Richard Larson is Brand Manager for GoPromotional, leading supplier of business gifts in the UK. He enjoys writing about business and marketing topics.

How to Build an Effective Marketing Strategy: Ten Tips For Achieving Success

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Technology and social media have definitely disrupted marketing and offered new opportunities for startups and small businesses. But many businesses jump onto platforms without a plan. If you don't have a marketing strategy, your time and money could be going to waste. Here are ten tips for making sure you build an effective marketing strategy:

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Why Preparation is Key When Building a Brand

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If you have just launched your startup, you are probably wondering what makes a brand or a business a complete success. Well, you might believe that this question has a complicated answer, but the truth is far simpler than you might think. Almost everything your business does will influence your success! Your beautiful logo, your catchy brand name and that ad campaign that attracted the right customers - your brand’s success goes beyond that too. Here's why preparation is key when building a brand:

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Why Reputation Management Matters for Small Businesses

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Are you tapping into word of mouth for your business? How are you actively managing the reputation of your business? Here's why reputation management matters for small businesses:

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