How to Create the Perfect Brand Name

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The company name is the most important element of a brand personality and its visual distinction in the marketplace. The name provides a universal reference point through language and it is the one element of the brand personality that has to be got right and should never change thereafter. Here's how to create the perfect brand name:

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A Quick Guide to SBCI Long Term Funding Options for Businesses

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Is your business looking for long-term funding? Have you considered the SBCI schemes? Here's a quick guide to SBCI long term funding options for businesses:

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How To Pick Your Business Model To Support Growth

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You need to establish a business model that will support your plans for growth. If your business strategy changes, you may need to modify your business model to align with it. Here's how to pick your business model to support growth:

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6 Free Marketing Strategies for Small Businesses

Internet-Marketing

For small businesses marketing can both be expensive and feel futile. After all, it’s incredibly hard to compete against the big boys with their big budgets. So how do you get ahead? Is it even possible? There are a heap of marketing opportunities out there which don’t cost much and sometimes are even free. All it takes is a bit of thinking creatively. Here are 6 free marketing strategies for small businesses: 

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10 Best Tools For Email Marketing for Businesses to Use

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Email marketing is one of the most useful and cost effective ways of marketing today. Even though some have said that email is dead and that marketers should turn their attention to social media instead, it still drives more conversions than any other marketing funnel. Here are my picks for the 10 best tools for email marketing for businesses to use:

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Business Event Focus: Momentum - Build, Scale & Grow

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The next Dublin Chamber Momentum event for businesses takes place Tuesday 23rd October. We asked the Chamber to tell us a bit about the upcoming event:

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How To Maximise Team Work for Your Business

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Whether you're in charge of a business, a charity, a community organisation or anything else – teamwork is essential to the success of any project. Without teamwork, people won't be working together to accomplish common goals. Here's how to maximise teamwork for your business:

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10 Tips for Cultivating a Positive Mindset

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A роѕitivе mind-ѕеt iѕ a fundamental kеу tо ѕuссеѕѕ. Hоw саn someone асhiеvе thеir gоаlѕ if thеу аrе nеgаtivе and сlоѕеd оff tо thе орроrtunitiеѕ thаt lifе саn bring? A роѕitivе mind-ѕеt сultivаtеѕ роѕitivе thоughtѕ, which lеаd tо positive wоrdѕ аnd еvеntuаllу асtiоn аѕ wеll аѕ rеѕult. Here are 10 tips for cultivating a positive mindset:

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Tips on Positioning Your Business for Sale

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Owners of growing companies typically have two paths to liquidity - either offering shares to the public through an IPO (initial public offering) or a sale of the company. Here are some tips on positioning your business for sale:

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Traditional vs. Digital Marketing: Which is Better for Your Business?

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Just when you think you've zoned into the perfect strategy, a rather existential question comes up and throws you for a spin. If some brands like P&G are "planning to decrease their budget for digital ads since digital ads are unclear in terms of...
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How to Pitch a Story to The Media - 10 Mistakes Not To Make

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Free publicity for your business is like gold dust when you get it but getting publicity in the media takes relationships and savvy. Often companies make mistakes when trying to pitch to a journalist. If you want to know how to pitch a story to the media, then here are 10 mistakes not to make. 

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Business Podcast: Blogcentric

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Based in Kildare, digital marketing consultant, Amanda Webb also produces “Blogcentric” a bi-weekly podcast that covers content marketing and business blogging in depth. Amanda's blog has won awards including Best B2B Blog at the Blog ...
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4 Reasons Why Hiring During the Holidays is a Good Idea

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Hiring during the holidays can be challenging. Business hours are abbreviated, your internal key decision makers are likely taking time off. In addition, candidates most likely have the holiday lull in mind, and are holding off on the job hunt until recruiters are back in office. But it can offer some advantages. Here are 4 reasons why hiring during the holidays is a good idea:

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Why An Advisory Board Can Benefit Your Startup

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As a startup you would be mad not to use the advice, insights, experience, knowledge and contacts of experience directors and advisors. Advisory boards are like friends you go for advice, ideas and feedback, they view your business from far, far away. Here's why an advisory board can benefit your startup

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Health & Safety is Essential Even for Small Businesses: A Guide to Getting Started

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For small businesses, establishing health and safety in the workplace early on is essential. Why? Because the early stages of growth are the best times to put into place your policies and procedures. While the process is not complex, it's better to get in early rather than to scramble with a patchwork response when a crisis has already occurred because you don't have a policy in place. Here's a guide to the essentials of health & safety for small businesses:

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Business Achievers: Rita Smyth and Role Players for Training

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This month's Business Achiever is Rita Smyth, founder of Role Players for Training. We asked Rita to tell us a little bit about her training business and asked her about her business journey to date. Read on to find out more in Business Achievers: Rita Smyth and Role Players for Training:

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Are You An Effective Team Leader?

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It's right to expect the best from your staff, but do you know how to achieve this? Are you an effective team leader? Try these ten top tips to become more effective as a leader:

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4 Interesting Ways That Businesses Can Use Augmented Reality

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Technology has revolutionized the way companies conduct business. Entrepreneurs, it’s a good time to keep your pulse on emerging trends to avoid disappointing customers and falling behind competitors. Augmented reality is the hottest thing right now. Here are 4 interesting ways that businesses can use augmented reality:

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How to Know When Your Business Should IPO

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An initial public offering (IPO) allows a company to issue stock to the public and have it traded on a stock exchange. But how do you know when is a good time to IPO? Here's how to know when your business should IPO:

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7 Must-Haves for Marketing Your Startup

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When you start up a business you tend to be focussed on your product or service but there are a few key things you should have in place for your marketing. Here are 7 must-haves for marketing your startup:

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