6 Key Digital Marketing Trends You Can Expect To See In 2019


Whether inbound or outbound marketing, an effective digital marketing strategy is essential to growing your business in 2019. Digital marketing, when done well, can exponentially increase site traffic, build your customer base and drive sales and revenue. As technology continues to develop at breakneck speed, so do digital marketing tactics and techniques, so it is essential to keep up with the latest trends in this area in order to optimise your strategy. Here are 6 key digital marketing trends you can expect to see in 2019.

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Outstanding Opportunities For Fintech Innovators in Ireland


Spurred on by a highly supportive ecosystem, Ireland’s fintech businesses are reaching a crucial new stage in their evolution, says Patrick Walsh, founder of the Dogpatch Labs start-up hub. Read on to find out the outstanding opportunities available for fintech innovators in Ireland:

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Building a Brand For Value Creation


Branding is one of the most difficult challenges the entrepreneur faces in creating and then subsequently realising value in the business venture. Here are some tips for building a brand for value creation

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Top Reasons Why Search Engine Optimisation SEO Is a Must for Your Business


Most businesses know that they need search engine optimisation (SEO) to make their online presence more visible. However, most of them are not clear regarding the benefits that SEO offers beyond searchability and visibility. There are very good reasons why businesses, irrespective of size or industry should adopt SEO. Here are the top reasons why search engine optimisation SEO is a must for your business:

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Tips For Selecting Your Market Channels


In the not so distant past, companies designed their marketing channels (or go-to-market networks and mechanisms) in a very simple and straightforward way. They sold their products directly to all customers in the one way. Such a ‘one size fits all’ channel strategy is no longer tenable in today’s fragmented markets and customer multi-segments. Here are tips for selecting your marketing channels:

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Follow the Leader: Barry McCarthy, Assure Hedge

Barry McCarthy, founder and CEO of Assure Hedge.

In the latest in our series of interviews with business leaders about their journey so far and plans for future success, we speak to Barry McCarthy, founder and CEO of Assure Hedge in Dublin.

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9 Key Success Factors for Internationalisation of Your Business


Are you looking to internationalise your business? Have you started making exports but need to scale? Here are 9 key success factors for internationalisation of your business:

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5 Reasons Why Businesses Don’t Recognise Employee Efforts (and 5 Reasons Why They Should)

reasons why businesses don’t recognise

Despite the years of study in the field of employee engagement highlighting the benefits a sustained recognition program can have on a business and its workforce, it’s still common to find a company that so far is yet to act on the research. In fact, research by ACCOR found just one in four business leaders actually have an engagement strategy in place for which recognition can play a major part. Here are 5 reasons why businesses don’t recognise employee efforts (and 5 reasons why they should):

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How Small Businesses Can Use Influencer Marketing in 2019


If you've been hearing about influencer marketing but haven't dipped your toe in yet or you are wondering how you could use it for your business, I've put together some tactics for small businesses for how to use influencer marketing in 2019:

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In Focus South-West Ireland - Attracting Industry As Well as Tourists


The Ring of Kerry, Blarney Castle and the Dingle Peninsula are not only attracting tourists to the South West of Ireland – some stars of industry find it irresistible, too. We examine what the region has to offer for business:

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My Secret Guide to Reducing Small Business Costs


Just like your own business, the marketplace is ever changing. In fact, in the last several years, the technological and digital breakthroughs have changed the business environment all across the world. If you’re running a small business, you’re obviously subject to these changes. Every business owner – including you – aims for one specific end goal: net profits. Revenues, expenses, traffic, sales – they all lead to the same point, which is the profitability of the business. Here is my secret guide to reducing small business costs:

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Monday, 17 December 2018 20:10

7 Non-Venture Capital Financing Options for Startups


It isn’t uncommon for entrepreneurs and small business owners to seek venture capitalists to fund their business. Venture capital (VC) is an institutional or private investment made into new businesses. However, if you are not interested in going this route, here are 7 non-venture capital financing options for entrepreneurs.

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Have You Checked Out Our FREE Business Downloads?


We've got some excellent (even if we say so ourselves) free business downloads for our members and business owners to access and use. From financial spreadsheets to templates for pitching to checklists for your business, visit our Downloads section any time to access these. 

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The Do's and Don'ts of Attending Trade Shows


In the early start up stage, finding early adopters and buyers for the ventures new product is the urgent task. No sales, no survival. One of the best ways to make those early sales is at industry exhibitions and tradeshows. Exhibitions attract innovator and early adopter buyers, keen to see what is new. It pays therefore to make a winning impression at the key exhibitions and trade shows that are attended by buyers for the new product. Here are the do's and don'ts of attending trade shows:

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Follow The Leader: Conall Laverty, Wia

Conall Laverty, founder and CEO of Wia, a cloud-based connectivity platform.
In the latest of our series of interviews with business leaders from across the country, we speak to Conall Laverty, founder and CEO of Dublin-based firm Wia, about his business journey. Join our Business Achievers community and get access to downloa...
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A Tax Break for Christmas: Take Advantage of The Small Gift Exemption


Don’t forget about a small tax-planning opportunity where an employer can make a non-cash gift to an employee without the gift being taxed in the hands of the employee. Take advantage of this tax break for Christmas with no tax on gift vouchers to employees under the small gift exemption scheme:

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8 Things To Encourage an Innovation Culture


Innovation does not happen; it must be planned for, organised and managed. Here are 8 things to encourage an innovation culture in your business:

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10 Signs You Are Destined to Be an Entrepreneur


Being a successful entrepreneur is many people’s dream. A great lifestyle, incredible rewards, the possibility to travel and take vacations every time you please, freedom…it’s no wonder why so many people are starting to reject the 9-to-5 workstyle and begin looking for the next golden opportunity. Here are 10 signs you are destined to be an entrepreneur:

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34 Questions to Answer 'Do You Have A Billion Dollar Company?'


Most entrepreneurs aspire to exiting and selling their company. But can you maximise your sale opportunity? Here are 34 questions to answer to find out if you have a "billion dollar company":

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In Focus South-East Ireland - A Burgeoning Tech Hub


Brimming with history, the South East of Ireland is fast becoming a tech hub. We examine what the region has to offer for business and why it has resisted adopting a silicon label. 

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