Neeraj Gupta is a marketing professional and a blogger who like to write about eCommerce, start-up trends, marketing philosophies, and leadership.

Why Absenteeism Is Driving Flexible Working Uptake

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Do you know that stress levels, chronic health disorders, and high absenteeism rates cost companies nearly $450-$550 billion annually? IFEPB reports that stress, less focus on-the-job, physical health concerns and absenteeism are the top barriers negatively impacting the workplace. But there's another change afoot. Here's why absenteeism is driving flexible working uptake:

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Integrated Psychology and Marketing

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It wasn’t until I took an introduction in a psychology course that I realized how many marketing methods I’ve been using were based on psychological principles. Since then I’ve been seeing examples of it all over. It also helped me to sharpen my own ...
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eCommerce Store Design: 7 Tips for Getting More Conversion

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Earlier this year, a survey conducted by Mercury Analytics and Square found that 56 percent of businesses out of 1,164 USA survey-participant businesses have an eCommerce store and 22 percent of total participants admitted that they also leverage mar...
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