3 Key Principles of Data Storytelling You Can Apply To Your Business

data-storytelling

From user sign-ups and mailing lists, website analytics, proficient CRM systems and a myriad of other data-capture methods, modern businesses have more data than ever at their disposal. While this data comes with numerous security, permission and GDPR considerations, it also affords businesses of all sizes a wealth of information about their business and their customers. But how can you use this data to tell compelling stories? Here are 3 key principles of data storytelling you can apply to your business. 

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Marketing to Generation Z: How to Sell to The Consumers of Tomorrow

Generation Z

Marketers talk a lot about millennials. And, yet, the oldest members of the next generation – Generation Z – are starting to make their first online purchases. In fact, Generation Z is expected to collectively spend $200 billion in 2018, and by 2020 account for 40% of consumers. Here's a quick guide to marketing to Generation Z: how to sell to the consumers of tomorrow:

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