With the New Year, maybe you're ready for a "new you". Perhaps you're tired of where life has left you as of late. You no longer feel the passion in a lot of areas in your life. You know you need to make a change. You know you have goals. However, you may not be sure how to achieve those goals. Here are 5 effective things to do for your personal goal setting in order to help you achieve your personal and life goals.
Have you been thinking about starting your own business? Maybe you have a good idea and are wondering if you could make a business out of it? Here are 6 must-do things before you start a business:
When you’re running a business of any size, but in particular a small or medium firm, you can reach something of a plateau or impasse within the first 3-5 years. If your SME growth has plateaued then try this approach to people management to spur your business forward:
Traditionally, shipping parcels to Australia used to prove to be a complicated, not to mention, an expensive process. These days, however, it’s much smoother sailing, and getting your parcel to the other side of the globe is no longer as complex as it might sound. Whether you’re an online retailer in need of some international shipping guidance, or whether you’re simply shipping a one-off parcel, we’re detailing some of the most important things to remember when shipping parcels to Australia:
When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.
When it comes to protecting your business, one of the most important techniques is to brand your business via a trademark. It is the number one factor that makes a business stand out from other companies in their industry/niche, but it's also the most important way to protect your own business. However, there are a few pitfalls along the way. Here are the top 5 trademark mistakes businesses make:
Every day people leave their 9 to 5 jobs in an effort to start their own businesses, to finally feel free, financially stable and achieve more than they have by affording themselves the opportunity to “be their own boss”. However, 7 out of 10 people who have tried to build a business have failed. Often, reasons why businesses fail are quite simple. Things like lack of management, financial or economic knowledge, being afraid to take risks or not taking any risks at all, following your competitor’s every step and becoming invisible…the list is long. The good news is there are 3 simple steps to start building a successful business:
With an increasing number of people struggling with substance abuse and addiction today, the chances of the problem finding its way to the workplace are high. And it isn’t just the employee that grapples with the issue, the company and consequently the economy suffers too. That is because employees with addiction problems are typically less productive, more likely to view their jobs negatively, use more sick days, make more mistakes, file employee compensations claims and have problems with supervisors. Here's how business owners can help employees with addiction problems:
Ever wonder how to inspire employees to be their most productive? Unengaged employees are more likely to look for other job opportunities and cost companies tons in lost productivity. While sometimes work ethic or personal issues may be to blame, employers play a large role in influencing how productive their employees are. Here's how to motivate staff with 3 simple but effective strategies:
Choosing the best way to enter a market is no simple task. Should the market entry objective be rapid acquisition of significant market share or stay below the radar to secretly build market share? There is no single strategy to fit all companies, products and markets. However the following framework can be used to guide decisions about the right market entry strategy for your venture. This is a simple but powerful framework for formulating market entry strategies:
Whether inbound or outbound marketing, an effective digital marketing strategy is essential to growing your business in 2019. Digital marketing, when done well, can exponentially increase site traffic, build your customer base and drive sales and revenue. As technology continues to develop at breakneck speed, so do digital marketing tactics and techniques, so it is essential to keep up with the latest trends in this area in order to optimise your strategy. Here are 6 key digital marketing trends you can expect to see in 2019.
Spurred on by a highly supportive ecosystem, Ireland’s fintech businesses are reaching a crucial new stage in their evolution, says Patrick Walsh, founder of the Dogpatch Labs start-up hub. Read on to find out the outstanding opportunities available for fintech innovators in Ireland:
Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation
Most businesses know that they need search engine optimisation (SEO) to make their online presence more visible. However, most of them are not clear regarding the benefits that SEO offers beyond searchability and visibility. There are very good reasons why businesses, irrespective of size or industry should adopt SEO. Here are the top reasons why search engine optimisation SEO is a must for your business:
In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:
In the latest in our series of interviews with business leaders about their journey so far and plans for future success, we speak to Barry McCarthy, founder and CEO of Assure Hedge in Dublin.
Are you looking to internationalise your business? Have you started making exports but need to scale? Here are 9 key success factors for internationalisation of your business:
Despite the years of study in the field of employee engagement highlighting the benefits a sustained recognition program can have on a business and its workforce, it’s still common to find a company that so far is yet to act on the research. In fact, research by ACCOR found just one in four business leaders actually have an engagement strategy in place for which recognition can play a major part. Here are 5 reasons why businesses don’t recognise employee efforts (and 5 reasons why they should):
