What Would a UK Corporation Tax Cut Mean for Businesses?

What Would a UK Corporation Tax Cut Mean for Businesses?
Last week, while he was still in office, George Osborne announced a possible 5% drop in UK corporation tax, pending reports on the UK’s future. But will it actually happen, and what would the impact be on businesses and the public at large? Local exa...
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Marketing Mix – 4 Ps or 8 Ps?


The concept of a marketing manager as a "mixer of ingredients" -- a chef who pulls together basic components to cook up a profitable dinner - dates back to 1948, when it was used to explain how marketing actually worked. Indeed, any marketing manager faced with a new product or a new challenge will recognise the concept even if they've never heard the term. So if you have heard of "marketing mix" are you familiar with all the Ps, sometimes called the 4 P's and sometimes called the 8 P's?

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Fionan Murray
In the good old days when we used to write business plans, a good template was Product - what were we selling, Price - How much fo... Read More
Thursday, 26 October 2017 15:33

The 3 Most Important Factors of Marketing Success


Your marketing plan can either make or break your business. However, of all the dynamic forces that can feed into you building an effective marketing plan, there are three key factors that determine marketing success: trust, targeted audience and budget.

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