Have you been wondering about using content as part of your marketing strategy? Before you start out on the content marketing journey, you need to do some planning and research. Here are 5 steps in building a successful content strategy for your business.
Building trust in your company and its product amongst prospective customers, often in other countries, is one of the biggest marketing challenges for the rapid growth stage entrepreneur. There is significant brand benefit in having a key prospective customer or group of customers visit your company premises, meet your key management, staff and advisors/suppliers. Here's why holding open days for your business can pay off:
Paul O’Regan is chief operations officer and harbour master at Port of Cork. We caught up with Paul to ask him a few questions about his views on exporting, Brexit and for his tips for those looking to export. Read on to find out his top tips for exporters in the latest piece in our Chain Reaction series:
You have been through the start-up stage and it is now time to bring your company to the next level, including increasing your turnover to a million and more (the first million is the hardest). Here are some tips to consider in the latest in our Business Growth Series: How To Get To A Million:
Are you running an E-Commerce site? Are you entering product data regularly? Here's why you should outsource e-commerce data entry services for your business:
As your company develops, you will need different sets of skills. The skills you used several years ago to propel your company through the start-up and early growth phases are not the same as the skills you now need for growth and maturity. Does your management team have the skills for growth?
Choosing a domain name for your business is one of the most important decisions you will have to make as a business owner. And because it is as important as the business name itself, it requires a lot of consideration. Your domain name will be the identity of your business on the internet, so it is vital that you get it right the first time. The key is to get something that fits your business perfectly and, at the same time, is easy to identify and promote. Here are 14 tips for choosing a domain name for your business:
The average reading time for a business plan is 30 seconds and is getting shorter. If your plan or presentation does not capture the imagination in that time frame, you are wasting your time. Next in our Start Up Series: you have 30 seconds or less for your business plan executive summary:
Online marketing is transforming the face of business these days, and it is becoming an essential part of establishing one's business. In today’s fast-paced business industry, every startup needs to establish its brand name as well as improve its online presence with a robust online marketing strategy. Here are 7 online marketing strategies every business startup needs:
There are four steps in devising and delivering a differentiated, motivating and consistent delivery of your ‘brand customer experience’. You need to examine key customer values, understand where you can target unmet or unsatisfied customer key values, you need to be clear what your brand proposition is, and define your brand principles. Here are 4 steps to map out your brand customer experience:
With the New Year, maybe you're ready for a "new you". Perhaps you're tired of where life has left you as of late. You no longer feel the passion in a lot of areas in your life. You know you need to make a change. You know you have goals. However, you may not be sure how to achieve those goals. Here are 5 effective things to do for your personal goal setting in order to help you achieve your personal and life goals.
Have you been thinking about starting your own business? Maybe you have a good idea and are wondering if you could make a business out of it? Here are 6 must-do things before you start a business:
When you’re running a business of any size, but in particular a small or medium firm, you can reach something of a plateau or impasse within the first 3-5 years. If your SME growth has plateaued then try this approach to people management to spur your business forward:
Traditionally, shipping parcels to Australia used to prove to be a complicated, not to mention, an expensive process. These days, however, it’s much smoother sailing, and getting your parcel to the other side of the globe is no longer as complex as it might sound. Whether you’re an online retailer in need of some international shipping guidance, or whether you’re simply shipping a one-off parcel, we’re detailing some of the most important things to remember when shipping parcels to Australia:
When you're putting together a website for your business, intelligent design can make or break your business. A successful website means a successful business. Your website should generate interest, bring in traffic, and establish you as a leading expert in your field. There are a number of elements that make a website great. We've put together a list of the top 5 things every business website needs for success.
When it comes to protecting your business, one of the most important techniques is to brand your business via a trademark. It is the number one factor that makes a business stand out from other companies in their industry/niche, but it's also the most important way to protect your own business. However, there are a few pitfalls along the way. Here are the top 5 trademark mistakes businesses make:
Every day people leave their 9 to 5 jobs in an effort to start their own businesses, to finally feel free, financially stable and achieve more than they have by affording themselves the opportunity to “be their own boss”. However, 7 out of 10 people who have tried to build a business have failed. Often, reasons why businesses fail are quite simple. Things like lack of management, financial or economic knowledge, being afraid to take risks or not taking any risks at all, following your competitor’s every step and becoming invisible…the list is long. The good news is there are 3 simple steps to start building a successful business:
