CEO of Sendmode.com who specialize in Bulk Text Messaging solutions. Founded in 2008 and have grown to serve over 30,000 customers worldwide.

The Psychological Triggers and Cognitive Biases Cheat Sheet

Excellent advice on how we can use psychological triggers to boost your sales process.https://getuplift.co/cognitive-biases-psychological-triggers-cheat-sheet/Its a long one so grab a cup of tea :) Many of the advice is targeted to online marketing s...
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The Future of B2B Marketing

A Presentation by Jon Lombardo, Global Brand Strategy lead at LinkedIn.He argues that marketers are obsessed with promoting newness, but customers want relevance and familiarity. He also shows how brand awareness supports direct response campaigns - ...
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Relationship Marketing

According to Buchanan and Gilles, The cost of acquisition occurs only at the beginning of a relationship, so the longer the relationship, the lower the amortized cost.We wrote a short blog recently on the benefits of Relationship Marketing.https://ww...
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