

ba-blog-11
Every business requires energy to operate, and for most, that means using utility providers for their electricity, oil and gas. But an increasing number of firms across the UK are investing in alternative ways to power their operation. Whether you ar...
Continue reading

Small But Specialist — 5 Types of Niche Firms That Can Capture UK Government Contracts

ba-blog-1
When gargantuan UK government contractor Carillion sank in January 2018, it left several sub-contractors wobbling in its wake. But the long-term aftermath of the collapse might actually benefit SMEs — bodies like the Federation of Small Businesses (F...
Continue reading

My First Trade Show: A Guide to Success for First-Time Exhibitors

ba-blog-6
Exhibiting at a trade show can be a mind-boggling task – especially if you have little or no experience of event marketing. Getting your first trade show wrong can be seriously damaging for your small business: with costs multiplying beyond control, ...
Continue reading

5 Local SEO Tips for Small Business

ba-blog-3
As the online world quickly becomes the new store front for many businesses, Search Engine Optimization (SEO), is a hot topic for small business. Potential customers are researching your business and reading reviews before ever picking up the phone t...
Continue reading

Should your SME Outsource its Logistics Operations?

ba-blog-1
The global logistics market represents a huge growth market, and one that is set to achieve a cumulative value of $15.5 trillion by 2023 . This is an interesting point for SMEs to bear in mind, particularly those that are product-oriented and determi...
Continue reading

Latest InterTradeIreland Business Monitor Shows That ‘Business is Holding Its Breath’

Aidan-Gough-in-Library-2017
Indications of a ‘collective pause’ The majority of firms across the island remain very stable, according to the latest quarterly InterTradeIreland Business Monitor Report (January-March 2018). However, levels of growth are declining sharply in Irela...
Continue reading

SMEs Name Money Management as a Top Reason Behind Poor Mental Health

ba-blog-1
In light of Mental Health Awareness Week 2018, which is focusing on stress, online printer instantprint has collected insider tips SMEs can implement to tackle money management issues and improve their mental health. In a recent survey , instantprint...
Continue reading

Top Tips For Starting an Online Ecommerce Business

ba-blog-7
Here are a few of the less obvious tips when starting an online ecommerce business Sacrifice profit early It's very easy to generate a business concept, setup an ecommerce Webster using quick online tools such as shopify . You may then rush into inve...
Continue reading

The Supply Chain Conundrum for SMEs

ba-blog-3
With Britain's exit from the European Union now less than one year away, you'd be forgiven for thinking that both parties would be engaged in productive negotiations. This is not necessarily the case, however, with complex issues such as the Irish bo...
Continue reading

Digital Innovation for Irish SMEs

ba-blog-6

Become a Digital Skills Academy Industry Partner and accelerate your business growth. Digital Skills Academy have opened up application for new Industry Partners. Whether your organisation is looking to build bespoke digital solutions, enhance existi...
Continue reading

World Password Day #LayerUp

ba-blog-1
Thursday 3rd of May 2018 is World Password Day and we are asking our staff and customers to join us along with the thousands of people and hundreds of global organisations today and take a pledge to improve your password security habits. We have prod...
Continue reading

The Top 5 Places for Business Travel

ba-blog-2
It's widely suggested that travelling broadens the mind, creating a more open perspective and a willingness to explore new opportunities. This can be particularly beneficial for small business owners, who must constantly embrace new technologies and ...
Continue reading

Member Login

Business Insights & Tips

Leaderboard

1
Jill Holtz
1580 Points
2
Tena Glaser
1385 Points
3
Michael Lane
802 Points
4
Ron Immink
732 Points
5
Fionan Murray
719 Points
View Leaderboard