Melissa Burns is an independent journalist and business consultant. Business innovations, technology, and marketing are central topics of her articles. She started writing with a single goal of sharing her expertise with other people. Melissa also provides workshops for start-ups and small businesses.

5 Steps in Building a Successful Content Strategy For Your Business

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Have you been wondering about using content as part of your marketing strategy? Before you start out on the content marketing journey, you need to do some planning and research. Here are 5 steps in building a successful content strategy for your business.

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Thinking of Offering Remote Work? Here are 5 Challenges to Overcome

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These days many businesses rely on a remote workforce telecommuting. However, this arrangement brings along as many challenges as it brings advantages, often causing frustration and discontent both in employers and employees. Those who aim to establish effective communication with their remote team should be aware of the challenges its members may face.  If your business is considering offering remote work to a virtual team then here are 5 challenges you will have to overcome to manage and communicate well with your remote employees and contractors:

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