John Mackey is a conversion copywriter that loves finding psychological tricks to entice and inspire readers. He's a huge lover of business growth books, while trying to find some time to hike in the woods every so often. His favorite city in the world is probably Barcelona.

Taking Off the Rose Colored Glasses with Conversion Testing

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“Many of these theories have been killed off only when some decisive experience exposed their incorrectness… Thus the yeoman work in any science… Is done by the experimentalist, who must keep the theoreticians honest.” - Michio Kaku, theoretical phys...
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