Sabrina Sedicot is an experienced marketer works for Appnova, a creative digital agency based in London and Rome. She works on projects across UX/ UI design, eCommerce, Branding & Content Production. She’s inspired by all forms of digital storytelling and interested in creating tailored solutions that can deliver experiences to build brands.

How to Implement an Empathic Approach to Web Design

“We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.” – Dr. Prabhjot Singh, Director of Systems Design, the Earth Institute Empathy as we know it is the ability to understand and share the feel...
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How Artificial Intelligence Will Transform Digital Marketing in 2018

Artificial Intelligence, once the reserve of Sci-fi movies, is now a fully-fledged reality. And an immensely important part of business growth for brands and organisations looking to future-proof themselves. The market for machine-learning applicatio...
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