Why a Talent Management Strategy Is Beneficial For Your Business

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Why is talent management so beneficial to small and medium-sized businesses? Interestingly enough, the reasons are remarkably similar to why bigger and more well-known companies benefit from them, only with small businesses the valuable perks are more immediately obvious. Here's why a talent management strategy is beneficial for your business:

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Tips for Small Businesses For Local Marketing

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A large percentage of potential customers search the internet to find out about nearby products and services. Companies that complement their offline business strategies with online marketing strategies can multiply their results since they are offering different channels to communicate to their target customers. Here are tips for small businesses for local marketing:

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11 Bookkeeping Basics Every Business Owner Should Know

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Are you on top of your business accounting? Here are tips on bookkeeping basics that every business owner should know. They will help you bookkeep more efficiently and reduce the possibility of costly mistakes being made.

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5 Ways To Use Relationship Marketing To Benefit Your Business

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Relationship marketing is a strategy to help promote better customer relationships. Through satisfaction, loyalty and trust, you can understand their needs. You can also find creative ways to meet their expectations. The following tips will show you the many benefits and how it can help grow your future business. Here are 5 ways to use relationship marketing to benefit your business:

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You Could Grow Your Business Through Franchising

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Have you been looking at ways of growing your business? Have you considered franchising as a growth option? This article explores the concept of growing your established business through Franchising.

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9 Things That Can Prevent Your Career Success

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Reputation is everything, and with today's always-on social media-driven world, your reputation can be damaged by what your profile does or doesn't say. But social media aside, here are 9 other things that can prevent you from having career success:

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VAT in Ireland: Top Business Tips (Part 1)

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VAT isn’t something for business owners to fear – but it does need to be navigated proactively and with informed confidence. Here is part 1 of our series about VAT in Ireland: top business tips.

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5 Recruitment Tips for Your Small Business

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As any business knows, the hiring process can be time consuming and expensive. Small businesses especially have it tough as 48 percent reported that there are few or no qualified applicants for the positions they are trying to fill. What can small businesses do to improve their hiring process and retain employees for the long run? Here are five recruitment tips for your small business.

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Tips for How Write a Welcome Email to New Employees

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As an employee, starting up at a new company might sound awesome. In reality, having to cope up with a new environment, new bosses and new workmates might be a nerve-wracking experience. You don’t know your way about and have less information on how things are run in that new company; most companies operate differently from each other. Here are my tips for how write a welcome email to new employees:

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Gaining Momentum: Sonia Deasy, Pestle & Mortar

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The latest in our series of briefings with influential Irish business leaders features Sonia Deasy, co-founder and CEO of skincare firm Pestle & Mortar.

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6 Must-Have Applications for Small Business Owners

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Staying on the cutting edge of technology is important for any business trying to compete in today’s marketplace. Failing to follow tech trends can put your company at a great disadvantage. With all of the different apps designed for small businesses and their employees, choosing the right one can be a bit challenging. Taking the time to weigh all of the app options you have is essential when trying to make this important decision. Here are 6 must-have applications for small business owners to help you decide:

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Leadership 101: When You Should Say No and Mean It

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Leaders spend a better part of their lives helping others grow and build capacity, sometimes to their own detriment. Saying No is an important part of learning to be a good leader. Here are some instances when you should say no and mean it.

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Why Introverts Can Be Amazing Salespeople

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The introverted personality has received much media attention lately. Author and lecturer Susan Cain brought the introverted personality into the spotlight when she published her book, "Quiet: The Power of Introverts in a World That Can't Stop Talking" in 2012. It's been a hot topic ever since. Some jobs seem more suited to extroverts than introverts. Is that a fair assumption? How about sales, where interacting with people is necessary? Can an introvert be as good a salesperson as an extrovert? Here's why introverts can be amazing salespeople.

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10 Tips for Lowering Your Business Costs

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Running a successful business is not easy. The bottom line for a business to succeed is to generate more revenue than it spends. Generating revenue is obviously a key focus but reducing costs can also help. Here are 10 tips for lowering your business costs:

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Low Cost Ideas for Offline Marketing for Small Businesses

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Regardless of whether you are a brick-and-mortar business or a technology company selling online services, obviously digital and social marketing is vital but offline marketing is still crucial for building a strong brand. Here are some low cost ideas for offline marketing for small businesses:

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Latest InterTradeIreland Business Monitor Shows that Business Uncertainty isn’t Confined to Brexit

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The latest InterTradeIreland Business Monitor shows that business uncertainty isn’t confined to Brexit. Brexit is still the biggest concern on the minds of most SMEs (44%) but it’s worth noting that other issues are rising in significance, for example, rising costs are a concern for over a third of SMEs (36%) while cash flow is an issue for 32% of firms. 

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Six Customer Engagement Strategies Your Business Could Use

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Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Here are six ways to engage your customers.

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How To Get More Genuine Customer Feedback

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Customer research is integral to the success of any business. Without knowledge of your target demographics’ needs and preferences, your product or service may never be sold. However, eliciting customer feedback isn’t always as easy as it seems. The feedback you get may not provide you with the kind of things you want to know, or may not be helpful enough to have you respond with the appropriate changes. With that in mind, below are some tips you can use to get more genuine customer feedback from your audience and what you’ll need to look at to get good information.

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How To Check Your Brand Perception

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A useful way for the management team to get a quick read on how the company brand is perceived and is performing in the market place is to do an annual "Brand Check Up". Here's how to check your brand perception:

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A Guide to Supports for Women in Business in Ireland

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In 2017, an estimated 9,800 women became new business owners in Ireland (Global Entrepreneurship Monitor, Entrepreneurship in Ireland 2017). That might sound like a healthy number, but there is still some way to go before women can achieve entrepreneurial parity with men. According to the Mastercard Index of Women Entrepreneurs (MIWE) 2018, just one in five of all entrepreneurs in the country are female, and only 10% of women say they would like to start and run a business in the next three years. Here's a guide to the supports that are available for women in business in Ireland:

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