A Simple But Powerful Framework For Formulating Market Entry Strategies

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Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:

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6 Key Digital Marketing Trends You Can Expect To See In 2019

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Whether inbound or outbound marketing, an effective digital marketing strategy is essential to growing your business in 2019. Digital marketing, when done well, can exponentially increase site traffic, build your customer base and drive sales and revenue. As technology continues to develop at breakneck speed, so do digital marketing tactics and techniques, so it is essential to keep up with the latest trends in this area in order to optimise your strategy. Here are 6 key digital marketing trends you can expect to see in 2019.

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Top Reasons Why Search Engine Optimisation SEO Is a Must for Your Business

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Most businesses know that they need search engine optimisation (SEO) to make their online presence more visible. However, most of them are not clear regarding the benefits that SEO offers beyond searchability and visibility. There are very good reasons why businesses, irrespective of size or industry should adopt SEO. Here are the top reasons why search engine optimisation SEO is a must for your business:

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9 Key Success Factors for Internationalisation of Your Business

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Are you looking to internationalise your business? Have you started making exports but need to scale? Here are 9 key success factors for internationalisation of your business:

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5 Reasons Why Businesses Don’t Recognise Employee Efforts (and 5 Reasons Why They Should)

reasons why businesses don’t recognise

Despite the years of study in the field of employee engagement highlighting the benefits a sustained recognition program can have on a business and its workforce, it’s still common to find a company that so far is yet to act on the research. In fact, research by ACCOR found just one in four business leaders actually have an engagement strategy in place for which recognition can play a major part. Here are 5 reasons why businesses don’t recognise employee efforts (and 5 reasons why they should):

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How Small Businesses Can Use Influencer Marketing in 2019

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If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

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8 Things To Encourage an Innovation Culture

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Innovation does not happen; it must be planned for, organised and managed. Here are 8 things to encourage an innovation culture in your business:

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34 Questions to Answer 'Do You Have A Billion Dollar Company?'

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Most entrepreneurs aspire to exiting and selling their company. But can you maximise your sale opportunity? Here are 34 questions to answer to find out if you have a "billion dollar company":

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5 Simple Tips To Help Create a More Successful Business

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So you want a stronger bottom line? Well, good news, you don’t have to shell out millions for marketing costs or hire a pricey consultant to improve business. Creating more success at your company is an inside job. Here are 5 simple tips to help create a more successful business - ways to improve workplace morale, rally your team and enhance the quantity and quality of work produced at your organisation. 

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What is The Difference Between Digital PR and Traditional PR?

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Not that long ago PR was just that - PR. However, modern marketing is continually developing, and technology keeps advancing. PR has had to transform. It took on new shapes, as well. With the introduction of Internet marketing and social media, PR split into two - traditional and digital. What is the difference between digital PR and traditional PR?

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warner john
Yes I agree That Digital PR is future. Great Content. Yelp reveals that, 85% of consumers are using online searches to find a loca... Read More
Friday, 07 December 2018 04:10

How to Use Your Own Network to Grow Your Business

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"It is not what you know, it is who you know” - there is a lot of truth in that phrase. A network of connections is an especially powerful tool in growing a business. Research among high achievers shows that one of the reasons for their success is the fact that they cultivate (that is, develop and use) a strong network of personal contacts. Here's how to use your own network to grow your business:

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9 Warning Signs A Company Is In Trouble

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You are at a critical stage of your company. You have been through the growth stages and you are unlikely to have the same entrepreneurial culture as when you started. There are some distinct warning signs that your business might be in trouble. If they apply to you, you are in danger. Here are 9 warning signs your business might be in trouble:

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5 Ways For Making Training and Development for Employees Even Better

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Workplace training doesn't have to be boring or just a paper exercise. New techniques and methods can be applied to engage your employees while bringing other benefits to the workplace. Here are 5 ways for making training and development for employees even better:

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Thinking of Offering Remote Work? Here are 5 Challenges to Overcome

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These days many businesses rely on a remote workforce telecommuting. However, this arrangement brings along as many challenges as it brings advantages, often causing frustration and discontent both in employers and employees. Those who aim to establish effective communication with their remote team should be aware of the challenges its members may face.  If your business is considering offering remote work to a virtual team then here are 5 challenges you will have to overcome to manage and communicate well with your remote employees and contractors:

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8 Tips For How to Be More Organised In The Workplace

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Do you feel as if there aren’t enough hours in the day? So do we. Milking every last minute out of our working week is important for successful business productivity. There’s always room to sharpen your organisational skills and leave the office on time for once. Here are 8 tips for how to be more organised in the workplace:

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How to Create a Workspace that Encourages Productivity

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There are many factors that can influence productivity in the workplace. If your business is looking for ways to increase the engagement and productivity levels among your employees, then you should ensure that your office space creates the right conditions for concentration, focus and motivation. Here's how to create a workspace that encourages productivity:

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How To Go About Market Opportunity Analysis

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There are five major elements in the assessment of a market opportunity for a new business venture and/or new product. Here is how to go about Market Opportunity Analysis using the Five C's framework:

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Successful Shipping: Managing Your Deliveries like a Pro

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The process of selling a product doesn't end until you have successfully shipped it to your customer. Here are some successful shipping tips to get you managing your deliveries like a pro.

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Tips to Go Above and Beyond With Customer Service

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The competition in today's retail business environment is so competitive that you have to go above and beyond to provide exceptional customer service if you want to stay ahead of your competitors. This means that you have to do whatever it takes to win the hearts and minds of your customers (remaining within ethical and financial limits of course). Here are tips to go above and beyond with customer service:

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How Can I Protect My Business From Cyber Attack?

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Cybersecurity is a common concern for businesses across the globe. Attacks on company systems can cause severe disruptions to everyday processes, delay delivery of services, put sensitive data (both employees’ and clients’) at risk, and ultimately damage the target enterprise’s reputation. In some instances they have even forced businesses to close due to the costs of such an attack. Have you been wondering "how can I protect my business from cyber attack"? Read on for some tips.

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