Exhibiting in trade shows and exhibitions are one of the best ways to meet your clientele face to face and foster industry relationships. In our previous post about trade show tips and tricks, we shared some tips for effective trade show and exhibition ROI. The essence of any successful exhibition plan is the user engagement. The more engaged your audience is the more likely they are to convert. But, the real question here is how to engage? Technology can help here. Here are 4 nifty ways to use technology to enhance your trade show presence: