Information is Power, Here's How To Understand It for Your Business

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Information is becoming more and more valuable - and its value is being recognised more and more. In many cases, "soft" assets like information are more valuable than all the "hard" assets of a business and more critical to the growth of the business. Information is power, here's how to understand it for your business:

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5 Ways to Reduce Your Business Fleet Running Costs

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When you run a business that is reliant on a fleet of vehicles, that fleet can often be one of the most expensive costs your company faces. From petrol to services and MOTs, ensuring your fleet is up to scratch and performing safely is a hugely important consideration if your business is to run smoothly. Here are 5 ways to reduce your business fleet running costs:

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5 Simple Ways To Ensure Happy Employees

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If you own a business, your goal should be to make money (of course!). However, you should also strive for happy employees. After all happy employees make a happy company. We’ve been inundated with images of quirky offices around the world that find unique ways to boost productivity and encourage creativity. Small business owners might not be able to do things on such a grand scale, but there are smaller and more affordable ways to lift your employees’ mood. Here are 5 simple ways to ensure happy employees:

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Improve Productivity, Profitability and Customer Satisfaction by Implementing This One Strategy (And It Doesn’t Cost The Earth)

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Three things all business owners dream of having; a productive workforce, happy customers and the profits rolling in. Quite often the way you can improve sales, client happiness and output happens in isolation, either through improving products, hiring better-trained customer service or account management staff or developing new products. All can be costly and take time to perfect. Here's how to improve productivity, profitability and customer satisfaction by implementing this one strategy (and it doesn’t cost the earth):

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How to Put in Place an Exit Strategy To Maximise Value

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Formulating and executing an exit strategy is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here's an in depth guide to how to put in place an exit strategy to maximise value:

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How to Build an Effective Marketing Strategy: Ten Tips For Achieving Success

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Technology and social media have definitely disrupted marketing and offered new opportunities for startups and small businesses. But many businesses jump onto platforms without a plan. If you don't have a marketing strategy, your time and money could be going to waste. Here are ten tips for making sure you build an effective marketing strategy:

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Why Appointing Key Account Managers is a Smart Move

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It is an immutable business fact that 80 per cent of revenues come from 20 per cent of your customers. It therefore pays to target those key customers. Here's why appointing Key Account Managers is a smart move for your business:

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Call for Applicants for New Cycle of Going for Growth Now Open

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(Pictured L to R Olivia Lynch, KPMG, Mary O'Brien, VideoDoc, Julie Sinnamon, Enterprise Ireland)

The call has just opened for a new cycle of Going for Growth. This will be the 11th cycle of the programme funded by Enterprise Ireland and KPMG. We asked Paula Fitzsimons, National Director of Going for Growth to tell us more:

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6 Mistakes Not to Make With Your Business Website

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Your website is a key marketing and lead generation tool. But is it up to scratch and as user friendly as it can be? Here are 6 mistakes not to make with your business website:

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How To Finance Your Startup

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It is one of the most important responsibilities of the CEO to keep the business funded at all times. No funding equals no business. Here's how to keep your business financed:

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Trade Remains Resilient In Face of Growing Challenges

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The latest InterTradeIreland Business Monitor shows that trade has remained resilient over the past quarter with 41% of companies continuing to grow. Read on to find out how trade remains resilient in the face of growing challenges:

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How to Write a Press Release That is More Likely to Get Published

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Are you working on a press release to go to the media? Here are some tips for how to write a press release that is more likely to get published.

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Growing Your Business: a Personal Perspective

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The first stage in developing growth plans for your business is to determine where you want to go in a personal context – in other words, why you want to grow your business. You need to decide this in a personal context, before you can approach the business context – otherwise, the two may be out of sync, and lead to disaster. Here's some food for thought on growing your business: a personal perspective:

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How to Protect Your Company From a Data Breach

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2017 was really “the year of the data breach”, seeing a higher than ever level of data breaches in companies across the world. All businesses can be affected, and because the cost of a potential breach can be very high, extra attention needs to be paid to potential data breaches and cyber security. Here's how to protect your company from a data breach:

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How to Have an Effective Team Meeting

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Team meetings create the foundation for project planning, goal-setting and team communication. When the team begins expanding, it can be tough to keep everyone on the same page. To improve the productivity of the team meeting, there are a few important methods to use to get the most out of it and hold better team meetings. Here's how to have an effective team meeting:

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How Mobile Apps Can Help Drive Success For Companies

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In the last decade, mobile apps have positioned themselves as one of the most effective tools for companies, especially in the field of e-commerce. According to a study conducted by the company Flurry Analytics, the average user spends around 5 hours a day on his phone and more than half of this time he devotes to apps. In the year 2017, the income through apps generated a total of 76 billion dollars. In short, the use of apps changed the dynamics of marketing forever. Here is how mobile apps can help drive success for companies:

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7 Top Tips For Email Marketing For Your Business

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Email marketing is a great way to increase sales and improve your business – if you do it properly. There are some things that can lower your chances of connecting with your customers or making a sale – broken links, bad offers or grammar mistakes as well as wrong emails sent to wrong segments – but there are also some good practices that you can implement to get the best results. Here are 7 top tips for email marketing for your business. 

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Building a Successful B2B Marketing Strategy Using Content and Social Media

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Social media has emerged as a key marketing tool to market to consumers but it can also be successfully used for marketing to businesses. And serious businesses are using content to establish credibility, attract prospects, generate leads and make them aware of their brand. Here are some tips for building a successful B2B marketing strategy using content and social media:

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It Takes Time But Here's Why Your Business Needs to Invest in Tendering

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Has your business tried their hand in the tender market? The figures speak for themselves - Ireland is a long way behind in the tender market. EU data tells us that fewer than 250 Irish SMEs won European tenders in 2013, with only 2% of Irish companies winning EU tenders since 2003. These figures make it clear that Irish SMEs are reluctant to throw their hats in the ring alongside the brightest and best in the EU. This aversion to the intricacy of applications means that Irish companies are missing out on a new business pool that has over two trillion euro up for grabs. It takes time but here's why your business needs to invest in tendering:

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InterTradeIreland's Acumen Programme Helping Businesses Increase Sales

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InterTradeIreland’s all-island Acumen programme has been running for more than 15 years and is regarded as a huge success by the business community on both sides of the border with companies typically reporting an average increase in sales of £250,000 following support. Find out how one company, Viltra Wastewater Technology has used this programme to increase turnover from exporting:

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